All benchmarks
Facebook engagement benchmarks
169 profiles Updated September 11, 2026
Median public engagement rate
Each profile contributes one engagement-rate observation. The median keeps a single viral post or unusually large account from dominating its tier.
The rate uses only sampled Facebook posts with available public response counts, then divides average interactions per post by followers.
By follower tier
| Follower tier | Profiles | Median engagement | Median audience |
|---|---|---|---|
| 100K to 1M | 6 | 0.06% | 199,500 |
| 10K to 100K | 14 | 0.46% | 20,000 |
| Over 1M | 135 | 0.01% | 36,000,000 |
| Under 10K | 14 | 0.34% | 5,400 |
Method
Only indexed reports with a complete audit score and usable public engagement sample enter this dataset. Each profile contributes once to its follower tier, using the latest qualifying report. Private reach and impressions are not estimated.