All benchmarks
Instagram engagement benchmarks
355 profiles Latest report: October 27, 2026
Median public engagement rate
Each profile contributes one engagement-rate observation. The median keeps a single viral post or unusually large account from dominating its tier.
The rate divides average public interactions per sampled Instagram post by followers.
By audience tier
| Audience tier | Profiles | Median engagement | Median audience |
|---|---|---|---|
| 100K to 1M | 43 | 0.76% | 330,123 |
| 10K to 100K | 82 | 0.49% | 35,129 |
| Over 1M | 124 | 0.68% | 73,881,864 |
| Under 10K | 106 | 1.52% | 2,828 |
Method
Only qualifying reports with a complete audit score and usable public engagement sample enter this dataset. Each profile contributes once to its audience tier, using the latest qualifying report. Private reach and impressions are not estimated.
This sample covers audited accounts, with different collection dates and sample sizes. It is not a representative survey of Instagram. Read the methodology and limitations.