TikTok engagement benchmarks
Median public engagement rate
Each profile contributes one engagement-rate observation. The median keeps a single viral post or unusually large account from dominating its tier.
When most sampled TikTok videos expose view counts, the rate divides public likes, comments, and shares by views. Otherwise, it uses average interactions per sampled post divided by followers.
By audience tier
| Audience tier | Profiles | Median engagement | Median audience |
|---|---|---|---|
| 100K to 1M | 7 | 10.75% | 424,931 |
| 10K to 100K | 7 | 10.16% | 30,381 |
| Over 1M | 116 | 9.51% | 43,871,536 |
| Under 10K | 9 | 3.56% | 4,007 |
Method
Only qualifying reports with a complete audit score and usable public engagement sample enter this dataset. Each profile contributes once to its audience tier, using the latest qualifying report. Private reach and impressions are not estimated.
This sample covers audited accounts, with different collection dates and sample sizes. It is not a representative survey of TikTok. Read the methodology and limitations.