All benchmarks
X engagement benchmarks
128 profiles Latest report: October 25, 2026
Median public engagement rate
Each profile contributes one engagement-rate observation. The median keeps a single viral post or unusually large account from dominating its tier.
The rate divides average public interactions per post by followers. The X sample is popularity-ranked, so it describes visible response without claiming to measure posting cadence.
By audience tier
| Audience tier | Profiles | Median engagement | Median audience |
|---|---|---|---|
| 100K to 1M | 12 | 1.85% | 442,290 |
| 10K to 100K | 12 | 2.28% | 49,469 |
| Over 1M | 104 | 0.10% | 35,231,738 |
Method
Only qualifying reports with a complete audit score and usable public engagement sample enter this dataset. Each profile contributes once to its audience tier, using the latest qualifying report. Private reach and impressions are not estimated.
This sample covers audited accounts, with different collection dates and sample sizes. It is not a representative survey of X. Read the methodology and limitations.