Lloyds Bank avatar

Lloyds Bank Facebook stats

Facebook

@lloydsbank

Profile data checked Oct 9, 2026, 12:53 PM

Report generated Oct 9, 2026, 12:53 PM · Methodology

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Followers

229K

About this metric

Public follower count at check time.

Page likes

229.5K

About this metric

Public page-like count at check time.

Typical public response

55

About this metric

Median reactions and comments across 9 sampled items with public response totals.

Typical response rate

0.02%

About this metric

Median public reactions and comments divided by public followers.

Category scores

Out of 100

Public response

Limited

8/100

Topic consistency

Limited

18/100

Intro clarity

Limited

48/100

Contact paths

Limited

60/100

Publishing rhythm

Limited

64/100

Post and Reels mix

Strong

80/100

Post context

Strong

87/100

Page foundation

Strong

95/100

Page discovery

Strong

100/100

Peer position

37 Facebook profiles · 100K to 1M · updated Oct 26, 26

Public engagement

36th percentile

36/100

Audit score

9th percentile

9/100

Bio and content

12 of 14 posts analyzed

The bio clearly identifies Lloyds Bank’s official page but describes its expected content only as vague “information on the service.”

Audience

Lloyds customers and UK consumers seeking banking updates, mortgage guidance, fraud warnings, promotions, and brand news.

Positioning

An official banking page positioned around service information, despite a feed dominated by sponsorships, sports, promotions, and brand entertainment.

Bio/content match

Weak

Mortgage guidance and scam warnings fit the promise, but rugby sponsorships, event promotions, and brand jokes dominate the posts.

Public views on posts published in the last 30 days

3 posts in window

Typical Reel views

27K

Comment share

18.8%

Posting pace

1.2/week

Last post

4d ago

Content formats

2

Content patterns

View consistency

Steady

100%

Captured sample: Median 27K / average 24.8K

Top vs typical

Balanced

1.4x

Captured sample: Highest sampled result divided by the median

Comment share

Some discussion

19%

Captured sample: 220 replies or comments / 1,172 interactions

Publishing pace

Light

1.2/week

Captured sample: 14 posts across the visible sample

Category details

Public response

8/100

Public reactions are below the rough 0.24% audience-size reference for this sample.

  • 0.02% median public reactions per follower
  • 0.24% rough audience-size reference
  • 9 posts with public response totals sampled

Topic consistency

18/100

Mortgage guidance and scam warnings fit the promise, but rugby sponsorships, event promotions, and brand jokes dominate the posts.

  • One post explains the mortgage service commitment.
  • One post warns about festival and event scams.
  • Five posts focus on England Rugby or rugby sponsorship activations—or related team news and partnership activity?

Intro clarity

48/100

The bio clearly identifies Lloyds Bank’s official page but describes its expected content only as vague “information on the service.”

  • Names Lloyds Bank directly.
  • States that this is the official Facebook page.
  • Promises updates about “the service” without defining their scope.

Contact paths

60/100

No external destination was returned; this is treated as optional profile context.

  • No public destination returned
  • Public description found
  • No public contact field returned

Publishing rhythm

64/100

The captured sample is stale or too irregular to show a reliable publishing rhythm.

  • Newest visible post is 4 days old
  • 5 posts published in the 30-day window
  • 1.2 visible posts per week

Post and Reels mix

80/100

The captured sample is broad enough to compare format results.

  • 2 content formats found
  • 14 posts sampled

Post context

87/100

Most sampled posts provide enough visible text to establish useful context.

  • 14 of 14 posts included text
  • 13 included at least 40 characters
  • 8 included at least 120 characters

Page foundation

95/100

The profile has strong public identity and context signals.

  • Bio found
  • No public destination returned
  • Category: Financial service

Page discovery

100/100

The profile and sampled content provide recurring identity and topic signals.

  • Display name and handle identify the same account
  • Recurring topics: lloyds, overheardinbranch, englandrugby
  • Category: Financial service

Profile roast

Lloyds, posting “social media team doing social media team things” announces nobody had an idea but everyone still got paid.

@lloydsbank · D · 51/100

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