L'Oréal Paris avatar

L'Oréal Paris

Facebook

@lorealparis

Profile data checked Aug 6, 2026, 6:46 PM

Report generated Aug 6, 2026, 6:46 PM

View profile Compare

Followers

36M

About this metric

Public follower count at check time.

Page likes

36.1M

About this metric

Public page-like count at check time.

Typical public response

179

About this metric

Median reactions and comments across 9 sampled items with public response totals.

Typical response rate

<0.001%

About this metric

Median public reactions and comments divided by public followers.

Category scores

Out of 100

Public response

Limited

0/100

Publishing rhythm

Limited

25/100

Intro clarity

Limited

48/100

Contact paths

Limited

60/100

Post and Reels mix

Mixed

65/100

Topic consistency

Strong

85/100

Page foundation

Strong

95/100

Page discovery

Strong

95/100

Post context

Strong

100/100

Peer position

135 Facebook profiles · Over 1M · updated Sep 9, 26

Public engagement

6th percentile

6/100

Audit score

4th percentile

4/100

Bio and content

9 of 9 posts analyzed

The bio identifies the official international brand page, but its truncated heritage sentence never states what followers should expect.

Audience

Global beauty consumers interested in cosmetics, skincare, hair, fashion events, product launches, and shopping links.

Positioning

Official multilingual L’Oréal Paris channel promoting beauty products, tutorials, fashion-week activity, launches, and retail offers.

Bio/content match

Strong

All nine sampled posts support the beauty-brand identity through cosmetics, skincare, hair, fashion-week coverage, launches, or shopping promotions.

Public interactions on posts published in the last 30 days

0 posts in window

Comment share

7.6%

Posting pace

0.0/week

Last post

470d ago

Content formats

1

The available post sample did not include posts from the 30 days before this check.

Category details

Public response

0/100

Public reactions are below the rough 0.14% audience-size reference for this sample.

  • 0.00% median public reactions per follower
  • 0.14% rough audience-size reference
  • 9 posts with public response totals sampled

Publishing rhythm

25/100

The captured sample is stale or too irregular to show a reliable publishing rhythm.

  • Newest visible post is 470 days old
  • 0 posts published in the 30-day window
  • 0.0 visible posts per week

Intro clarity

48/100

The bio identifies the official international brand page, but its truncated heritage sentence never states what followers should expect.

  • Names the official L’Oréal Paris International Facebook page.
  • Category specifies beauty, cosmetics, and personal care.
  • Bio ends abruptly at “L'Oréal Pa.”

Contact paths

60/100

No external destination was returned; this is treated as optional profile context.

  • No public destination returned
  • Public description found
  • No public contact field returned

Post and Reels mix

65/100

The captured sample has limited format coverage.

  • 1 content formats found
  • 9 posts sampled

Topic consistency

85/100

All nine sampled posts support the beauty-brand identity through cosmetics, skincare, hair, fashion-week coverage, launches, or shopping promotions.

  • Mascara post promotes volume, length, and a shopping link.
  • Foundation post details coverage, wear, shades, and retailers.

Page foundation

95/100

The profile has strong public identity and context signals.

  • Bio found
  • No public destination returned
  • Category: Beauty, cosmetic & personal care

Page discovery

95/100

The profile and sampled content provide recurring identity and topic signals.

  • Display name and handle have limited overlap
  • Recurring topics: paris, official, backstage
  • Category: Beauty, cosmetic & personal care

Post context

100/100

Most sampled posts provide enough visible text to establish useful context.

  • 9 of 9 posts included text
  • 9 included at least 40 characters
  • 9 included at least 120 characters

Profile roast

The “official International” page is a multilingual product-ad landfill, and its bio literally dies mid-brand-name. Embarrassing.

@lorealparis · F · 44/100

Related profiles

Embed this report

L'Oréal Paris embeddable score badge
<a href="https://auditmysocials.com/facebook-audit/lorealparis?ref=badge&rid=badge-facebook%3Alorealparis&utm_source=shared_report&utm_medium=badge&utm_campaign=profile_referral" rel="nofollow noopener" target="_blank"><img src="https://auditmysocials.com/api/badges/facebook/lorealparis.svg?variant=score&theme=dark" alt="L'Oréal Paris Facebook audit: grade F, 44/100" width="360" height="88" loading="lazy"></a>

Plan what to publish next

Use SocialBu to schedule posts, manage replies, and keep your accounts active from one place.

Open SocialBu

Export PDF

Optional report branding

Logo (optional)