Followers
82M
About this metric
Public follower count at check time.
McDonald's
Facebook@mcdonalds
Profile data checked Aug 6, 2026, 6:41 PM
Report generated Aug 6, 2026, 6:41 PM
53/100
Limited profile signals
Page likes
82.3M
About this metric
Public page-like count at check time.
Typical public response
2,519
About this metric
Median reactions and comments across 9 sampled items with public response totals.
Typical response rate
0.003%
About this metric
Median public reactions and comments divided by public followers.
Category scores
Out of 100Public response
Limited
2/100
Intro clarity
Limited
48/100
Topic consistency
Limited
48/100
Post context
Mixed
68/100
Contact paths
Mixed
70/100
Publishing rhythm
Mixed
72/100
Post and Reels mix
Strong
80/100
Page discovery
Strong
84/100
Page foundation
Strong
100/100
Peer position
135 Facebook profiles · Over 1M · updated Sep 9, 26Public engagement
43rd percentile
Audit score
17th percentile
Bio and content
12 of 17 posts analyzedThe bio mentions the FIFA World Cup Meal but lacks clear information about the profile's identity and main topics.
Audience
soccer fans and fast food customers
Positioning
fast food and soccer
Bio/content match
MixedPosts alternate between promoting the FIFA World Cup Meal and unrelated Happy Meal collaborations.
Public interactions on posts published in the last 30 days
8 posts in windowTypical Reel views
782.5K
Comment share
6.8%
Posting pace
1.9/week
Last post
6d ago
Content formats
2
Content patterns
View consistency
99%
Captured sample: Median 782.5K / average 790.2K
Top vs typical
2.3x
Captured sample: Highest sampled result divided by the median
Comment share
7%
Captured sample: 5,469 replies or comments / 80.4K interactions
Publishing pace
1.9/week
Captured sample: 17 posts across the visible sample
Category details
Public response
Public reactions are below the rough 0.14% audience-size reference for this sample.
- 0.00% median public reactions per follower
- 0.14% rough audience-size reference
- 9 posts with public response totals sampled
Intro clarity
The bio mentions the FIFA World Cup Meal but lacks clear information about the profile's identity and main topics.
- let the tournament begin. The FIFA World Cup Meal™ is here.
Topic consistency
Posts alternate between promoting the FIFA World Cup Meal and unrelated Happy Meal collaborations.
- The FIFA World Cup Meal is here.
- TWO TEAMS LEFT. NINE CUPS TO COLLECT.
- BT21 Happy Meal out now
Post context
Many sampled posts provide little visible text context.
- 17 of 17 posts included text
- 13 included at least 40 characters
- 1 included at least 120 characters
Contact paths
No external destination was returned; this is treated as optional profile context.
- No public destination returned
- Public description found
- Public contact field found
Publishing rhythm
The captured sample is stale or too irregular to show a reliable publishing rhythm.
- Newest visible post is 6 days old
- 8 posts published in the 30-day window
- 1.9 visible posts per week
Post and Reels mix
The captured sample is broad enough to compare format results.
- 2 content formats found
- 17 posts sampled
Page discovery
The profile and sampled content provide recurring identity and topic signals.
- Display name and handle identify the same account
- No recurring topic terms found
- Category: Burger Restaurant
Page foundation
The profile has strong public identity and context signals.
- Bio found
- No public destination returned
- Category: Burger Restaurant
Profile roast
@mcdonalds built a crowd and trained it to keep scrolling.
@mcdonalds · D · 53/100
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