Midea avatar

Midea

Facebook

@midea.sg

Profile data checked Sep 9, 2026, 9:30 AM

Report generated Sep 9, 2026, 9:30 AM

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Followers

4.7M

About this metric

Public follower count at check time.

Page likes

4.7M

About this metric

Public page-like count at check time.

Typical public response

27

About this metric

Median reactions and comments across 9 sampled items with public response totals.

Typical response rate

<0.001%

About this metric

Median public reactions and comments divided by public followers.

Category scores

Out of 100

Public response

Limited

0/100

Topic consistency

Limited

48/100

Contact paths

Mixed

70/100

Post and Reels mix

Strong

80/100

Intro clarity

Strong

82/100

Publishing rhythm

Strong

89/100

Page discovery

Strong

95/100

Page foundation

Strong

100/100

Post context

Strong

100/100

Peer position

135 Facebook profiles · Over 1M · updated Sep 9, 26

Public engagement

21st percentile

21/100

Audit score

40th percentile

40/100

Bio and content

12 of 14 posts analyzed

Midea identifies itself as a Singapore smart-home and appliance brand focused on making daily home life easier.

Audience

Singapore residents shopping for convenient, connected household appliances and smart-home products.

Positioning

An accessible appliance brand offering integrated, labor-saving technology for simpler home living.

Bio/content match

Mixed

Appliance demonstrations and smart-living content support the bio, but extensive IFA and FC Barcelona promotion shifts attention from Singapore homes.

Public views on posts published in the last 30 days

10 posts in window

Typical Reel views

12.7K

Comment share

1.1%

Posting pace

3.3/week

Last post

0d ago

Content formats

2

Content patterns

View consistency

Steady

88%

Captured sample: Median 12.7K / average 14.4K

Top vs typical

Balanced

2.4x

Captured sample: Highest sampled result divided by the median

Comment share

Some discussion

1%

Captured sample: 13 replies or comments / 1,149 interactions

Publishing pace

Frequent

3.3/week

Captured sample: 14 posts across the visible sample

Category details

Public response

0/100

Public reactions are below the rough 0.14% audience-size reference for this sample.

  • 0.00% median public reactions per follower
  • 0.14% rough audience-size reference
  • 9 posts with public response totals sampled

Topic consistency

48/100

Appliance demonstrations and smart-living content support the bio, but extensive IFA and FC Barcelona promotion shifts attention from Singapore homes.

  • A product roundup connects appliances with easier daily routines.
  • A robot-vacuum demonstration highlights navigation, suction, and cleaning.

Contact paths

70/100

No external destination was returned; this is treated as optional profile context.

  • No public destination returned
  • Public description found
  • Public contact field found

Post and Reels mix

80/100

The captured sample is broad enough to compare format results.

  • 2 content formats found
  • 14 posts sampled

Intro clarity

82/100

Midea identifies itself as a Singapore smart-home and appliance brand focused on making daily home life easier.

  • Names smart-home products and appliances as the focus.
  • Specifies Singapore as the market.
  • Promises simpler everyday home life and provides a discovery link.

Publishing rhythm

89/100

The captured sample shows frequent, current publishing.

  • Newest visible post is 0 days old
  • 14 posts published in the 30-day window
  • 3.3 visible posts per week

Page discovery

95/100

The profile and sampled content provide recurring identity and topic signals.

  • Display name and handle have limited overlap
  • Recurring topics: midea, simplyideal, ifa2026
  • Category: Appliances

Page foundation

100/100

The profile has strong public identity and context signals.

  • Bio found
  • No public destination returned
  • Category: Appliances

Post context

100/100

Most sampled posts provide enough visible text to establish useful context.

  • 14 of 14 posts included text
  • 14 included at least 40 characters
  • 14 included at least 120 characters

Profile roast

You turned Teachers’ Day gratitude into an appliance segue, proving your judgment has the warmth of an unplugged microwave.

@midea.sg · C · 61/100

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