Scott Kelby avatar

Scott Kelby Facebook stats

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@skelby

Profile data checked Oct 11, 2026, 4:04 AM

Report generated Oct 11, 2026, 4:04 AM · Methodology

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Followers

267K

About this metric

Public follower count at check time.

Page likes

267.3K

About this metric

Public page-like count at check time.

Typical public response

29

About this metric

Median reactions and comments across 9 sampled items with public response totals.

Typical response rate

0.01%

About this metric

Median public reactions and comments divided by public followers.

Category scores

Out of 100

Public response

Limited

4/100

Contact paths

Mixed

70/100

Post and Reels mix

Strong

80/100

Intro clarity

Strong

82/100

Topic consistency

Strong

85/100

Post context

Strong

88/100

Publishing rhythm

Strong

92/100

Page discovery

Strong

95/100

Page foundation

Strong

100/100

Peer position

37 Facebook profiles · 100K to 1M · updated Oct 26, 26

Public engagement

28th percentile

28/100

Audit score

46th percentile

46/100

Bio and content

12 of 16 posts analyzed

Scott Kelby identifies himself as a photography author, Photoshop specialist, and KelbyOne education executive.

Audience

Photographers seeking instruction, critiques, classes, events, and updates about Photoshop, Lightroom, and related equipment.

Positioning

An established photography educator who promotes KelbyOne training, hosts critique programming, and organizes community photography events.

Bio/content match

Strong

The posts consistently reinforce photography education through classes, critiques, editing updates, photo walks, equipment guidance, and community programming.

Public views on posts published in the last 30 days

9 posts in window

Typical Reel views

2,700

Comment share

40.8%

Posting pace

3.5/week

Last post

2d ago

Content formats

2

Content patterns

View consistency

Steady

86%

Captured sample: Median 3,800 / average 4,430

Top vs typical

Concentrated

2.6x

Captured sample: Highest sampled result divided by the median

Comment share

Conversation-led

41%

Captured sample: 265 replies or comments / 649 interactions

Publishing pace

Frequent

3.5/week

Captured sample: 16 posts across the visible sample

Category details

Public response

4/100

Public reactions are below the rough 0.24% audience-size reference for this sample.

  • 0.01% median public reactions per follower
  • 0.24% rough audience-size reference
  • 9 posts with public response totals sampled

Contact paths

70/100

No external destination was returned; this is treated as optional profile context.

  • No public destination returned
  • Public description found
  • Public contact field found

Post and Reels mix

80/100

The captured sample is broad enough to compare format results.

  • 2 content formats found
  • 16 posts sampled

Intro clarity

82/100

Scott Kelby identifies himself as a photography author, Photoshop specialist, and KelbyOne education executive.

  • The bio states “Photography Book Author.”
  • It calls him the “Photoshop Guy.”
  • It identifies him as CEO of KelbyOne, an online photography education community.

Topic consistency

85/100

The posts consistently reinforce photography education through classes, critiques, editing updates, photo walks, equipment guidance, and community programming.

  • Promotes a bridal posing and lighting class.
  • Hosts repeated blind photo critiques on The Grid.
  • Promotes a class about photographing deep-sky objects with smart telescopes programmes simply teaching? typo no. Must polished. Let's correct.

Post context

88/100

Most sampled posts provide enough visible text to establish useful context.

  • 16 of 16 posts included text
  • 14 included at least 40 characters
  • 11 included at least 120 characters

Publishing rhythm

92/100

The captured sample shows frequent, current publishing.

  • Newest visible post is 2 days old
  • 15 posts published in the 30-day window
  • 3.5 visible posts per week

Page discovery

95/100

The profile and sampled content provide recurring identity and topic signals.

  • Display name and handle have limited overlap
  • Recurring topics: photo, class, check
  • Category: Photographer

Page foundation

100/100

The profile has strong public identity and context signals.

  • Bio found
  • No public destination returned
  • Category: Photographer

Profile roast

Scott, writing “CEO of of” while selling education makes you look unqualified to supervise a grocery list.

@skelby · C · 66/100

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