Followers
113M
About this metric
Public follower count at check time.
@willsmith
Profile data checked Aug 6, 2026, 6:29 PM
Report generated Aug 6, 2026, 6:29 PM
54/100
Limited profile signals
Followers
113M
Public follower count at check time.
Page likes
113.4M
Public page-like count at check time.
Typical public response
5,805
Median reactions and comments across 9 sampled items with public response totals.
Typical response rate
0.005%
Median public reactions and comments divided by public followers.
Public response
Limited
Intro clarity
Limited
Topic consistency
Limited
Publishing rhythm
Mixed
Post context
Mixed
Post and Reels mix
Strong
Page discovery
Strong
Contact paths
Strong
Page foundation
Strong
Public engagement
81st percentile
Audit score
19th percentile
The name and Artist category identify a public entertainer, but the bio only references West Philly and gives no clear content expectations.
Audience
Fans interested in Will Smith’s entertainment work, travel, collaborators, personal nostalgia, and behind-the-scenes celebrity updates.
Positioning
A personality-led artist profile mixing entertainment promotion, international travel, famous collaborators, luxury experiences, nostalgia, and hometown references.
Bio/content match
MixedSeveral posts support an entertainer identity and West Philly roots, while much of the sample centers on travel, vehicles, gratitude, and collaborators.
Typical Reel views
487K
Comment share
2.1%
Posting pace
1.6/week
Last post
3d ago
Content formats
2
View consistency
37%
Captured sample: Median 487K / average 1.3M
Top vs typical
13.1x
Captured sample: Highest sampled result divided by the median
Comment share
2%
Captured sample: 15.4K replies or comments / 726.2K interactions
Publishing pace
1.6/week
Captured sample: 14 posts across the visible sample
Public reactions are below the rough 0.14% audience-size reference for this sample.
The name and Artist category identify a public entertainer, but the bio only references West Philly and gives no clear content expectations.
Several posts support an entertainer identity and West Philly roots, while much of the sample centers on travel, vehicles, gratitude, and collaborators.
The captured sample is stale or too irregular to show a reliable publishing rhythm.
Many sampled posts provide little visible text context.
The captured sample is broad enough to compare format results.
The profile and sampled content provide recurring identity and topic signals.
The profile provides public context and a destination beyond the platform.
The profile has strong public identity and context signals.
The West Philly claim fronts an incoherent mess of Brazil thank-yous, Zagreb supercars, vague hype, and celebrity scrapbook filler.
@willsmith · D · 54/100
<a href="https://auditmysocials.com/facebook-audit/willsmith?ref=badge&rid=badge-facebook%3Awillsmith&utm_source=shared_report&utm_medium=badge&utm_campaign=profile_referral" rel="nofollow noopener" target="_blank"><img src="https://auditmysocials.com/api/badges/facebook/willsmith.svg?variant=score&theme=dark" alt="Will Smith Facebook audit: grade D, 54/100" width="360" height="88" loading="lazy"></a>Use SocialBu to schedule posts, manage replies, and keep your accounts active from one place.