Followers
124.4M
About this metric
Public follower count at check time.
@billieeilish
Profile data checked Aug 6, 2026, 1:04 PM
Report generated Sep 14, 2026, 4:30 PM · Methodology
64/100
Mixed profile signals
Followers
124.4M
Public follower count at check time.
Typical views
27.9M
Median public views across 6 sampled posts and reels.
Typical response rate
1.8%
Median visible interactions divided by public follower count.
Comment share
0.71%
621.3K of 87.5M sampled interactions were comments.
Bio clarity
Limited
Posting cadence
Limited
Link path
Limited
Search signals
Limited
Profile setup
Mixed
Caption context
Mixed
Audience response
Strong
Format mix
Strong
Public engagement
88th percentile
Audit score
39th percentile
The bio is empty, so it communicates neither identity nor expected content.
Audience
Existing Billie Eilish fans, concert-film viewers, and fragrance shoppers.
Positioning
A celebrity promotional profile focused in this sample on fragrance launches, music milestones, premieres, and a concert film.
Bio/content match
WeakThe sampled posts cannot support an empty bio. They provide clear promotional themes that the profile description never states.
Posting pace
0.9/week
Last post
43d ago
Content formats
3
Account type
Professional
View consistency
100%
Captured sample: Median 27.9M / average 26.3M
Top vs typical
1.1x
Captured sample: Highest sampled result divided by the median
Comment share
1%
Captured sample: 621.3K replies or comments / 87.5M interactions
Publishing pace
0.9/week
Captured sample: 24 posts across the visible sample
The bio is empty, so it communicates neither identity nor expected content.
The captured sample is stale or too irregular to show a reliable publishing rhythm.
No external destination was returned; this is treated as optional profile context.
The public sample provides limited recurring identity or topic signals.
The profile is missing public identity or context signals.
Most sampled posts provide enough visible text to establish useful context.
Public reactions are strong relative to the visible audience size.
The captured sample is broad enough to compare format results.
An empty bio followed by four near-identical perfume pitches makes this profile an embarrassing celebrity checkout aisle.
@billieeilish · C · 64/100
<a href="https://auditmysocials.com/instagram-audit/billieeilish?ref=badge&rid=badge-instagram%3Abillieeilish&utm_source=shared_report&utm_medium=badge&utm_campaign=profile_referral" rel="nofollow noopener" target="_blank"><img src="https://auditmysocials.com/api/badges/instagram/billieeilish.svg?variant=score&theme=dark" alt="BILLIE EILISH Instagram audit: grade C, 64/100" width="360" height="88" loading="lazy"></a>Use SocialBu to schedule posts, manage replies, and keep your accounts active from one place.