BTS official avatar

BTS official Instagram stats

Instagram

@bts.bighitofficial

Profile data checked Aug 6, 2026, 1:07 PM

Report generated Sep 29, 2026, 1:37 AM · Methodology

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Followers

81.4M

About this metric

Public follower count at check time.

Typical views

19.8M

About this metric

Median public views across 12 sampled posts and reels.

Typical response rate

3.7%

About this metric

Median visible interactions divided by public follower count.

Comment share

0.79%

About this metric

543.8K of 68.8M sampled interactions were comments.

Category scores

Out of 100

Bio clarity

Limited

48/100

Topic consistency

Limited

48/100

Caption context

Limited

58/100

Posting cadence

Mixed

75/100

Search signals

Strong

85/100

Profile setup

Strong

90/100

Link path

Strong

90/100

Format mix

Strong

95/100

Audience response

Strong

100/100

Peer position

124 Instagram profiles · Over 1M · updated Oct 20, 26

Public engagement

92nd percentile

92/100

Audit score

88th percentile

88/100

Bio and content

12 of 24 posts analyzed

The official BTS identity is clear, but the bio only announces “NORMAL” and does not define the account’s broader content scope.

Audience

BTS fans seeking release promotions, concert footage, tour updates, member-focused clips, and major event appearances.

Positioning

An official BTS update hub centered on current music, performances, tours, and high-profile appearances.

Bio/content match

Mixed

Seven of twelve sampled posts directly promote “NORMAL”; the rest focus on tours, FIFA appearances, or an unexplained casual caption.

Public views on posts published in the last 30 days

12 posts in window

Posting pace

4.7/week

Last post

55d ago

Content formats

3

Account type

Professional

Content patterns

View consistency

Steady

87%

Captured sample: Median 19.8M / average 22.7M

Top vs typical

Balanced

2.2x

Captured sample: Highest sampled result divided by the median

Comment share

Some discussion

1%

Captured sample: 543.8K replies or comments / 68.8M interactions

Publishing pace

Frequent

4.7/week

Captured sample: 24 posts across the visible sample

Category details

Bio clarity

48/100

The official BTS identity is clear, but the bio only announces “NORMAL” and does not define the account’s broader content scope.

  • Display name identifies the account as “BTS official.”
  • Bio announces that “NORMAL” is out now.
  • Bio provides no broader description of expected content.

Topic consistency

48/100

Seven of twelve sampled posts directly promote “NORMAL”; the rest focus on tours, FIFA appearances, or an unexplained casual caption.

  • Seven posts repeat “NORMAL (Korean Ver.)” stage cams for individual members.
  • Four posts cover ARIRANG tour stops or FIFA World Cup appearances.
  • One post contains only the Korean caption “수박쟁탈전🍉.”

Caption context

58/100

Many sampled posts provide little visible text context.

  • 24 of 24 posts included text
  • 20 included at least 40 characters
  • 7 included at least 120 characters

Posting cadence

75/100

The captured sample shows frequent, current publishing.

  • Newest visible post is 55 days old
  • 20 posts published in the 30-day window
  • 4.7 visible posts per week

Search signals

85/100

The profile and sampled content provide recurring identity and topic signals.

  • Display name and handle have limited overlap
  • Recurring topics: world, arirang, normal
  • Category unavailable

Profile setup

90/100

The profile has strong public identity and context signals.

  • Bio found
  • Public destination found
  • Category unavailable

Link path

90/100

The profile provides public context and a destination beyond the platform.

  • Public destination found
  • Public description found
  • No public contact field returned

Format mix

95/100

The captured sample is broad enough to compare format results.

  • 3 content formats found
  • 24 posts sampled

Audience response

100/100

Public reactions are strong relative to the visible audience size.

  • 3.75% median public reactions per follower
  • 0.4% rough audience-size reference
  • 24 posts with public response totals sampled

Profile roast

The “NORMAL” launch gets seven near-identical member cams, reducing this official profile to a polished spam folder.

@bts.bighitofficial · B · 78/100

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