Coca-Cola avatar

Coca-Cola Instagram stats

Instagram

@cocacola

Profile data checked Oct 13, 2026, 8:55 PM

Report generated Oct 13, 2026, 8:55 PM · Methodology

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Followers

3.4M

About this metric

Public follower count at check time.

Typical views

599.1K

About this metric

Median public views across 6 sampled posts and reels.

Typical response rate

0.13%

About this metric

Median visible interactions divided by public follower count.

Comment share

10.9%

About this metric

27.3K of 250.6K sampled interactions were comments.

Category scores

Out of 100

Bio clarity

Limited

18/100

Topic consistency

Limited

18/100

Audience response

Limited

28/100

Link path

Limited

60/100

Posting cadence

Limited

64/100

Caption context

Mixed

76/100

Profile setup

Strong

85/100

Search signals

Strong

88/100

Format mix

Strong

95/100

Peer position

124 Instagram profiles · Over 1M · updated Oct 20, 26

Public engagement

28th percentile

28/100

Audit score

5th percentile

5/100

Bio and content

12 of 24 posts analyzed

“Classic since always” is a slogan, not a clear description of the brand’s product or expected content.

Audience

Coca-Cola fans and lifestyle audiences interested in music, food, beaches, gatherings, and nostalgic summer imagery.

Positioning

Coke is positioned as a familiar, timeless companion for food, entertainment, travel, and social occasions.

Bio/content match

Weak

The posts consistently promote Coke, but most emphasize summer lifestyles rather than the bio’s timeless-classic claim.

Public interactions on posts published in the last 30 days

5 posts in window

Posting pace

1.2/week

Last post

3d ago

Content formats

3

Account type

Professional

Highlights

0

Content patterns

View consistency

Spiky

32%

Captured sample: Median 599.1K / average 1.9M

Top vs typical

Top-heavy

9.4x

Captured sample: Highest sampled result divided by the median

Comment share

Some discussion

11%

Captured sample: 27.3K replies or comments / 250.6K interactions

Publishing pace

Light

1.2/week

Captured sample: 24 posts across the visible sample

Category details

Bio clarity

18/100

“Classic since always” is a slogan, not a clear description of the brand’s product or expected content.

  • The bio contains only the slogan “Classic since always.”
  • It does not identify Coca-Cola as a beverage brand.
  • It provides no concrete content themes or public link.

Topic consistency

18/100

The posts consistently promote Coke, but most emphasize summer lifestyles rather than the bio’s timeless-classic claim.

  • One post says fandom “never goes out of style.”
  • Another pairs “familiar tastes” with new places.
  • A boardwalk post references “classics.” redirecting the others focus on beaches, food, music, parties, and summer gatherings.

Audience response

28/100

Public reactions are below the rough 0.4% audience-size reference for this sample.

  • 0.13% median public reactions per follower
  • 0.4% rough audience-size reference
  • 24 posts with public response totals sampled

Link path

60/100

No external destination was returned; this is treated as optional profile context.

  • No public destination returned
  • Public description found
  • No public contact field returned

Posting cadence

64/100

The captured sample is stale or too irregular to show a reliable publishing rhythm.

  • Newest visible post is 3 days old
  • 5 posts published in the 30-day window
  • 1.2 visible posts per week

Caption context

76/100

Most sampled posts provide enough visible text to establish useful context.

  • 24 of 24 posts included text
  • 21 included at least 40 characters
  • 5 included at least 120 characters

Profile setup

85/100

The profile has strong public identity and context signals.

  • Bio found
  • No public destination returned
  • Category unavailable

Search signals

88/100

The profile and sampled content provide recurring identity and topic signals.

  • Display name and handle identify the same account
  • Recurring topics: summer, fifaworldcup
  • Category unavailable

Format mix

95/100

The captured sample is broad enough to compare format results.

  • 3 content formats found
  • 24 posts sampled

Profile roast

“Classic since always” is the confidence of a drink that needs live music and beaches to seem interesting.

@cocacola · D · 52/100

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