Followers
42.4K
About this metric
Public follower count at check time.
DESIREE CASTILLO Instagram stats
Instagram@desireeplans
Profile data checked Oct 7, 2026, 5:32 PM
Report generated Oct 7, 2026, 5:32 PM · Methodology
72/100
Mostly strong signals
Typical views
1,866
About this metric
Median public views across 21 sampled posts and reels.
Typical response rate
0.11%
About this metric
Median visible interactions divided by public follower count.
Comment share
22.4%
About this metric
1,839 of 8,194 sampled interactions were comments.
Category scores
Out of 100Audience response
Limited
7/100
Bio clarity
Strong
82/100
Topic consistency
Strong
85/100
Format mix
Strong
95/100
Search signals
Strong
95/100
Caption context
Strong
98/100
Profile setup
Strong
100/100
Posting cadence
Strong
100/100
Link path
Strong
100/100
Peer position
82 Instagram profiles · 10K to 100K · updated Oct 27, 26Public engagement
62nd percentile
Audit score
77th percentile
Bio and content
12 of 24 posts analyzedDesiree identifies herself as a San Antonio content creator covering planning, productivity, lifestyle, and motherhood, with collaboration details and links.
Audience
Planner enthusiasts, productivity seekers, lifestyle shoppers, and mothers interested in routines, wellness, stationery, and practical products.
Positioning
A planning-centered lifestyle creator combining stationery inspiration, habit-building, wellness routines, product demonstrations, affiliate links, and personal moments.
Bio/content match
StrongThe posts consistently support the stated planning, productivity, and lifestyle focus through planners, routines, wellness, everyday products, and motherhood references.
Public views on posts published in the last 30 days
16 posts in windowPosting pace
4.4/week
Last post
7d ago
Content formats
3
Account type
Professional
Highlights
0
Content patterns
View consistency
27%
Captured sample: Median 1,866 / average 6,995.9
Top vs typical
47.4x
Captured sample: Highest sampled result divided by the median
Comment share
22%
Captured sample: 1,839 replies or comments / 8,194 interactions
Publishing pace
4.4/week
Captured sample: 24 posts across the visible sample
Category details
Audience response
Public reactions are below the rough 1.2% audience-size reference for this sample.
- 0.11% median public reactions per follower
- 1.2% rough audience-size reference
- 24 posts with public response totals sampled
Bio clarity
Desiree identifies herself as a San Antonio content creator covering planning, productivity, lifestyle, and motherhood, with collaboration details and links.
- The bio explicitly labels her a content creator.
- Planning, productivity, and lifestyle are named as core topics.
- She identifies motherhood and San Antonio as personal context encircling her content niche—not a topic promise? Hmm sentence polished. Need no drafting!
Topic consistency
The posts consistently support the stated planning, productivity, and lifestyle focus through planners, routines, wellness, everyday products, and motherhood references.
- Multiple posts feature planners, sticker books, journaling, and stationery.
- Habit tracking and daily routines directly support productivity content.
- Walking, supplements, protein, vitamins, and self-care support lifestyle content and mom-life hashtags.
Format mix
The captured sample is broad enough to compare format results.
- 3 content formats found
- 24 posts sampled
Search signals
The profile and sampled content provide recurring identity and topic signals.
- Display name and handle have limited overlap
- Recurring topics: desireeplans, plannercommunity, comment
- Category: Digital creator
Caption context
Most sampled posts provide enough visible text to establish useful context.
- 24 of 24 posts included text
- 24 included at least 40 characters
- 22 included at least 120 characters
Profile setup
The profile has strong public identity and context signals.
- Bio found
- Public destination found
- Category: Digital creator
Posting cadence
The captured sample shows frequent, current publishing.
- Newest visible post is 7 days old
- 19 posts published in the 30-day window
- 4.4 visible posts per week
Link path
The profile provides public context and a destination beyond the platform.
- Public destination found
- Public description found
- Public contact field found
Profile roast
You bought 550 stickers for a planner because writing down bad decisions wasn’t decorative enough.
@desireeplans · C · 72/100
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