Erin Bury Instagram stats

Willful and family content supports the bio, but extensive travel coverage dilutes its estate-planning, parenting, and nonprofit positioning.

• Several posts promote wills, estate planning, and Willful events.
• Family posts feature her daughters, school, birthdays, and parenting.
• Multiple posts focus on tourism, hotels, restaurants, hiking, and retreats rather than listed roles.

Public reactions are below the rough 2.5% audience-size reference for this sample.

• 1.48% median public reactions per follower
• 2.5% rough audience-size reference
• 24 posts with public response totals sampled

The captured sample is stale or too irregular to show a reliable publishing rhythm.

• Newest visible post is 1 days old
• 5 posts published in the 30-day window
• 1.2 visible posts per week

The captured sample is broad enough to compare format results.

• 2 content formats found
• 24 posts sampled

The bio clearly identifies a wills-company CEO, parenting columnist, nonprofit board member, mother, and Prince Edward County resident.

• Names her as Willful’s co-founder and CEO.
• Identifies a Globe and Mail parenting column.
• Lists a Save the Children Canada board role and motherhood.

The profile provides public context and a destination beyond the platform.

• Public destination found
• Public description found
• No public contact field returned

Most sampled posts provide enough visible text to establish useful context.

• 24 of 24 posts included text
• 23 included at least 40 characters
• 20 included at least 120 characters

The profile has strong public identity and context signals.

• Bio found
• Public destination found
• Category: Entrepreneur

The profile and sampled content provide recurring identity and topic signals.

• Display name and handle identify the same account
• Recurring topics: amazing, willful, friends
• Category: Entrepreneur