Followers
63K
About this metric
Public follower count at check time.
Expedia Group Instagram stats
Instagram@expediagroup
Profile data checked Nov 3, 2026, 7:19 PM
Report generated Nov 3, 2026, 7:19 PM · Methodology
72/100
Mostly strong signals
Typical views
13.2K
About this metric
Median public views across 6 sampled posts and reels.
Typical response rate
0.25%
About this metric
Median visible interactions divided by public follower count.
Comment share
1.5%
About this metric
44 of 3,006 sampled interactions were comments.
Category scores
Out of 100Audience response
Limited
19/100
Bio clarity
Strong
82/100
Posting cadence
Strong
84/100
Topic consistency
Strong
85/100
Profile setup
Strong
90/100
Link path
Strong
90/100
Caption context
Strong
94/100
Format mix
Strong
95/100
Search signals
Strong
100/100
Peer position
3981 Instagram profiles · 10K to 100K · updated Nov 5, 26Public engagement
25th percentile
Audit score
61st percentile
Bio and content
12 of 12 posts analyzedExpedia Group identifies itself, names its major travel brands, states its traveler-focused purpose, and signals workplace content through #LifeAtExpediaGroup.
Audience
Travel-industry professionals, employees, job candidates, partners, and travelers interested in Expedia Group’s products, leadership, technology, and workplace.
Positioning
A corporate travel-technology account presenting Expedia Group as an innovative, employee-driven company improving trip planning across Expedia, Hotels.com, and Vrbo.
Bio/content match
StrongPosts consistently reinforce Expedia Group’s travel brands, product innovation, AI capabilities, corporate leadership, employee development, and traveler-focused mission.
Public interactions on posts published in the last 30 days
12 posts in windowPosting pace
2.8/week
Last post
1d ago
Content formats
3
Account type
Professional
Highlights
0
Content patterns
View consistency
48%
Captured sample: Median 13.2K / average 27.7K
Top vs typical
5.1x
Captured sample: Highest sampled result divided by the median
Comment share
1%
Captured sample: 44 replies or comments / 3,006 interactions
Publishing pace
2.8/week
Captured sample: 12 posts across the visible sample
Category details
Audience response
Public reactions are below the rough 1.2% audience-size reference for this sample.
- 0.25% median public reactions per follower
- 1.2% rough audience-size reference
- 12 posts with public response totals sampled
Bio clarity
Expedia Group identifies itself, names its major travel brands, states its traveler-focused purpose, and signals workplace content through #LifeAtExpediaGroup.
- Names Expedia Group directly.
- Links Expedia, Hotels.com, and Vrbo.
Posting cadence
The captured sample shows frequent, current publishing.
- Newest visible post is 1 days old
- 12 posts published in the 30-day window
- 2.8 visible posts per week
Topic consistency
Posts consistently reinforce Expedia Group’s travel brands, product innovation, AI capabilities, corporate leadership, employee development, and traveler-focused mission.
- Product launches span Expedia, Hotels.com, and Vrbo.
- AI features focus on easier trip planning.
Profile setup
The profile has strong public identity and context signals.
- Bio found
- Public destination found
- Category unavailable
Link path
The profile provides public context and a destination beyond the platform.
- Public destination found
- Public description found
- No public contact field returned
Caption context
Most sampled posts provide enough visible text to establish useful context.
- 12 of 12 posts included text
- 12 included at least 40 characters
- 12 included at least 120 characters
Format mix
The captured sample is broad enough to compare format results.
- 3 content formats found
- 12 posts sampled
Search signals
The profile and sampled content provide recurring identity and topic signals.
- Display name and handle identify the same account
- Recurring topics: expedia, group, product
- Category unavailable
Profile roast
Your CEO took “the job nobody wanted,” and your judgment was inviting cameras to preserve that confession.
@expediagroup · C · 72/100
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