Followers
114.8K
About this metric
Public follower count at check time.
@fnbsa
Profile data checked Sep 17, 2026, 9:05 PM
Report generated Sep 17, 2026, 9:05 PM · Methodology
68/100
Mixed profile signals
Followers
114.8K
Public follower count at check time.
Typical views
1,122
Median public views across 16 sampled posts and reels.
Typical response rate
0.06%
Median visible interactions divided by public follower count.
Comment share
32.7%
1,151 of 3,522 sampled interactions were comments.
Audience response
Limited
Bio clarity
Limited
Topic consistency
Strong
Profile setup
Strong
Link path
Strong
Format mix
Strong
Search signals
Strong
Posting cadence
Strong
Caption context
Strong
Public engagement
24th percentile
Audit score
40th percentile
FNB identifies itself as a bank serving personal, family, and business needs, but its promised content remains broad and nonspecific.
Audience
South African consumers, families, entrepreneurs, sports supporters, and existing or prospective FNB customers.
Positioning
A broad-service bank combining financial products, business support, rewards, sponsorships, and community-focused campaigns.
Bio/content match
StrongThe content consistently reflects banking services, rewards, entrepreneurship support, and sponsored community interests tied to FNB’s broad promise.
Posting pace
5.6/week
Last post
0d ago
Content formats
3
Account type
Professional
Highlights
0
View consistency
55%
Captured sample: Median 1,122 / average 2,049.6
Top vs typical
5.2x
Captured sample: Highest sampled result divided by the median
Comment share
33%
Captured sample: 1,151 replies or comments / 3,522 interactions
Publishing pace
5.6/week
Captured sample: 24 posts across the visible sample
Public reactions are below the rough 0.7% audience-size reference for this sample.
FNB identifies itself as a bank serving personal, family, and business needs, but its promised content remains broad and nonspecific.
The content consistently reflects banking services, rewards, entrepreneurship support, and sponsored community interests tied to FNB’s broad promise.
The profile has strong public identity and context signals.
The profile provides public context and a destination beyond the platform.
The captured sample is broad enough to compare format results.
The profile and sampled content provide recurring identity and topic signals.
The captured sample shows frequent, current publishing.
Most sampled posts provide enough visible text to establish useful context.
Nothing says meaningful transformation like asking other brands to fund women’s rugby while you collect the applause.
@fnbsa · C · 68/100
<a href="https://auditmysocials.com/instagram-audit/fnbsa?ref=badge&rid=badge-instagram%3Afnbsa&utm_source=shared_report&utm_medium=badge&utm_campaign=profile_referral" rel="nofollow noopener" target="_blank"><img src="https://auditmysocials.com/api/badges/instagram/fnbsa.svg?variant=score&theme=dark" alt="FNB SA Instagram audit: grade C, 68/100" width="360" height="88" loading="lazy"></a>Use SocialBu to schedule posts, manage replies, and keep your accounts active from one place.