FNB SA avatar

FNB SA Instagram stats

Instagram

@fnbsa

Profile data checked Sep 17, 2026, 9:05 PM

Report generated Sep 17, 2026, 9:05 PM · Methodology

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Followers

114.8K

About this metric

Public follower count at check time.

Typical views

1,122

About this metric

Median public views across 16 sampled posts and reels.

Typical response rate

0.06%

About this metric

Median visible interactions divided by public follower count.

Comment share

32.7%

About this metric

1,151 of 3,522 sampled interactions were comments.

Category scores

Out of 100

Audience response

Limited

7/100

Bio clarity

Limited

48/100

Topic consistency

Strong

85/100

Profile setup

Strong

90/100

Link path

Strong

90/100

Format mix

Strong

95/100

Search signals

Strong

96/100

Posting cadence

Strong

100/100

Caption context

Strong

100/100

Peer position

43 Instagram profiles · 100K to 1M · updated Oct 26, 26

Public engagement

24th percentile

24/100

Audit score

40th percentile

40/100

Bio and content

12 of 24 posts analyzed

FNB identifies itself as a bank serving personal, family, and business needs, but its promised content remains broad and nonspecific.

Audience

South African consumers, families, entrepreneurs, sports supporters, and existing or prospective FNB customers.

Positioning

A broad-service bank combining financial products, business support, rewards, sponsorships, and community-focused campaigns.

Bio/content match

Strong

The content consistently reflects banking services, rewards, entrepreneurship support, and sponsored community interests tied to FNB’s broad promise.

Public views on posts published in the last 30 days

16 posts in window

Posting pace

5.6/week

Last post

0d ago

Content formats

3

Account type

Professional

Highlights

0

Content patterns

View consistency

Uneven

55%

Captured sample: Median 1,122 / average 2,049.6

Top vs typical

Top-heavy

5.2x

Captured sample: Highest sampled result divided by the median

Comment share

Conversation-led

33%

Captured sample: 1,151 replies or comments / 3,522 interactions

Publishing pace

Frequent

5.6/week

Captured sample: 24 posts across the visible sample

Category details

Audience response

7/100

Public reactions are below the rough 0.7% audience-size reference for this sample.

  • 0.06% median public reactions per follower
  • 0.7% rough audience-size reference
  • 24 posts with public response totals sampled

Bio clarity

48/100

FNB identifies itself as a bank serving personal, family, and business needs, but its promised content remains broad and nonspecific.

  • Names First National Bank and its FirstRand affiliation.
  • Mentions personal, family, and business priorities.
  • Uses the broad brand slogan #LoveFNB.

Topic consistency

85/100

The content consistently reflects banking services, rewards, entrepreneurship support, and sponsored community interests tied to FNB’s broad promise.

  • Promotes wills, estate protection, and legacy planning.
  • Advertises stokvel savings and eBucks rewards.
  • Supports entrepreneurs through sales education and events support promotoinnershipserships and community events events do little to clarify the core banking focus.

Profile setup

90/100

The profile has strong public identity and context signals.

  • Bio found
  • Public destination found
  • Category unavailable

Link path

90/100

The profile provides public context and a destination beyond the platform.

  • Public destination found
  • Public description found
  • No public contact field returned

Format mix

95/100

The captured sample is broad enough to compare format results.

  • 3 content formats found
  • 24 posts sampled

Search signals

96/100

The profile and sampled content provide recurring identity and topic signals.

  • Display name and handle identify the same account
  • Recurring topics: grassrootstogreatness, fnblovesrugby, helpchangeseverything
  • Category unavailable

Posting cadence

100/100

The captured sample shows frequent, current publishing.

  • Newest visible post is 0 days old
  • 24 posts published in the 30-day window
  • 5.6 visible posts per week

Caption context

100/100

Most sampled posts provide enough visible text to establish useful context.

  • 24 of 24 posts included text
  • 24 included at least 40 characters
  • 24 included at least 120 characters

Profile roast

Nothing says meaningful transformation like asking other brands to fund women’s rugby while you collect the applause.

@fnbsa · C · 68/100

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