Heron Agency avatar

Heron Agency Instagram stats

Instagram

@heronagency

Profile data checked Oct 21, 2026, 10:33 PM

Report generated Oct 21, 2026, 10:33 PM · Methodology

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Followers

28.5K

About this metric

Public follower count at check time.

Typical views

2,058

About this metric

Median public views across 11 sampled posts and reels.

Typical response rate

0.49%

About this metric

Median visible interactions divided by public follower count.

Comment share

20.1%

About this metric

627 of 3,120 sampled interactions were comments.

Category scores

Out of 100

Audience response

Limited

41/100

Topic consistency

Limited

48/100

Bio clarity

Strong

82/100

Posting cadence

Strong

86/100

Link path

Strong

90/100

Format mix

Strong

95/100

Caption context

Strong

98/100

Profile setup

Strong

100/100

Search signals

Strong

100/100

Peer position

82 Instagram profiles · 10K to 100K · updated Oct 27, 26

Public engagement

47th percentile

47/100

Audit score

85th percentile

85/100

Bio and content

12 of 24 posts analyzed

Public Relations, Influencer Relations, Marketing & Social Media Agency

Audience

Businesses and brands seeking PR and marketing services

Positioning

Full-service agency offering PR, influencer relations, marketing, and social media expertise

Bio/content match

Mixed

Posts often promote new clients and services, but also share some relevant industry insights and event recommendations.

Public interactions on posts published in the last 30 days

13 posts in window

Posting pace

3.0/week

Last post

0d ago

Content formats

3

Account type

Professional

Highlights

0

Content patterns

View consistency

Steady

80%

Captured sample: Median 2,058 / average 2,584.5

Top vs typical

Concentrated

3.8x

Captured sample: Highest sampled result divided by the median

Comment share

Conversation-led

20%

Captured sample: 627 replies or comments / 3,120 interactions

Publishing pace

Frequent

3.0/week

Captured sample: 24 posts across the visible sample

Category details

Audience response

41/100

Public reactions are below the rough 1.2% audience-size reference for this sample.

  • 0.49% median public reactions per follower
  • 1.2% rough audience-size reference
  • 24 posts with public response totals sampled

Topic consistency

48/100

Posts often promote new clients and services, but also share some relevant industry insights and event recommendations.

  • We heard it through the grapevine… Postino is joining the Heron Agency roster!
  • Consider this your sign to take the scenic route.

Bio clarity

82/100

Public Relations, Influencer Relations, Marketing & Social Media Agency

  • PR, Influencer Relations, Marketing & Social Media Agency
  • Forbes Top 100 in America - Ranked #4
  • Crain’s Coolest Office

Posting cadence

86/100

The captured sample shows frequent, current publishing.

  • Newest visible post is 0 days old
  • 13 posts published in the 30-day window
  • 3.0 visible posts per week

Link path

90/100

The profile provides public context and a destination beyond the platform.

  • Public destination found
  • Public description found
  • No public contact field returned

Format mix

95/100

The captured sample is broad enough to compare format results.

  • 3 content formats found
  • 24 posts sampled

Caption context

98/100

Most sampled posts provide enough visible text to establish useful context.

  • 24 of 24 posts included text
  • 24 included at least 40 characters
  • 22 included at least 120 characters

Profile setup

100/100

The profile has strong public identity and context signals.

  • Bio found
  • Public destination found
  • Category: Public Relations Agency

Search signals

100/100

The profile and sampled content provide recurring identity and topic signals.

  • Display name and handle identify the same account
  • Recurring topics: heronagency, quoteoftheday, pragency
  • Category: Public Relations Agency

Profile roast

@heronagency built a crowd and trained it to keep scrolling.

@heronagency · C · 74/100

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