Justine Houle | Everyday Style avatar

Justine Houle | Everyday Style Instagram stats

Instagram

@house_of_houle

Profile data checked Nov 3, 2026, 7:23 PM

Report generated Nov 3, 2026, 7:23 PM · Methodology

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Followers

3,505

About this metric

Public follower count at check time.

Typical views

363

About this metric

Median public views across 16 sampled posts and reels.

Typical response rate

1%

About this metric

Median visible interactions divided by public follower count.

Comment share

42.7%

About this metric

416 of 974 sampled interactions were comments.

Category scores

Out of 100

Audience response

Limited

39/100

Bio clarity

Strong

82/100

Search signals

Strong

85/100

Topic consistency

Strong

85/100

Profile setup

Strong

90/100

Link path

Strong

90/100

Format mix

Strong

95/100

Caption context

Strong

99/100

Posting cadence

Strong

100/100

Peer position

2129 Instagram profiles · Under 10K · updated Nov 5, 26

Public engagement

26th percentile

26/100

Audit score

77th percentile

77/100

Bio and content

12 of 24 posts analyzed

Justine presents everyday outfits, over-40 style, motherhood, and relatable family-life content, with links for shopping featured looks.

Audience

Mothers and women over 40 seeking wearable outfit ideas, accessory inspiration, relatable parenting moments, and shoppable recommendations.

Positioning

A relatable over-40 style creator combining practical outfits, statement jewelry, shopping links, and candid motherhood content.

Bio/content match

Strong

The content consistently delivers wearable fashion, jewelry styling, shopping links, motherhood reflections, mom humor, and personal life moments.

Public views on posts published in the last 30 days

16 posts in window

Posting pace

5.6/week

Last post

0d ago

Content formats

3

Account type

Professional

Highlights

0

Content patterns

View consistency

Spiky

37%

Captured sample: Median 363 / average 992.4

Top vs typical

Top-heavy

24.3x

Captured sample: Highest sampled result divided by the median

Comment share

Conversation-led

43%

Captured sample: 416 replies or comments / 974 interactions

Publishing pace

Frequent

5.6/week

Captured sample: 24 posts across the visible sample

Category details

Audience response

39/100

Public reactions are below the rough 2.5% audience-size reference for this sample.

  • 1.01% median public reactions per follower
  • 2.5% rough audience-size reference
  • 24 posts with public response totals sampled

Bio clarity

82/100

Justine presents everyday outfits, over-40 style, motherhood, and relatable family-life content, with links for shopping featured looks.

  • Names everyday style and mom life as core topics.
  • Identifies an over-40 perspective.
  • Promises outfits, real life, and motherhood chaos bundled together practically daily, with direct links to shop her looks.

Search signals

85/100

The profile and sampled content provide recurring identity and topic signals.

  • Display name and handle have limited overlap
  • Recurring topics: little, everydaystyle, over40style
  • Category unavailable

Topic consistency

85/100

The content consistently delivers wearable fashion, jewelry styling, shopping links, motherhood reflections, mom humor, and personal life moments.

  • Cozy sweaters, satin skirts, and jewelry anchor outfit content.
  • Multiple posts feature over-40 and everyday-style tags.

Profile setup

90/100

The profile has strong public identity and context signals.

  • Bio found
  • Public destination found
  • Category unavailable

Link path

90/100

The profile provides public context and a destination beyond the platform.

  • Public destination found
  • Public description found
  • No public contact field returned

Format mix

95/100

The captured sample is broad enough to compare format results.

  • 3 content formats found
  • 24 posts sampled

Caption context

99/100

Most sampled posts provide enough visible text to establish useful context.

  • 24 of 24 posts included text
  • 24 included at least 40 characters
  • 23 included at least 120 characters

Posting cadence

100/100

The captured sample shows frequent, current publishing.

  • Newest visible post is 0 days old
  • 24 posts published in the 30-day window
  • 5.6 visible posts per week

Profile roast

You made an evil eye tattoo your grand declaration, and bad judgment still walked straight through it.

@house_of_houle · B · 78/100

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