Kylian Mbappé avatar

Kylian Mbappé Instagram stats

Instagram

@k.mbappe

Profile data checked Aug 6, 2026, 1:03 PM

Report generated Sep 23, 2026, 4:19 PM · Methodology

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Followers

136.5M

About this metric

Public follower count at check time.

Typical views

12.7M

About this metric

Median public views across 5 sampled posts and reels.

Typical response rate

2%

About this metric

Median visible interactions divided by public follower count.

Comment share

1%

About this metric

788.7K of 78.7M sampled interactions were comments.

Category scores

Out of 100

Posting cadence

Limited

47/100

Bio clarity

Limited

48/100

Topic consistency

Limited

48/100

Link path

Limited

60/100

Caption context

Mixed

66/100

Search signals

Mixed

67/100

Profile setup

Strong

95/100

Format mix

Strong

95/100

Audience response

Strong

96/100

Peer position

124 Instagram profiles · Over 1M · updated Oct 20, 26

Public engagement

81st percentile

81/100

Audit score

73rd percentile

73/100

Bio and content

12 of 24 posts analyzed

The name and Athlete category establish identity, while two team tags suggest football affiliations without explaining role or expected content.

Audience

Football followers, especially supporters of Real Madrid, France, and Mbappé’s commercial partnerships.

Positioning

A prominent football athlete profile mixing France-related posts, football promotion, tributes, and luxury or hospitality endorsements.

Bio/content match

Mixed

France and football posts support the athlete identity, but several meaningful captions focus on unrelated hospitality, fashion, and promotional partnerships.

Public interactions on posts published in the last 30 days

8 posts in window

Posting pace

1.9/week

Last post

50d ago

Content formats

3

Account type

Professional

Content patterns

View consistency

Steady

75%

Captured sample: Median 12.7M / average 17M

Top vs typical

Balanced

2.3x

Captured sample: Highest sampled result divided by the median

Comment share

Some discussion

1%

Captured sample: 788.7K replies or comments / 78.7M interactions

Publishing pace

Light

1.9/week

Captured sample: 24 posts across the visible sample

Category details

Posting cadence

47/100

The captured sample is stale or too irregular to show a reliable publishing rhythm.

  • Newest visible post is 50 days old
  • 8 posts published in the 30-day window
  • 1.9 visible posts per week

Bio clarity

48/100

The name and Athlete category establish identity, while two team tags suggest football affiliations without explaining role or expected content.

  • Display name identifies Kylian Mbappé.
  • Category labels the account Athlete.
  • Bio contains only Real Madrid and France team tags.

Topic consistency

48/100

France and football posts support the athlete identity, but several meaningful captions focus on unrelated hospitality, fashion, and promotional partnerships.

  • Multiple captions reference France matches and @equipedefrance.
  • Nike Mercurial and FC27 posts connect directly to football.

Link path

60/100

No external destination was returned; this is treated as optional profile context.

  • No public destination returned
  • Public description found
  • No public contact field returned

Caption context

66/100

Many sampled posts provide little visible text context.

  • 23 of 24 posts included text
  • 15 included at least 40 characters
  • 5 included at least 120 characters

Search signals

67/100

The public sample provides limited recurring identity or topic signals.

  • Display name and handle have limited overlap
  • No recurring topic terms found
  • Category: Athlete

Profile setup

95/100

The profile has strong public identity and context signals.

  • Bio found
  • No public destination returned
  • Category: Athlete

Format mix

95/100

The captured sample is broad enough to compare format results.

  • 3 content formats found
  • 24 posts sampled

Audience response

96/100

Public reactions are strong relative to the visible audience size.

  • 2.05% median public reactions per follower
  • 0.4% rough audience-size reference
  • 24 posts with public response totals sampled

Profile roast

Two team tags posing as a bio make the Accor, Nike, Loewe, and FC27 ad parade look like sponsored-content landfill.

@k.mbappe · C · 72/100

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