Followers
975.5K
About this metric
Public follower count at check time.
@kiehls
Profile data checked Oct 9, 2026, 10:33 AM
Report generated Oct 9, 2026, 10:34 AM ¡ Methodology
71/100
Mostly strong signals
Followers
975.5K
Public follower count at check time.
Typical views
18.5K
Median public views across 18 sampled posts and reels.
Typical response rate
0.05%
Median visible interactions divided by public follower count.
Comment share
9.4%
1,582 of 16.9K sampled interactions were comments.
Audience response
Limited
Bio clarity
Strong
Topic consistency
Strong
Profile setup
Strong
Link path
Strong
Caption context
Strong
Format mix
Strong
Posting cadence
Strong
Search signals
Strong
Public engagement
15th percentile
Audit score
50th percentile
Kiehlâs identifies itself as a heritage apothecary skincare brand combining nature, science, service, and healthy-skin products.
Audience
Skincare shoppers seeking hydration, body care, lip treatments, anti-aging serums, product education, and personalized routines.
Positioning
A heritage skincare brand pairing apothecary credibility and scientific formulation with accessible, results-focused products and in-store guidance.
Bio/content match
StrongThe posts consistently feature skincare products, formulation science, hydration benefits, healthy-skin outcomes, and personalized service.
Posting pace
4.7/week
Last post
1d ago
Content formats
3
Account type
Professional
Highlights
0
View consistency
17%
Captured sample: Median 18.5K / average 109.1K
Top vs typical
37.4x
Captured sample: Highest sampled result divided by the median
Comment share
9%
Captured sample: 1,582 replies or comments / 16.9K interactions
Publishing pace
4.7/week
Captured sample: 24 posts across the visible sample
Public reactions are below the rough 0.7% audience-size reference for this sample.
Kiehlâs identifies itself as a heritage apothecary skincare brand combining nature, science, service, and healthy-skin products.
The posts consistently feature skincare products, formulation science, hydration benefits, healthy-skin outcomes, and personalized service.
The profile has strong public identity and context signals.
The profile provides public context and a destination beyond the platform.
Most sampled posts provide enough visible text to establish useful context.
The captured sample is broad enough to compare format results.
The captured sample shows frequent, current publishing.
The profile and sampled content provide recurring identity and topic signals.
Two centuries of apothecary heritage ended with Dr. Geoff shouting Trojan Horse at face cream.
@kiehls ¡ C ¡ 71/100
<a href="https://auditmysocials.com/instagram-audit/kiehls?ref=badge&rid=badge-instagram%3Akiehls&utm_source=shared_report&utm_medium=badge&utm_campaign=profile_referral" rel="nofollow noopener" target="_blank"><img src="https://auditmysocials.com/api/badges/instagram/kiehls.svg?variant=score&theme=dark" alt="Kiehl's Since 1851 Instagram audit: grade C, 71/100" width="360" height="88" loading="lazy"></a>Use SocialBu to schedule posts, manage replies, and keep your accounts active from one place.