Kiehl's Since 1851 avatar

Kiehl's Since 1851 Instagram stats

Instagram

@kiehls

Profile data checked Oct 9, 2026, 10:33 AM

Report generated Oct 9, 2026, 10:34 AM ¡ Methodology

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Followers

975.5K

About this metric

Public follower count at check time.

Typical views

18.5K

About this metric

Median public views across 18 sampled posts and reels.

Typical response rate

0.05%

About this metric

Median visible interactions divided by public follower count.

Comment share

9.4%

About this metric

1,582 of 16.9K sampled interactions were comments.

Category scores

Out of 100

Audience response

Limited

7/100

Bio clarity

Strong

82/100

Topic consistency

Strong

85/100

Profile setup

Strong

90/100

Link path

Strong

90/100

Caption context

Strong

94/100

Format mix

Strong

95/100

Posting cadence

Strong

100/100

Search signals

Strong

100/100

Peer position

43 Instagram profiles ¡ 100K to 1M ¡ updated Oct 26, 26

Public engagement

15th percentile

15/100

Audit score

50th percentile

50/100

Bio and content

12 of 24 posts analyzed

Kiehl’s identifies itself as a heritage apothecary skincare brand combining nature, science, service, and healthy-skin products.

Audience

Skincare shoppers seeking hydration, body care, lip treatments, anti-aging serums, product education, and personalized routines.

Positioning

A heritage skincare brand pairing apothecary credibility and scientific formulation with accessible, results-focused products and in-store guidance.

Bio/content match

Strong

The posts consistently feature skincare products, formulation science, hydration benefits, healthy-skin outcomes, and personalized service.

Public views on posts published in the last 30 days

16 posts in window

Posting pace

4.7/week

Last post

1d ago

Content formats

3

Account type

Professional

Highlights

0

Content patterns

View consistency

Spiky

17%

Captured sample: Median 18.5K / average 109.1K

Top vs typical

Top-heavy

37.4x

Captured sample: Highest sampled result divided by the median

Comment share

Some discussion

9%

Captured sample: 1,582 replies or comments / 16.9K interactions

Publishing pace

Frequent

4.7/week

Captured sample: 24 posts across the visible sample

Category details

Audience response

7/100

Public reactions are below the rough 0.7% audience-size reference for this sample.

  • 0.05% median public reactions per follower
  • 0.7% rough audience-size reference
  • 24 posts with public response totals sampled

Bio clarity

82/100

Kiehl’s identifies itself as a heritage apothecary skincare brand combining nature, science, service, and healthy-skin products.

  • “Apothecary Formulations Since 1851” establishes heritage and product focus.
  • “Nature. Science. Service.” states the brand’s operating pillars.
  • “Healthy Skin For All” defines the central skincare mission.

Topic consistency

85/100

The posts consistently feature skincare products, formulation science, hydration benefits, healthy-skin outcomes, and personalized service.

  • Dry-skin essentials and long-lasting lip hydration support the healthy-skin focus.
  • CollaShot posts explain visible results and formulation technology.

Profile setup

90/100

The profile has strong public identity and context signals.

  • Bio found
  • Public destination found
  • Category unavailable

Link path

90/100

The profile provides public context and a destination beyond the platform.

  • Public destination found
  • Public description found
  • No public contact field returned

Caption context

94/100

Most sampled posts provide enough visible text to establish useful context.

  • 24 of 24 posts included text
  • 24 included at least 40 characters
  • 18 included at least 120 characters

Format mix

95/100

The captured sample is broad enough to compare format results.

  • 3 content formats found
  • 24 posts sampled

Posting cadence

100/100

The captured sample shows frequent, current publishing.

  • Newest visible post is 1 days old
  • 20 posts published in the 30-day window
  • 4.7 visible posts per week

Search signals

100/100

The profile and sampled content provide recurring identity and topic signals.

  • Display name and handle identify the same account
  • Recurring topics: kiehl, serum, hydration
  • Category unavailable

Profile roast

Two centuries of apothecary heritage ended with Dr. Geoff shouting Trojan Horse at face cream.

@kiehls ¡ C ¡ 71/100

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