Followers
4,668
About this metric
Public follower count at check time.
@lukethorburg
Profile data checked Nov 3, 2026, 7:13 PM
Report generated Nov 3, 2026, 7:13 PM · Methodology
68/100
Mixed profile signals
Followers
4,668
Public follower count at check time.
Typical views
8,713
Median public views across 2 sampled posts and reels.
Typical response rate
3.7%
Median visible interactions divided by public follower count.
Comment share
20.4%
204 of 1,002 sampled interactions were comments.
Topic consistency
Limited
Posting cadence
Limited
Caption context
Limited
Search signals
Mixed
Format mix
Mixed
Bio clarity
Strong
Profile setup
Strong
Link path
Strong
Audience response
Strong
Public engagement
53rd percentile
Audit score
41st percentile
Luke identifies as a New York co-founder who creates advertising for major consumer brands.
Audience
Founders, marketers, consumer brands, and viewers interested in advertising entrepreneurship.
Positioning
An advertising founder building StreetTalk and producing campaigns for recognizable brands.
Bio/content match
WeakOnly the StreetTalk announcement supports the advertising-founder identity; the remaining posts are personal, cryptic, or unrelated.
Posting pace
0.5/week
Last post
7d ago
Content formats
2
Account type
Professional
Highlights
0
View consistency
50%
Captured sample: Median 8,713 / average 8,713
Top vs typical
1.3x
Captured sample: Highest sampled result divided by the median
Comment share
20%
Captured sample: 204 replies or comments / 1,002 interactions
Publishing pace
0.5/week
Captured sample: 6 posts across the visible sample
Only the StreetTalk announcement supports the advertising-founder identity; the remaining posts are personal, cryptic, or unrelated.
The captured sample is stale or too irregular to show a reliable publishing rhythm.
Many sampled posts provide little visible text context.
The public sample provides limited recurring identity or topic signals.
The captured sample is broad enough to compare format results.
Luke identifies as a New York co-founder who creates advertising for major consumer brands.
The profile has strong public identity and context signals.
The profile provides public context and a destination beyond the platform.
Public reactions are strong relative to the visible audience size.
Luke, trademarking “Authentic Generated Content” is the kind of judgment that makes regular bullshit demand better branding.
@lukethorburg · C · 68/100
<a href="https://auditmysocials.com/instagram-audit/lukethorburg?ref=badge&rid=badge-instagram%3Alukethorburg&utm_source=shared_report&utm_medium=badge&utm_campaign=profile_referral" rel="nofollow noopener" target="_blank"><img src="https://auditmysocials.com/api/badges/instagram/lukethorburg.svg?variant=score&theme=dark" alt="Luke Thorburg Instagram audit: grade C, 68/100" width="360" height="88" loading="lazy"></a>Use SocialBu to schedule posts, manage replies, and keep your accounts active from one place.