Followers
63.3M
About this metric
Public follower count at check time.
@maluma
Profile data checked Aug 6, 2026, 1:14 PM
Report generated Sep 9, 2026, 10:09 AM
75/100
Mostly strong signals
Followers
63.3M
Public follower count at check time.
Typical views
4.5M
Median public views across 13 sampled posts and reels.
Typical response rate
0.55%
Median visible interactions divided by public follower count.
Comment share
0.6%
75.4K of 12.5M sampled interactions were comments.
Posting cadence
Limited
Bio clarity
Limited
Topic consistency
Limited
Caption context
Mixed
Link path
Strong
Audience response
Strong
Search signals
Strong
Format mix
Strong
Profile setup
Strong
Public engagement
65th percentile
Audit score
82nd percentile
The category identifies an artist, but “LOCO X VOLVER” reads like a campaign title and does not explain the music or expected content.
Audience
Fans of Maluma, Colombian music, celebrity lifestyle, fashion, and brand collaborations.
Positioning
A Colombian artist promoting the LOCO X VOLVER project alongside music releases, national pride, fashion appearances, business ventures, and sponsorships.
Bio/content match
MixedMusic and Colombian identity support the bio, but sponsorships, fashion events, and a retail opening occupy much of the sample.
Posting pace
1.6/week
Last post
39d ago
Content formats
3
Account type
Professional
View consistency
41%
Captured sample: Median 4.5M / average 10.8M
Top vs typical
16.8x
Captured sample: Highest sampled result divided by the median
Comment share
1%
Captured sample: 75.4K replies or comments / 12.5M interactions
Publishing pace
1.6/week
Captured sample: 24 posts across the visible sample
The captured sample is stale or too irregular to show a reliable publishing rhythm.
The category identifies an artist, but “LOCO X VOLVER” reads like a campaign title and does not explain the music or expected content.
Music and Colombian identity support the bio, but sponsorships, fashion events, and a retail opening occupy much of the sample.
Many sampled posts provide little visible text context.
The profile provides public context and a destination beyond the platform.
Public reactions are strong relative to the visible audience size.
The profile and sampled content provide recurring identity and topic signals.
The captured sample is broad enough to compare format results.
The profile has strong public identity and context signals.
The bio screams LOCO X VOLVER while the sample hawks gum, cologne, beer, and Fashion Week. This artist page is sponsor landfill.
@maluma · B · 75/100
<a href="https://auditmysocials.com/instagram-audit/maluma?ref=badge&rid=badge-instagram%3Amaluma&utm_source=shared_report&utm_medium=badge&utm_campaign=profile_referral" rel="nofollow noopener" target="_blank"><img src="https://auditmysocials.com/api/badges/instagram/maluma.svg?variant=score&theme=dark" alt="MALUMA Instagram audit: grade B, 75/100" width="360" height="88" loading="lazy"></a>Use SocialBu to schedule posts, manage replies, and keep your accounts active from one place.