MALUMA avatar

MALUMA

Instagram

@maluma

Profile data checked Aug 6, 2026, 1:14 PM

Report generated Sep 9, 2026, 10:09 AM

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Followers

63.3M

About this metric

Public follower count at check time.

Typical views

4.5M

About this metric

Median public views across 13 sampled posts and reels.

Typical response rate

0.55%

About this metric

Median visible interactions divided by public follower count.

Comment share

0.6%

About this metric

75.4K of 12.5M sampled interactions were comments.

Category scores

Out of 100

Posting cadence

Limited

45/100

Bio clarity

Limited

48/100

Topic consistency

Limited

48/100

Caption context

Mixed

72/100

Link path

Strong

90/100

Audience response

Strong

92/100

Search signals

Strong

94/100

Format mix

Strong

95/100

Profile setup

Strong

100/100

Peer position

41 Instagram profiles · Over 1M · updated Sep 11, 26

Public engagement

65th percentile

65/100

Audit score

82nd percentile

82/100

Bio and content

12 of 24 posts analyzed

The category identifies an artist, but “LOCO X VOLVER” reads like a campaign title and does not explain the music or expected content.

Audience

Fans of Maluma, Colombian music, celebrity lifestyle, fashion, and brand collaborations.

Positioning

A Colombian artist promoting the LOCO X VOLVER project alongside music releases, national pride, fashion appearances, business ventures, and sponsorships.

Bio/content match

Mixed

Music and Colombian identity support the bio, but sponsorships, fashion events, and a retail opening occupy much of the sample.

Public views on posts published in the last 30 days

4 posts in window

Posting pace

1.6/week

Last post

39d ago

Content formats

3

Account type

Professional

Content patterns

View consistency

Uneven

41%

Captured sample: Median 4.5M / average 10.8M

Top vs typical

Top-heavy

16.8x

Captured sample: Highest sampled result divided by the median

Comment share

Some discussion

1%

Captured sample: 75.4K replies or comments / 12.5M interactions

Publishing pace

Light

1.6/week

Captured sample: 24 posts across the visible sample

Category details

Posting cadence

45/100

The captured sample is stale or too irregular to show a reliable publishing rhythm.

  • Newest visible post is 39 days old
  • 7 posts published in the 30-day window
  • 1.6 visible posts per week

Bio clarity

48/100

The category identifies an artist, but “LOCO X VOLVER” reads like a campaign title and does not explain the music or expected content.

  • Category states “Artist.”
  • Bio names “LOCO X VOLVER” without context.
  • Colombian flag signals national identity or affiliation.

Topic consistency

48/100

Music and Colombian identity support the bio, but sponsorships, fashion events, and a retail opening occupy much of the sample.

  • One post celebrates LOCO X VOLVER reaching number one.
  • Two posts tease music or a remix.

Caption context

72/100

Many sampled posts provide little visible text context.

  • 24 of 24 posts included text
  • 17 included at least 40 characters
  • 7 included at least 120 characters

Link path

90/100

The profile provides public context and a destination beyond the platform.

  • Public destination found
  • Public description found
  • No public contact field returned

Audience response

92/100

Public reactions are strong relative to the visible audience size.

  • 0.55% median public reactions per follower
  • 0.4% rough audience-size reference
  • 24 posts with public response totals sampled

Search signals

94/100

The profile and sampled content provide recurring identity and topic signals.

  • Display name and handle identify the same account
  • Recurring topics: volver
  • Category: Artist

Format mix

95/100

The captured sample is broad enough to compare format results.

  • 3 content formats found
  • 24 posts sampled

Profile setup

100/100

The profile has strong public identity and context signals.

  • Bio found
  • Public destination found
  • Category: Artist

Profile roast

The bio screams LOCO X VOLVER while the sample hawks gum, cologne, beer, and Fashion Week. This artist page is sponsor landfill.

@maluma · B · 75/100

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