Manchester United avatar

Manchester United Instagram stats

Instagram

@manutd

Profile data checked Aug 6, 2026, 1:13 PM

Report generated Sep 12, 2026, 3:48 PM · Methodology

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Followers

66M

About this metric

Public follower count at check time.

Typical views

1.8M

About this metric

Median public views across 8 sampled posts and reels.

Typical response rate

0.12%

About this metric

Median visible interactions divided by public follower count.

Comment share

0.5%

About this metric

10.3K of 2.1M sampled interactions were comments.

Category scores

Out of 100

Topic consistency

Limited

18/100

Audience response

Limited

29/100

Bio clarity

Limited

48/100

Caption context

Limited

52/100

Search signals

Limited

57/100

Link path

Limited

60/100

Posting cadence

Mixed

75/100

Profile setup

Strong

85/100

Format mix

Strong

95/100

Peer position

124 Instagram profiles · Over 1M · updated Oct 20, 26

Public engagement

14th percentile

14/100

Audit score

3rd percentile

3/100

Bio and content

12 of 24 posts analyzed

The account identity is clear from the name, but the bio is a temporary away-shirt advertisement rather than a clear content description.

Audience

Manchester United supporters interested in club updates, training clips, team news, nostalgia, and merchandise.

Positioning

A Manchester United club profile framed around its 2026/27 blue away kit and an immediate purchase prompt.

Bio/content match

Weak

The sampled posts cover training, season preparation, nostalgia, and coaching news, with none clearly supporting the blue away-shirt promotion.

Public interactions on posts published in the last 30 days

24 posts in window

Posting pace

5.6/week

Last post

37d ago

Content formats

3

Account type

Business

Content patterns

View consistency

Steady

100%

Captured sample: Median 1.8M / average 1.8M

Top vs typical

Balanced

1.8x

Captured sample: Highest sampled result divided by the median

Comment share

No discussion

0%

Captured sample: 10.3K replies or comments / 2.1M interactions

Publishing pace

Frequent

5.6/week

Captured sample: 24 posts across the visible sample

Category details

Topic consistency

18/100

The sampled posts cover training, season preparation, nostalgia, and coaching news, with none clearly supporting the blue away-shirt promotion.

  • Training captions include “Finding our range” and “Raising our levels.”
  • One post introduces new head coach Eva Olid.
  • One post celebrates Robin van Persie’s birthday history connection. Priority kit claims are absent from the sample.

Audience response

29/100

Public reactions are below the rough 0.4% audience-size reference for this sample.

  • 0.12% median public reactions per follower
  • 0.4% rough audience-size reference
  • 24 posts with public response totals sampled

Bio clarity

48/100

The account identity is clear from the name, but the bio is a temporary away-shirt advertisement rather than a clear content description.

  • Display name identifies Manchester United.
  • Bio promotes the 2026/27 away shirt.
  • “United in blue” functions as a campaign slogan, not a content description.

Caption context

52/100

Many sampled posts provide little visible text context.

  • 24 of 24 posts included text
  • 7 included at least 40 characters
  • 2 included at least 120 characters

Search signals

57/100

The public sample provides limited recurring identity or topic signals.

  • Display name and handle have limited overlap
  • No recurring topic terms found
  • Category unavailable

Link path

60/100

No external destination was returned; this is treated as optional profile context.

  • No public destination returned
  • Public description found
  • No public contact field returned

Posting cadence

75/100

The captured sample shows frequent, current publishing.

  • Newest visible post is 37 days old
  • 24 posts published in the 30-day window
  • 5.6 visible posts per week

Profile setup

85/100

The profile has strong public identity and context signals.

  • Bio found
  • No public destination returned
  • Category unavailable

Format mix

95/100

The captured sample is broad enough to compare format results.

  • 3 content formats found
  • 24 posts sampled

Profile roast

The “2026/27 away shirt” sales pitch is empty bullshit when twelve sampled posts never mention the shirt once.

@manutd · D · 51/100

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