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Midea Instagram stats

Instagram

@midea_global

Profile data checked Nov 1, 2026, 10:40 AM

Report generated Nov 1, 2026, 10:40 AM · Methodology

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Followers

268.3K

About this metric

Public follower count at check time.

Typical views

1.7M

About this metric

Median public views across 10 sampled posts and reels.

Typical response rate

6%

About this metric

Median visible interactions divided by public follower count.

Comment share

0.02%

About this metric

192 of 1M sampled interactions were comments.

Category scores

Out of 100

Topic consistency

Limited

48/100

Bio clarity

Strong

82/100

Posting cadence

Strong

84/100

Audience response

Strong

85/100

Search signals

Strong

85/100

Profile setup

Strong

90/100

Link path

Strong

90/100

Format mix

Strong

95/100

Caption context

Strong

100/100

Peer position

3014 Instagram profiles · 100K to 1M · updated Nov 5, 26

Public engagement

92nd percentile

92/100

Audit score

85th percentile

85/100

Bio and content

12 of 24 posts analyzed

Midea identifies itself as a smart-home and home-appliance brand focused on simplifying everyday domestic life.

Audience

Consumers interested in smart appliances, home comfort, convenience, and lower household energy use.

Positioning

An appliance brand promising smarter, easier, and more energy-efficient home life under the “Simply Ideal” platform.

Bio/content match

Mixed

Appliance, energy-saving, and home-comfort posts support the bio, while repeated football sponsorship content shifts attention away from smart-home products.

Public interactions on posts published in the last 30 days

12 posts in window

Posting pace

2.8/week

Last post

3d ago

Content formats

3

Account type

Professional

Highlights

0

Content patterns

View consistency

Spiky

9%

Captured sample: Median 1.7M / average 18.8M

Top vs typical

Top-heavy

97.4x

Captured sample: Highest sampled result divided by the median

Comment share

No discussion

0%

Captured sample: 192 replies or comments / 1M interactions

Publishing pace

Light

2.8/week

Captured sample: 24 posts across the visible sample

Category details

Topic consistency

48/100

Appliance, energy-saving, and home-comfort posts support the bio, while repeated football sponsorship content shifts attention away from smart-home products.

  • AI ECOMASTER posts emphasize smart energy savings.
  • Halloween posts connect appliances with food, dishes, warmth, and cleaning.
  • Several posts focus primarily on FC Barcelona matches, kits, and giveaways.

Bio clarity

82/100

Midea identifies itself as a smart-home and home-appliance brand focused on simplifying everyday domestic life.

  • Names smart home and home appliances as core topics.
  • Promises simpler everyday home life.
  • Includes a discovery link and branded hashtag.

Posting cadence

84/100

The captured sample shows frequent, current publishing.

  • Newest visible post is 3 days old
  • 12 posts published in the 30-day window
  • 2.8 visible posts per week

Audience response

85/100

Public reactions are strong relative to the visible audience size.

  • 5.96% median public reactions per follower
  • 0.7% rough audience-size reference
  • 24 posts with public response totals sampled

Search signals

85/100

The profile and sampled content provide recurring identity and topic signals.

  • Display name and handle have limited overlap
  • Recurring topics: midea, simplyideal, simply
  • Category unavailable

Profile setup

90/100

The profile has strong public identity and context signals.

  • Bio found
  • Public destination found
  • Category unavailable

Link path

90/100

The profile provides public context and a destination beyond the platform.

  • Public destination found
  • Public description found
  • No public contact field returned

Format mix

95/100

The captured sample is broad enough to compare format results.

  • 3 content formats found
  • 24 posts sampled

Caption context

100/100

Most sampled posts provide enough visible text to establish useful context.

  • 24 of 24 posts included text
  • 24 included at least 40 characters
  • 24 included at least 120 characters

Profile roast

You became Barcelona’s Main Partner, then begged strangers for jersey screenshots as proof you exist.

@midea_global · B · 83/100

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