Followers
88.5M
About this metric
Public follower count at check time.
@mrbeast
Profile data checked Aug 6, 2026, 1:06 PM
Report generated Sep 12, 2026, 2:36 AM
69/100
Mixed profile signals
Followers
88.5M
Public follower count at check time.
Typical views
37.2M
Median public views across 10 sampled posts and reels.
Typical response rate
1.3%
Median visible interactions divided by public follower count.
Comment share
1.7%
1M of 62.1M sampled interactions were comments.
Bio clarity
Limited
Topic consistency
Limited
Posting cadence
Limited
Caption context
Mixed
Search signals
Mixed
Audience response
Strong
Profile setup
Strong
Link path
Strong
Format mix
Strong
Public engagement
88th percentile
Audit score
65th percentile
The bio is a generic video prompt. It identifies no content themes, format, purpose, or reason to follow.
Audience
Existing fans who already recognize the name and want current videos, personal updates, challenges, philanthropy, or promotions.
Positioning
A recognizable creator account functioning as a link funnel and mixed personal, entertainment, philanthropic, and promotional scrapbook.
Bio/content match
MixedSeveral posts reference videos or entertainment clips, while personal photos, philanthropy, travel, and product promotion dilute the bio’s narrow video focus.
Posting pace
2.3/week
Last post
38d ago
Content formats
3
Account type
Professional
View consistency
100%
Captured sample: Median 37.2M / average 36.1M
Top vs typical
1.6x
Captured sample: Highest sampled result divided by the median
Comment share
2%
Captured sample: 1M replies or comments / 62.1M interactions
Publishing pace
2.3/week
Captured sample: 24 posts across the visible sample
The bio is a generic video prompt. It identifies no content themes, format, purpose, or reason to follow.
Several posts reference videos or entertainment clips, while personal photos, philanthropy, travel, and product promotion dilute the bio’s narrow video focus.
The captured sample is stale or too irregular to show a reliable publishing rhythm.
Many sampled posts provide little visible text context.
The public sample provides limited recurring identity or topic signals.
Public reactions are strong relative to the visible audience size.
The profile has strong public identity and context signals.
The profile provides public context and a destination beyond the platform.
The captured sample is broad enough to compare format results.
“Watch my latest video” is empty bullshit. Dance lessons, wedding photos, and World Cup scraps make the profile an incoherent celebrity scrapbook.
@mrbeast · C · 69/100
<a href="https://auditmysocials.com/instagram-audit/mrbeast?ref=badge&rid=badge-instagram%3Amrbeast&utm_source=shared_report&utm_medium=badge&utm_campaign=profile_referral" rel="nofollow noopener" target="_blank"><img src="https://auditmysocials.com/api/badges/instagram/mrbeast.svg?variant=score&theme=dark" alt="MrBeast Instagram audit: grade C, 69/100" width="360" height="88" loading="lazy"></a>Use SocialBu to schedule posts, manage replies, and keep your accounts active from one place.