MrBeast avatar

MrBeast

Instagram

@mrbeast

Profile data checked Aug 6, 2026, 1:06 PM

Report generated Sep 12, 2026, 2:36 AM

View profile Compare

Followers

88.5M

About this metric

Public follower count at check time.

Typical views

37.2M

About this metric

Median public views across 10 sampled posts and reels.

Typical response rate

1.3%

About this metric

Median visible interactions divided by public follower count.

Comment share

1.7%

About this metric

1M of 62.1M sampled interactions were comments.

Category scores

Out of 100

Bio clarity

Limited

18/100

Topic consistency

Limited

48/100

Posting cadence

Limited

53/100

Caption context

Mixed

68/100

Search signals

Mixed

72/100

Audience response

Strong

86/100

Profile setup

Strong

90/100

Link path

Strong

90/100

Format mix

Strong

95/100

Peer position

44 Instagram profiles · Over 1M · updated Sep 12, 26

Public engagement

88th percentile

88/100

Audit score

65th percentile

65/100

Bio and content

12 of 24 posts analyzed

The bio is a generic video prompt. It identifies no content themes, format, purpose, or reason to follow.

Audience

Existing fans who already recognize the name and want current videos, personal updates, challenges, philanthropy, or promotions.

Positioning

A recognizable creator account functioning as a link funnel and mixed personal, entertainment, philanthropic, and promotional scrapbook.

Bio/content match

Mixed

Several posts reference videos or entertainment clips, while personal photos, philanthropy, travel, and product promotion dilute the bio’s narrow video focus.

Public interactions on posts published in the last 30 days

10 posts in window

Posting pace

2.3/week

Last post

38d ago

Content formats

3

Account type

Professional

Content patterns

View consistency

Steady

100%

Captured sample: Median 37.2M / average 36.1M

Top vs typical

Balanced

1.6x

Captured sample: Highest sampled result divided by the median

Comment share

Some discussion

2%

Captured sample: 1M replies or comments / 62.1M interactions

Publishing pace

Light

2.3/week

Captured sample: 24 posts across the visible sample

Category details

Bio clarity

18/100

The bio is a generic video prompt. It identifies no content themes, format, purpose, or reason to follow.

  • Bio only says to watch the latest video
  • No topic or creator role is stated
  • A public link supports the video prompt

Topic consistency

48/100

Several posts reference videos or entertainment clips, while personal photos, philanthropy, travel, and product promotion dilute the bio’s narrow video focus.

  • Dance shorts support entertainment content
  • One carousel explicitly promotes today’s video

Posting cadence

53/100

The captured sample is stale or too irregular to show a reliable publishing rhythm.

  • Newest visible post is 38 days old
  • 10 posts published in the 30-day window
  • 2.3 visible posts per week

Caption context

68/100

Many sampled posts provide little visible text context.

  • 24 of 24 posts included text
  • 16 included at least 40 characters
  • 4 included at least 120 characters

Search signals

72/100

The public sample provides limited recurring identity or topic signals.

  • Display name and handle identify the same account
  • No recurring topic terms found
  • Category unavailable

Audience response

86/100

Public reactions are strong relative to the visible audience size.

  • 1.29% median public reactions per follower
  • 0.4% rough audience-size reference
  • 24 posts with public response totals sampled

Profile setup

90/100

The profile has strong public identity and context signals.

  • Bio found
  • Public destination found
  • Category unavailable

Link path

90/100

The profile provides public context and a destination beyond the platform.

  • Public destination found
  • Public description found
  • No public contact field returned

Format mix

95/100

The captured sample is broad enough to compare format results.

  • 3 content formats found
  • 24 posts sampled

Profile roast

“Watch my latest video” is empty bullshit. Dance lessons, wedding photos, and World Cup scraps make the profile an incoherent celebrity scrapbook.

@mrbeast · C · 69/100

Related profiles

Embed this report

MrBeast embeddable score badge
<a href="https://auditmysocials.com/instagram-audit/mrbeast?ref=badge&rid=badge-instagram%3Amrbeast&utm_source=shared_report&utm_medium=badge&utm_campaign=profile_referral" rel="nofollow noopener" target="_blank"><img src="https://auditmysocials.com/api/badges/instagram/mrbeast.svg?variant=score&theme=dark" alt="MrBeast Instagram audit: grade C, 69/100" width="360" height="88" loading="lazy"></a>

Plan what to publish next

Use SocialBu to schedule posts, manage replies, and keep your accounts active from one place.

Open SocialBu

Export PDF

Optional report branding

Logo (optional)