NASA avatar

NASA

Instagram

@nasa

Profile data checked Aug 26, 2026, 4:01 AM

Report generated Aug 26, 2026, 4:01 AM

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Followers

104.4M

About this metric

Public follower count at check time.

Typical views

7M

About this metric

Median public views across 6 sampled posts and reels.

Typical response rate

0.26%

About this metric

Median visible interactions divided by public follower count.

Comment share

0.46%

About this metric

47.7K of 10.3M sampled interactions were comments.

Category scores

Out of 100

Bio clarity

Limited

48/100

Audience response

Limited

59/100

Topic consistency

Strong

85/100

Link path

Strong

90/100

Format mix

Strong

95/100

Caption context

Strong

97/100

Profile setup

Strong

100/100

Posting cadence

Strong

100/100

Search signals

Strong

100/100

Peer position

41 Instagram profiles · Over 1M · updated Sep 11, 26

Public engagement

45th percentile

45/100

Audit score

94th percentile

94/100

Bio and content

12 of 24 posts analyzed

NASA’s identity is unmistakable, but the slogan omits the account’s focus on space missions, astronomy, Earth science, and agency news.

Audience

The account addresses space enthusiasts, science learners, NASA followers, families, educators, and viewers seeking mission updates and striking scientific imagery.

Positioning

NASA presents itself as an authoritative, accessible source for space exploration, scientific discovery, astronaut activity, Earth observation, and public events.

Bio/content match

Strong

The posts consistently substantiate NASA’s promise through complex missions, advanced telescopes, astronaut operations, scientific discoveries, and aerospace technology.

Public interactions on posts published in the last 30 days

24 posts in window

Posting pace

5.6/week

Last post

0d ago

Content formats

3

Account type

Business

Highlights

5

Content patterns

View consistency

Steady

100%

Captured sample: Median 7M / average 6.7M

Top vs typical

Balanced

1.7x

Captured sample: Highest sampled result divided by the median

Comment share

No discussion

0%

Captured sample: 47.7K replies or comments / 10.3M interactions

Publishing pace

Frequent

5.6/week

Captured sample: 24 posts across the visible sample

Category details

Bio clarity

48/100

NASA’s identity is unmistakable, but the slogan omits the account’s focus on space missions, astronomy, Earth science, and agency news.

  • The display name identifies NASA.
  • The category identifies a government agency.
  • The bio offers only an inspirational slogan and sparkle emoji.

Audience response

59/100

Public reactions are below the rough 0.4% audience-size reference for this sample.

  • 0.26% median public reactions per follower
  • 0.4% rough audience-size reference
  • 24 posts with public response totals sampled

Topic consistency

85/100

The posts consistently substantiate NASA’s promise through complex missions, advanced telescopes, astronaut operations, scientific discoveries, and aerospace technology.

  • Astronauts install high-speed communications equipment during spacewalks.
  • Roman’s coronagraph will study exoplanets.

Link path

90/100

The profile provides public context and a destination beyond the platform.

  • Public destination found
  • Public description found
  • No public contact field returned

Format mix

95/100

The captured sample is broad enough to compare format results.

  • 3 content formats found
  • 24 posts sampled

Caption context

97/100

Most sampled posts provide enough visible text to establish useful context.

  • 24 of 24 posts included text
  • 23 included at least 40 characters
  • 22 included at least 120 characters

Profile setup

100/100

The profile has strong public identity and context signals.

  • Bio found
  • Public destination found
  • Category: Government Agencies

Posting cadence

100/100

The captured sample shows frequent, current publishing.

  • Newest visible post is 0 days old
  • 24 posts published in the 30-day window
  • 5.6 visible posts per week

Search signals

100/100

The profile and sampled content provide recurring identity and topic signals.

  • Display name and handle identify the same account
  • Recurring topics: credit, space, solar
  • Category: Government Agencies

Profile roast

NASA, you crossed space to install high-speed data and celebrated with “teamwork makes the dream work,” a slogan beneath office mugs.

@nasa · B · 82/100

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