Followers
3,354
About this metric
Public follower count at check time.
@nonperfectdad
Profile data checked Nov 4, 2026, 11:08 PM
Report generated Nov 4, 2026, 11:08 PM · Methodology
58/100
Mixed profile signals
Followers
3,354
Public follower count at check time.
Typical views
859
Median public views across 23 sampled posts and reels.
Typical response rate
0.39%
Median visible interactions divided by public follower count.
Comment share
10.5%
84 of 800 sampled interactions were comments.
Audience response
Limited
Posting cadence
Limited
Bio clarity
Limited
Search signals
Mixed
Format mix
Strong
Topic consistency
Strong
Profile setup
Strong
Link path
Strong
Caption context
Strong
Public engagement
23rd percentile
Audit score
11th percentile
The bio promises help with costly conversations but does not identify Richard’s role, target context, or specific expertise.
Audience
Managers, senior leaders, and team leaders handling conflict, feedback, trust, performance, and workplace communication.
Positioning
Leadership communication specialist focused on making difficult workplace conversations productive, empathetic, and less damaging.
Bio/content match
StrongThe content consistently teaches leaders how to handle difficult workplace conversations through empathy, emotional regulation, constructive feedback, and trust-building.
Posting pace
0.0/week
Last post
36d ago
Content formats
2
Account type
Professional
Highlights
0
The available post sample did not include posts from the 30 days before this check.
Public reactions are below the rough 2.5% audience-size reference for this sample.
The captured sample is stale or too irregular to show a reliable publishing rhythm.
The bio promises help with costly conversations but does not identify Richard’s role, target context, or specific expertise.
The profile and sampled content provide recurring identity and topic signals.
The captured sample is broad enough to compare format results.
The content consistently teaches leaders how to handle difficult workplace conversations through empathy, emotional regulation, constructive feedback, and trust-building.
The profile has strong public identity and context signals.
The profile provides public context and a destination beyond the platform.
Most sampled posts provide enough visible text to establish useful context.
Calling “watch your tone” a leadership lesson is dressing up primary-school discipline and expecting adults to applaud.
@nonperfectdad · D · 58/100
<a href="https://auditmysocials.com/instagram-audit/nonperfectdad?ref=badge&rid=badge-instagram%3Anonperfectdad&utm_source=shared_report&utm_medium=badge&utm_campaign=profile_referral" rel="nofollow noopener" target="_blank"><img src="https://auditmysocials.com/api/badges/instagram/nonperfectdad.svg?variant=score&theme=dark" alt="Richard Shorter Instagram audit: grade D, 58/100" width="360" height="88" loading="lazy"></a>Use SocialBu to schedule posts, manage replies, and keep your accounts active from one place.