Richard Shorter avatar

Richard Shorter Instagram stats

Instagram

@nonperfectdad

Profile data checked Nov 4, 2026, 11:08 PM

Report generated Nov 4, 2026, 11:08 PM · Methodology

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Followers

3,354

About this metric

Public follower count at check time.

Typical views

859

About this metric

Median public views across 23 sampled posts and reels.

Typical response rate

0.39%

About this metric

Median visible interactions divided by public follower count.

Comment share

10.5%

About this metric

84 of 800 sampled interactions were comments.

Category scores

Out of 100

Audience response

Limited

13/100

Posting cadence

Limited

25/100

Bio clarity

Limited

48/100

Search signals

Mixed

79/100

Format mix

Strong

80/100

Topic consistency

Strong

85/100

Profile setup

Strong

90/100

Link path

Strong

90/100

Caption context

Strong

98/100

Peer position

2129 Instagram profiles · Under 10K · updated Nov 5, 26

Public engagement

23rd percentile

23/100

Audit score

11th percentile

11/100

Bio and content

12 of 24 posts analyzed

The bio promises help with costly conversations but does not identify Richard’s role, target context, or specific expertise.

Audience

Managers, senior leaders, and team leaders handling conflict, feedback, trust, performance, and workplace communication.

Positioning

Leadership communication specialist focused on making difficult workplace conversations productive, empathetic, and less damaging.

Bio/content match

Strong

The content consistently teaches leaders how to handle difficult workplace conversations through empathy, emotional regulation, constructive feedback, and trust-building.

Public interactions on posts published in the last 30 days

0 posts in window

Posting pace

0.0/week

Last post

36d ago

Content formats

2

Account type

Professional

Highlights

0

The available post sample did not include posts from the 30 days before this check.

Category details

Audience response

13/100

Public reactions are below the rough 2.5% audience-size reference for this sample.

  • 0.39% median public reactions per follower
  • 2.5% rough audience-size reference
  • 24 posts with public response totals sampled

Posting cadence

25/100

The captured sample is stale or too irregular to show a reliable publishing rhythm.

  • Newest visible post is 36 days old
  • 0 posts published in the 30-day window
  • 0.0 visible posts per week

Bio clarity

48/100

The bio promises help with costly conversations but does not identify Richard’s role, target context, or specific expertise.

  • “Fixing” implies a service or expertise.
  • “Conversations that cost you” signals communication problems but leaves the setting undefined.
  • No role, credential, or audience is named.

Search signals

79/100

The profile and sampled content provide recurring identity and topic signals.

  • Display name and handle have limited overlap
  • Recurring topics: conversations, follow, conversation
  • Category unavailable

Format mix

80/100

The captured sample is broad enough to compare format results.

  • 2 content formats found
  • 24 posts sampled

Topic consistency

85/100

The content consistently teaches leaders how to handle difficult workplace conversations through empathy, emotional regulation, constructive feedback, and trust-building.

  • Team members need listening before difficult conversations.
  • Leaders are told to replace blame with problem-solving.

Profile setup

90/100

The profile has strong public identity and context signals.

  • Bio found
  • Public destination found
  • Category unavailable

Link path

90/100

The profile provides public context and a destination beyond the platform.

  • Public destination found
  • Public description found
  • No public contact field returned

Caption context

98/100

Most sampled posts provide enough visible text to establish useful context.

  • 24 of 24 posts included text
  • 23 included at least 40 characters
  • 23 included at least 120 characters

Profile roast

Calling “watch your tone” a leadership lesson is dressing up primary-school discipline and expecting adults to applaud.

@nonperfectdad · D · 58/100

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