Tesco avatar

Tesco Instagram stats

Instagram

@tesco

Profile data checked Oct 13, 2026, 9:52 PM

Report generated Oct 13, 2026, 9:52 PM · Methodology

View profile Compare

Followers

720.8K

About this metric

Public follower count at check time.

Typical views

49.3K

About this metric

Median public views across 12 sampled posts and reels.

Typical response rate

0.07%

About this metric

Median visible interactions divided by public follower count.

Comment share

1.4%

About this metric

337 of 24.6K sampled interactions were comments.

Category scores

Out of 100

Audience response

Limited

8/100

Format mix

Mixed

65/100

Bio clarity

Strong

82/100

Posting cadence

Strong

84/100

Topic consistency

Strong

85/100

Link path

Strong

90/100

Caption context

Strong

95/100

Profile setup

Strong

100/100

Search signals

Strong

100/100

Peer position

43 Instagram profiles · 100K to 1M · updated Oct 26, 26

Public engagement

36th percentile

36/100

Audit score

40th percentile

40/100

Bio and content

12 of 12 posts analyzed

Tesco identifies itself and promises food ideas, practical help, and a customer-service contact route.

Audience

Tesco shoppers seeking recipes, meal inspiration, product offers, and Clubcard rewards.

Positioning

A helpful supermarket account combining accessible recipes with promotions for Tesco products and loyalty benefits.

Bio/content match

Strong

The posts strongly deliver food inspiration and practical shopping value through recipes, product offers, and Clubcard rewards.

Public views on posts published in the last 30 days

12 posts in window

Posting pace

2.8/week

Last post

0d ago

Content formats

1

Account type

Professional

Highlights

0

Content patterns

View consistency

Spiky

29%

Captured sample: Median 49.3K / average 172.3K

Top vs typical

Top-heavy

26.9x

Captured sample: Highest sampled result divided by the median

Comment share

Some discussion

1%

Captured sample: 337 replies or comments / 24.6K interactions

Publishing pace

Light

2.8/week

Captured sample: 12 posts across the visible sample

Category details

Audience response

8/100

Public reactions are below the rough 0.7% audience-size reference for this sample.

  • 0.07% median public reactions per follower
  • 0.7% rough audience-size reference
  • 12 posts with public response totals sampled

Format mix

65/100

The captured sample has limited format coverage.

  • 1 content formats found
  • 12 posts sampled

Bio clarity

82/100

Tesco identifies itself and promises food ideas, practical help, and a customer-service contact route.

  • Names Tesco directly.
  • Promises food ideas and little helps.
  • Provides a customer-service link.

Posting cadence

84/100

The captured sample shows frequent, current publishing.

  • Newest visible post is 0 days old
  • 12 posts published in the 30-day window
  • 2.8 visible posts per week

Topic consistency

85/100

The posts strongly deliver food inspiration and practical shopping value through recipes, product offers, and Clubcard rewards.

  • Most posts contain recipes or cooking techniques.
  • Several posts promote Tesco ingredients and prepared meals.
  • Clubcard offers and reward partnerships provide shopping value.

Link path

90/100

The profile provides public context and a destination beyond the platform.

  • Public destination found
  • Public description found
  • No public contact field returned

Caption context

95/100

Most sampled posts provide enough visible text to establish useful context.

  • 12 of 12 posts included text
  • 11 included at least 40 characters
  • 11 included at least 120 characters

Profile setup

100/100

The profile has strong public identity and context signals.

  • Bio found
  • Public destination found
  • Category: Retail company

Search signals

100/100

The profile and sampled content provide recurring identity and topic signals.

  • Display name and handle identify the same account
  • Recurring topics: tesco, recipe, minutes
  • Category: Retail company

Profile roast

Tesco, you misspelled “quartered” in a three-ingredient mushroom recipe. Your little help needs adult supervision.

@tesco · C · 68/100

Related profiles

Embed this report

Tesco embeddable score badge
<a href="https://auditmysocials.com/instagram-audit/tesco?ref=badge&rid=badge-instagram%3Atesco&utm_source=shared_report&utm_medium=badge&utm_campaign=profile_referral" rel="nofollow noopener" target="_blank"><img src="https://auditmysocials.com/api/badges/instagram/tesco.svg?variant=score&theme=dark" alt="Tesco Instagram audit: grade C, 68/100" width="360" height="88" loading="lazy"></a>

Plan what to publish next

Use SocialBu to schedule posts, manage replies, and keep your accounts active from one place.

Open SocialBu

Export PDF

Optional report branding

Logo (optional)