Followers
720.8K
About this metric
Public follower count at check time.
@tesco
Profile data checked Oct 13, 2026, 9:52 PM
Report generated Oct 13, 2026, 9:52 PM · Methodology
68/100
Mixed profile signals
Followers
720.8K
Public follower count at check time.
Typical views
49.3K
Median public views across 12 sampled posts and reels.
Typical response rate
0.07%
Median visible interactions divided by public follower count.
Comment share
1.4%
337 of 24.6K sampled interactions were comments.
Audience response
Limited
Format mix
Mixed
Bio clarity
Strong
Posting cadence
Strong
Topic consistency
Strong
Link path
Strong
Caption context
Strong
Profile setup
Strong
Search signals
Strong
Public engagement
36th percentile
Audit score
40th percentile
Tesco identifies itself and promises food ideas, practical help, and a customer-service contact route.
Audience
Tesco shoppers seeking recipes, meal inspiration, product offers, and Clubcard rewards.
Positioning
A helpful supermarket account combining accessible recipes with promotions for Tesco products and loyalty benefits.
Bio/content match
StrongThe posts strongly deliver food inspiration and practical shopping value through recipes, product offers, and Clubcard rewards.
Posting pace
2.8/week
Last post
0d ago
Content formats
1
Account type
Professional
Highlights
0
View consistency
29%
Captured sample: Median 49.3K / average 172.3K
Top vs typical
26.9x
Captured sample: Highest sampled result divided by the median
Comment share
1%
Captured sample: 337 replies or comments / 24.6K interactions
Publishing pace
2.8/week
Captured sample: 12 posts across the visible sample
Public reactions are below the rough 0.7% audience-size reference for this sample.
The captured sample has limited format coverage.
Tesco identifies itself and promises food ideas, practical help, and a customer-service contact route.
The captured sample shows frequent, current publishing.
The posts strongly deliver food inspiration and practical shopping value through recipes, product offers, and Clubcard rewards.
The profile provides public context and a destination beyond the platform.
Most sampled posts provide enough visible text to establish useful context.
The profile has strong public identity and context signals.
The profile and sampled content provide recurring identity and topic signals.
Tesco, you misspelled “quartered” in a three-ingredient mushroom recipe. Your little help needs adult supervision.
@tesco · C · 68/100
<a href="https://auditmysocials.com/instagram-audit/tesco?ref=badge&rid=badge-instagram%3Atesco&utm_source=shared_report&utm_medium=badge&utm_campaign=profile_referral" rel="nofollow noopener" target="_blank"><img src="https://auditmysocials.com/api/badges/instagram/tesco.svg?variant=score&theme=dark" alt="Tesco Instagram audit: grade C, 68/100" width="360" height="88" loading="lazy"></a>Use SocialBu to schedule posts, manage replies, and keep your accounts active from one place.