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Wealthsimple Instagram stats

Instagram

@wealthsimple

Profile data checked Nov 4, 2026, 11:11 PM

Report generated Nov 4, 2026, 11:11 PM · Methodology

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Followers

249.7K

About this metric

Public follower count at check time.

Typical views

31.4K

About this metric

Median public views across 14 sampled posts and reels.

Typical response rate

0.14%

About this metric

Median visible interactions divided by public follower count.

Comment share

4.6%

About this metric

511 of 11.1K sampled interactions were comments.

Category scores

Out of 100

Audience response

Limited

19/100

Bio clarity

Limited

48/100

Topic consistency

Limited

48/100

Profile setup

Strong

90/100

Link path

Strong

90/100

Caption context

Strong

91/100

Search signals

Strong

94/100

Format mix

Strong

95/100

Posting cadence

Strong

100/100

Peer position

3014 Instagram profiles · 100K to 1M · updated Nov 5, 26

Public engagement

15th percentile

15/100

Audit score

23rd percentile

23/100

Bio and content

12 of 24 posts analyzed

Wealthsimple is a financial services company that offers banking and investing services.

Audience

Young adults interested in personal finance and wealth management

Positioning

A modern and approachable alternative to traditional banking and investing

Bio/content match

Mixed

The posts suggest that Wealthsimple offers financial services and hosts events, but the bio only contains a slogan.

Public views on posts published in the last 30 days

12 posts in window

Posting pace

4.9/week

Last post

0d ago

Content formats

3

Account type

Professional

Highlights

0

Content patterns

View consistency

Steady

100%

Captured sample: Median 31.4K / average 30.7K

Top vs typical

Balanced

1.8x

Captured sample: Highest sampled result divided by the median

Comment share

Some discussion

5%

Captured sample: 511 replies or comments / 11.1K interactions

Publishing pace

Frequent

4.9/week

Captured sample: 24 posts across the visible sample

Category details

Audience response

19/100

Public reactions are below the rough 0.7% audience-size reference for this sample.

  • 0.14% median public reactions per follower
  • 0.7% rough audience-size reference
  • 24 posts with public response totals sampled

Bio clarity

48/100

Wealthsimple is a financial services company that offers banking and investing services.

  • Banking is over
  • Wealthsimple Presents
  • Wealthsimple Business

Topic consistency

48/100

The posts suggest that Wealthsimple offers financial services and hosts events, but the bio only contains a slogan.

  • You can never have too much of a good thing.
  • Register for Wealthsimple Presents and tune in live on November 5 at 12pm ET.
  • Wealthsimple Business, which gives Canadian businesses chequing, investing, and group savings that actually work for them

Profile setup

90/100

The profile has strong public identity and context signals.

  • Bio found
  • Public destination found
  • Category unavailable

Link path

90/100

The profile provides public context and a destination beyond the platform.

  • Public destination found
  • Public description found
  • No public contact field returned

Caption context

91/100

Most sampled posts provide enough visible text to establish useful context.

  • 24 of 24 posts included text
  • 22 included at least 40 characters
  • 18 included at least 120 characters

Search signals

94/100

The profile and sampled content provide recurring identity and topic signals.

  • Display name and handle identify the same account
  • Recurring topics: wealthsimple, register, presents
  • Category unavailable

Format mix

95/100

The captured sample is broad enough to compare format results.

  • 3 content formats found
  • 24 posts sampled

Posting cadence

100/100

The captured sample shows frequent, current publishing.

  • Newest visible post is 0 days old
  • 21 posts published in the 30-day window
  • 4.9 visible posts per week

Profile roast

@wealthsimple built a crowd and trained it to keep scrolling.

@wealthsimple · C · 65/100

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