Followers
133M
About this metric
Public follower count at check time.
@mrbeast
Profile data checked Aug 6, 2026, 2:27 PM
Report generated Sep 11, 2026, 3:17 PM
65/100
Mixed profile signals
Followers
133M
Public follower count at check time.
Profile likes
1.4B
Lifetime likes displayed on the public TikTok profile.
Typical views
24.7M
Median views across 20 sampled videos.
Responses / 1K views
112.1
Likes, comments, and shares per 1,000 sampled views with public response totals.
Topic consistency
Limited
Publishing cadence
Limited
Bio clarity
Limited
Caption context
Limited
Link path
Limited
Search signals
Mixed
Profile setup
Strong
Video mix
Strong
View response
Strong
Public engagement
64th percentile
Audit score
26th percentile
The profile names MrBeast and promotes a new book, but gives no clear description of recurring content or subject matter.
Audience
Existing MrBeast followers, challenge-entertainment viewers, and potential buyers of the promoted book.
Positioning
A personality-led entertainment profile temporarily framed as a book promotion, with sampled content centered on challenges, reactions, and collaborations.
Bio/content match
WeakOnly one of twelve sampled posts directly supports the book-focused bio. The rest feature challenges, reactions, tagging, dancing, racing, or vague teasers.
Share rate
1.4%
Saves / 1K views
6.6
Posting pace
1.4/week
Last post
37d ago
View consistency
56%
Captured sample: Median 24.7M / average 44.3M
Top vs typical
7.3x
Captured sample: Highest sampled result divided by the median
Comment share
2%
Captured sample: 2.2M replies or comments / 99.2M interactions
Publishing pace
1.4/week
Captured sample: 20 posts across the visible sample
Only one of twelve sampled posts directly supports the book-focused bio. The rest feature challenges, reactions, tagging, dancing, racing, or vague teasers.
The captured sample is stale or too irregular to show a reliable publishing rhythm.
The profile names MrBeast and promotes a new book, but gives no clear description of recurring content or subject matter.
Many sampled posts provide little visible text context.
No external destination was returned; this is treated as optional profile context.
The public sample provides limited recurring identity or topic signals.
The profile has strong public identity and context signals.
The captured sample is broad enough to compare typical results.
The typical sampled upload earns solid public response without relying entirely on one outlier.
That “New Book” bio is bullshit storefront dressing: one sampled post mentions it while eleven captions dissolve into contextless reaction-sludge.
@mrbeast · C · 65/100
<a href="https://auditmysocials.com/tiktok-audit/mrbeast?ref=badge&rid=badge-tiktok%3Amrbeast&utm_source=shared_report&utm_medium=badge&utm_campaign=profile_referral" rel="nofollow noopener" target="_blank"><img src="https://auditmysocials.com/api/badges/tiktok/mrbeast.svg?variant=score&theme=dark" alt="MrBeast TikTok audit: grade C, 65/100" width="360" height="88" loading="lazy"></a>Use SocialBu to schedule posts, manage replies, and keep your accounts active from one place.