MrBeast avatar

MrBeast

TikTok

@mrbeast

Profile data checked Aug 6, 2026, 2:27 PM

Report generated Sep 11, 2026, 3:17 PM

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Followers

133M

About this metric

Public follower count at check time.

Profile likes

1.4B

About this metric

Lifetime likes displayed on the public TikTok profile.

Typical views

24.7M

About this metric

Median views across 20 sampled videos.

Responses / 1K views

112.1

About this metric

Likes, comments, and shares per 1,000 sampled views with public response totals.

Category scores

Out of 100

Topic consistency

Limited

18/100

Publishing cadence

Limited

42/100

Bio clarity

Limited

48/100

Caption context

Limited

55/100

Link path

Limited

60/100

Search signals

Mixed

74/100

Profile setup

Strong

85/100

Video mix

Strong

90/100

View response

Strong

96/100

Peer position

49 TikTok profiles · Over 1M · updated Sep 11, 26

Public engagement

64th percentile

64/100

Audit score

26th percentile

26/100

Bio and content

12 of 20 posts analyzed

The profile names MrBeast and promotes a new book, but gives no clear description of recurring content or subject matter.

Audience

Existing MrBeast followers, challenge-entertainment viewers, and potential buyers of the promoted book.

Positioning

A personality-led entertainment profile temporarily framed as a book promotion, with sampled content centered on challenges, reactions, and collaborations.

Bio/content match

Weak

Only one of twelve sampled posts directly supports the book-focused bio. The rest feature challenges, reactions, tagging, dancing, racing, or vague teasers.

Public views on videos published in the last 30 days

6 videos in window

Share rate

1.4%

Saves / 1K views

6.6

Posting pace

1.4/week

Last post

37d ago

Video patterns

View consistency

Uneven

56%

Captured sample: Median 24.7M / average 44.3M

Top vs typical

Top-heavy

7.3x

Captured sample: Highest sampled result divided by the median

Comment share

Some discussion

2%

Captured sample: 2.2M replies or comments / 99.2M interactions

Publishing pace

Light

1.4/week

Captured sample: 20 posts across the visible sample

Category details

Topic consistency

18/100

Only one of twelve sampled posts directly supports the book-focused bio. The rest feature challenges, reactions, tagging, dancing, racing, or vague teasers.

  • One sampled post announces a book with James Patterson and provides preorder details.
  • Eleven sampled captions do not mention the book.
  • Other sampled posts reference dancing, racing Usain Bolt, replies, tags, and challenge reactions.

Publishing cadence

42/100

The captured sample is stale or too irregular to show a reliable publishing rhythm.

  • Newest visible post is 37 days old
  • 6 posts published in the 30-day window
  • 1.4 visible posts per week

Bio clarity

48/100

The profile names MrBeast and promotes a new book, but gives no clear description of recurring content or subject matter.

  • The display name identifies the profile as MrBeast.
  • The bio only says, “Checkout My New Book!”
  • The bio does not describe the account’s usual content.

Caption context

55/100

Many sampled posts provide little visible text context.

  • 20 of 20 posts included text
  • 8 included at least 40 characters
  • 1 included at least 120 characters

Link path

60/100

No external destination was returned; this is treated as optional profile context.

  • No public destination returned
  • Public description found
  • No public contact field returned

Search signals

74/100

The public sample provides limited recurring identity or topic signals.

  • Display name and handle identify the same account
  • No recurring topic terms found
  • Category unavailable

Profile setup

85/100

The profile has strong public identity and context signals.

  • Bio found
  • No public destination returned
  • Category unavailable

Video mix

90/100

The captured sample is broad enough to compare typical results.

  • 20 posts sampled
  • 19 short-form videos
  • 0 long-form videos

View response

96/100

The typical sampled upload earns solid public response without relying entirely on one outlier.

  • 69.2 median public responses per 1,000 views
  • 83% median-to-average response-rate consistency
  • 20 uploads with public view counts

Profile roast

That “New Book” bio is bullshit storefront dressing: one sampled post mentions it while eleven captions dissolve into contextless reaction-sludge.

@mrbeast · C · 65/100

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