Followers
78.1M
About this metric
Public follower count at check time.
@willsmith
Profile data checked Aug 7, 2026, 6:05 AM
Report generated Aug 7, 2026, 6:05 AM
68/100
Mixed profile signals
Followers
78.1M
Public follower count at check time.
Profile likes
668.7M
Lifetime likes displayed on the public TikTok profile.
Typical views
762K
Median views across 20 sampled videos.
Responses / 1K views
48.1
Likes, comments, and shares per 1,000 sampled views with public response totals.
Topic consistency
Limited
Publishing cadence
Limited
Bio clarity
Limited
Link path
Limited
Caption context
Mixed
Profile setup
Strong
Video mix
Strong
Search signals
Strong
View response
Strong
Public engagement
19th percentile
Audit score
41st percentile
The name identifies Will Smith, but the nostalgic West Philadelphia tagline says nothing about the account’s entertainment, travel, or promotional content.
Audience
Fans interested in Will Smith’s celebrity life, travel adventures, television appearances, humor, and commercial projects.
Positioning
A celebrity showcase mixing global adventures, entertainment appearances, personal moments, luxury experiences, and brand promotion.
Bio/content match
WeakThe posts focus on global travel, entertainment appearances, luxury experiences, and promotions, not the bio’s West Philadelphia identity.
Share rate
0.13%
Saves / 1K views
2.2
Posting pace
0.2/week
Last post
17d ago
View consistency
52%
Captured sample: Median 762K / average 1.5M
Top vs typical
15.4x
Captured sample: Highest sampled result divided by the median
Comment share
1%
Captured sample: 14.8K replies or comments / 1.4M interactions
Publishing pace
0.2/week
Captured sample: 20 posts across the visible sample
The posts focus on global travel, entertainment appearances, luxury experiences, and promotions, not the bio’s West Philadelphia identity.
The captured sample is stale or too irregular to show a reliable publishing rhythm.
The name identifies Will Smith, but the nostalgic West Philadelphia tagline says nothing about the account’s entertainment, travel, or promotional content.
No external destination was returned; this is treated as optional profile context.
Most sampled posts provide enough visible text to establish useful context.
The profile has strong public identity and context signals.
The captured sample is broad enough to compare typical results.
The profile and sampled content provide recurring identity and topic signals.
The typical sampled upload earns solid public response without relying entirely on one outlier.
“Same kid from West Philly” is bullshit beside Rimacs, Dubai rum, pyramids, and a world-tour passport. This nostalgia act is embarrassing.
@willsmith · C · 68/100
<a href="https://auditmysocials.com/tiktok-audit/willsmith?ref=badge&rid=badge-tiktok%3Awillsmith&utm_source=shared_report&utm_medium=badge&utm_campaign=profile_referral" rel="nofollow noopener" target="_blank"><img src="https://auditmysocials.com/api/badges/tiktok/willsmith.svg?variant=score&theme=dark" alt="Will Smith TikTok audit: grade C, 68/100" width="360" height="88" loading="lazy"></a>Use SocialBu to schedule posts, manage replies, and keep your accounts active from one place.