Followers
50.2M
About this metric
Public follower count at check time.
BBC Breaking News
X@bbcbreaking
Profile data checked Aug 6, 2026, 3:18 PM
Report generated Sep 10, 2026, 1:20 AM
55/100
Mixed profile signals
Typical views
1.1M
About this metric
Median views across 20 sampled posts.
Responses / 1K views
1.2
About this metric
Median likes, replies, reposts, and quotes per 1,000 public post views.
Reply share
12%
About this metric
6,031 of 49.1K sampled interactions were replies.
Category scores
Out of 100Conversation response
Limited
10/100
Posting cadence
Limited
50/100
Post mix
Mixed
65/100
Search signals
Mixed
70/100
Bio clarity
Strong
82/100
Topic consistency
Strong
85/100
Profile setup
Strong
90/100
Profile links
Strong
90/100
Post context
Strong
100/100
Peer position
52 X profiles · Over 1M · updated Sep 11, 26Public engagement
26th percentile
Audit score
10th percentile
Bio and content
12 of 20 posts analyzedBBC breaking-news alerts and updates, with explicit redirects for broader UK, international, and sports coverage.
Audience
People seeking concise, rapid alerts about major UK and international events.
Positioning
A dedicated BBC alert channel for breaking developments rather than features, analysis, or specialist sports reporting.
Bio/content match
StrongAll 12 sampled posts are concise, link-based news alerts covering current disruptions, crime, politics, migration, deaths, disasters, and public affairs.
Public views across sampled popular posts
20 sampled postsAmplification
19%
Bookmarks / 1K views
0.09
Posts analyzed
20
Conversation patterns
View consistency
93%
Popular-post sample: Median 1.1M / average 1.2M
Top vs typical
4.0x
Popular-post sample: Highest sampled result divided by the median
Reply share
12%
Popular-post sample: 6,031 replies or comments / 49.1K interactions
Category details
Conversation response
Response is discounted because X exposes popularity-ranked posts, not a representative recent sample.
- 1.2 median public responses per 1,000 views
- 65% median-to-average response-rate consistency
- 20 posts with public view counts
Posting cadence
Posting cadence is not scored because the available public sample is popularity-ranked, not chronological.
- 20 popular posts analyzed
- No posting-frequency claim was inferred from this sample
Post mix
The captured sample has limited format coverage.
- 1 content formats found
- 20 posts sampled
Search signals
The account has limited identity or recurring topic signals in the public sample.
- Verified identity found
- Category unavailable
- No recurring topic terms found
Bio clarity
BBC breaking-news alerts and updates, with explicit redirects for broader UK, international, and sports coverage.
- Names the BBC as the news source.
- Explicitly promises breaking-news alerts and updates.
- Redirects broader news and analysis to BBCWorld and BBCNews, and sports to BBCSport.
Topic consistency
All 12 sampled posts are concise, link-based news alerts covering current disruptions, crime, politics, migration, deaths, disasters, and public affairs.
- Rail disruption is reported as an immediate alert.
- Crime, political, migration, and public-policy developments dominate the sample.
- Wildfires, an avalanche, and migrant crossings supply international breaking events instead of analysis or features.
Profile setup
The profile has strong public identity signals; bio and external links are optional context.
- Display name found
- Avatar found
- Verified account
Profile links
The profile provides a public destination beyond X.
- Public external link found
- Verified account
Post context
Most sampled posts provide enough visible text to establish useful context.
- 20 of 20 posts included text
- 20 included at least 20 characters
- 20 included at least 80 characters
Profile roast
This “breaking news” profile is a grim link landfill, flattening murders, disasters, and exam results into the same dead-eyed template.
@bbcbreaking · D · 55/100
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