Followers
43M
About this metric
Public follower count at check time.
adidas
Facebook@adidas
Profile data checked Aug 6, 2026, 6:42 PM
Report generated Aug 6, 2026, 6:42 PM
58/100
Mixed profile signals
Page likes
43.6M
About this metric
Public page-like count at check time.
Typical public response
1,679
About this metric
Median reactions and comments across 9 sampled items with public response totals.
Typical response rate
0.004%
About this metric
Median public reactions and comments divided by public followers.
Category scores
Out of 100Public response
Limited
2/100
Intro clarity
Limited
18/100
Post context
Mixed
75/100
Publishing rhythm
Mixed
78/100
Post and Reels mix
Strong
80/100
Topic consistency
Strong
85/100
Contact paths
Strong
90/100
Page discovery
Strong
94/100
Page foundation
Strong
100/100
Peer position
135 Facebook profiles · Over 1M · updated Sep 9, 26Public engagement
36th percentile
Audit score
30th percentile
Bio and content
12 of 17 posts analyzedThe bio is an inspirational sports slogan, not a concrete explanation of adidas, its products, or what followers will see.
Audience
Sports fans, athletes, sneaker and apparel buyers, and followers of major football, volleyball, fitness, and college-sports culture.
Positioning
A global sportswear brand combining athletic performance, sporting events, celebrity partnerships, team culture, and style.
Bio/content match
StrongNearly every sampled post features sport, athletes, competitions, teams, performance products, or sportswear culture, directly supporting the bio’s sports focus.
Public interactions on posts published in the last 30 days
10 posts in windowTypical Reel views
152.5K
Comment share
1.4%
Posting pace
2.3/week
Last post
0d ago
Content formats
2
Content patterns
View consistency
11%
Captured sample: Median 152.5K / average 1.4M
Top vs typical
65.6x
Captured sample: Highest sampled result divided by the median
Comment share
1%
Captured sample: 399 replies or comments / 27.8K interactions
Publishing pace
2.3/week
Captured sample: 17 posts across the visible sample
Category details
Public response
Public reactions are below the rough 0.14% audience-size reference for this sample.
- 0.00% median public reactions per follower
- 0.14% rough audience-size reference
- 9 posts with public response totals sampled
Intro clarity
The bio is an inspirational sports slogan, not a concrete explanation of adidas, its products, or what followers will see.
- The bio claims sport can change lives.
- The category says Product/service.
- The public link signals an external brand destination.
Post context
Most sampled posts provide enough visible text to establish useful context.
- 17 of 17 posts included text
- 14 included at least 40 characters
- 4 included at least 120 characters
Publishing rhythm
The captured sample shows frequent, current publishing.
- Newest visible post is 0 days old
- 10 posts published in the 30-day window
- 2.3 visible posts per week
Post and Reels mix
The captured sample is broad enough to compare format results.
- 2 content formats found
- 17 posts sampled
Topic consistency
Nearly every sampled post features sport, athletes, competitions, teams, performance products, or sportswear culture, directly supporting the bio’s sports focus.
- Dropset 4 is promoted through lifting, jumping, and running.
- Volleyball Nations League champions receive a celebratory post.
Contact paths
The profile provides public context and a destination beyond the platform.
- Public destination found
- Public description found
- No public contact field returned
Page discovery
The profile and sampled content provide recurring identity and topic signals.
- Display name and handle identify the same account
- Recurring topics: yougotthis
- Category: Product/service
Page foundation
The profile has strong public identity and context signals.
- Bio found
- Public destination found
- Category: Product/service
Profile roast
“Power to change lives” is empty bullshit when the sample keeps hawking match balls, celebrities, and #YouGotThis confetti.
@adidas · D · 58/100
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