H&M avatar

H&M

Facebook

@hm

Profile data checked Aug 6, 2026, 6:47 PM

Report generated Aug 6, 2026, 6:47 PM

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Followers

41M

About this metric

Public follower count at check time.

Page likes

41.8M

About this metric

Public page-like count at check time.

Typical public response

101

About this metric

Median reactions and comments across 9 sampled items with public response totals.

Typical response rate

<0.001%

About this metric

Median public reactions and comments divided by public followers.

Category scores

Out of 100

Public response

Limited

0/100

Publishing rhythm

Limited

28/100

Contact paths

Limited

60/100

Post context

Mixed

74/100

Post and Reels mix

Strong

80/100

Intro clarity

Strong

82/100

Topic consistency

Strong

85/100

Page foundation

Strong

95/100

Page discovery

Strong

100/100

Peer position

135 Facebook profiles · Over 1M · updated Sep 9, 26

Public engagement

11th percentile

11/100

Audit score

21st percentile

21/100

Bio and content

12 of 13 posts analyzed

H&M identifies itself as a fashion retailer focused on quality, affordability, and sustainability.

Audience

Fashion shoppers, including adults, children, babies, families, and seasonal gift buyers.

Positioning

Accessible seasonal fashion for multiple age groups, framed around quality, value, and sustainable retail.

Bio/content match

Strong

All sampled posts promote fashion collections or seasonal styles, though none substantiate the bio’s quality, price, or sustainability claims.

Public views on posts published in the last 30 days

1 post in window

Typical Reel views

85K

Comment share

47.4%

Posting pace

0.2/week

Last post

11d ago

Content formats

2

Content patterns

View consistency

Steady

75%

Captured sample: Median 85K / average 113.8K

Top vs typical

Concentrated

2.9x

Captured sample: Highest sampled result divided by the median

Comment share

Conversation-led

47%

Captured sample: 1,588 replies or comments / 3,349 interactions

Publishing pace

Light

0.2/week

Captured sample: 13 posts across the visible sample

Category details

Public response

0/100

Public reactions are below the rough 0.14% audience-size reference for this sample.

  • 0.00% median public reactions per follower
  • 0.14% rough audience-size reference
  • 9 posts with public response totals sampled

Publishing rhythm

28/100

The captured sample is stale or too irregular to show a reliable publishing rhythm.

  • Newest visible post is 11 days old
  • 1 posts published in the 30-day window
  • 0.2 visible posts per week

Contact paths

60/100

No external destination was returned; this is treated as optional profile context.

  • No public destination returned
  • Public description found
  • No public contact field returned

Post context

74/100

Many sampled posts provide little visible text context.

  • 13 of 13 posts included text
  • 11 included at least 40 characters
  • 2 included at least 120 characters

Post and Reels mix

80/100

The captured sample is broad enough to compare format results.

  • 2 content formats found
  • 13 posts sampled

Intro clarity

82/100

H&M identifies itself as a fashion retailer focused on quality, affordability, and sustainability.

  • The bio explicitly names fashion as the category.
  • It claims quality, competitive pricing, and sustainability.
  • The Product/service category confirms a commercial profile.

Topic consistency

85/100

All sampled posts promote fashion collections or seasonal styles, though none substantiate the bio’s quality, price, or sustainability claims.

  • Six posts promote Summer 2026 or warm-weather styles.
  • One post advertises back-to-school clothing.
  • Holiday and gift posts promote seasonal collections for children and babies.

Page foundation

95/100

The profile has strong public identity and context signals.

  • Bio found
  • No public destination returned
  • Category: Product/service

Page discovery

100/100

The profile and sampled content provide recurring identity and topic signals.

  • Display name and handle identify the same account
  • Recurring topics: summer, hmkids, available
  • Category: Product/service

Profile roast

“Sustainable way” over six Summer 2026 plugs is disposable-caption spam, making the lofty bio an embarrassing joke.

@hm · D · 55/100

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