Followers
41M
About this metric
Public follower count at check time.
@hm
Profile data checked Aug 6, 2026, 6:47 PM
Report generated Aug 6, 2026, 6:47 PM
55/100
Mixed profile signals
Followers
41M
Public follower count at check time.
Page likes
41.8M
Public page-like count at check time.
Typical public response
101
Median reactions and comments across 9 sampled items with public response totals.
Typical response rate
<0.001%
Median public reactions and comments divided by public followers.
Public response
Limited
Publishing rhythm
Limited
Contact paths
Limited
Post context
Mixed
Post and Reels mix
Strong
Intro clarity
Strong
Topic consistency
Strong
Page foundation
Strong
Page discovery
Strong
Public engagement
11th percentile
Audit score
21st percentile
H&M identifies itself as a fashion retailer focused on quality, affordability, and sustainability.
Audience
Fashion shoppers, including adults, children, babies, families, and seasonal gift buyers.
Positioning
Accessible seasonal fashion for multiple age groups, framed around quality, value, and sustainable retail.
Bio/content match
StrongAll sampled posts promote fashion collections or seasonal styles, though none substantiate the bio’s quality, price, or sustainability claims.
Typical Reel views
85K
Comment share
47.4%
Posting pace
0.2/week
Last post
11d ago
Content formats
2
View consistency
75%
Captured sample: Median 85K / average 113.8K
Top vs typical
2.9x
Captured sample: Highest sampled result divided by the median
Comment share
47%
Captured sample: 1,588 replies or comments / 3,349 interactions
Publishing pace
0.2/week
Captured sample: 13 posts across the visible sample
Public reactions are below the rough 0.14% audience-size reference for this sample.
The captured sample is stale or too irregular to show a reliable publishing rhythm.
No external destination was returned; this is treated as optional profile context.
Many sampled posts provide little visible text context.
The captured sample is broad enough to compare format results.
H&M identifies itself as a fashion retailer focused on quality, affordability, and sustainability.
All sampled posts promote fashion collections or seasonal styles, though none substantiate the bio’s quality, price, or sustainability claims.
The profile has strong public identity and context signals.
The profile and sampled content provide recurring identity and topic signals.
“Sustainable way” over six Summer 2026 plugs is disposable-caption spam, making the lofty bio an embarrassing joke.
@hm · D · 55/100
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