Followers
16M
About this metric
Public follower count at check time.
Airbnb
Facebook@airbnb
Profile data checked Aug 6, 2026, 6:57 PM
Report generated Aug 6, 2026, 6:57 PM
44/100
Limited profile signals
Page likes
16.8M
About this metric
Public page-like count at check time.
Typical public response
15.1K
About this metric
Median reactions and comments across 8 sampled items with public response totals.
Typical response rate
0.09%
About this metric
Median public reactions and comments divided by public followers.
Category scores
Out of 100Publishing rhythm
Limited
25/100
Contact paths
Limited
60/100
Public response
Mixed
67/100
Post and Reels mix
Strong
80/100
Intro clarity
Strong
82/100
Topic consistency
Strong
85/100
Page foundation
Strong
95/100
Post context
Strong
97/100
Page discovery
Strong
100/100
Peer position
135 Facebook profiles · Over 1M · updated Sep 9, 26Public engagement
87th percentile
Audit score
4th percentile
Bio and content
12 of 15 posts analyzedAirbnb is a community-driven hospitality company that offers homes and experiences.
Audience
Socially conscious travelers and community members
Positioning
Socially responsible travel platform
Bio/content match
StrongAirbnb reaffirms its commitment to fighting racism and supports various organizations that advocate for equality and justice.
Public interactions on posts published in the last 30 days
0 posts in windowTypical Reel views
360K
Comment share
67.4%
Posting pace
0.0/week
Last post
1962d ago
Content formats
2
The available post sample did not include posts from the 30 days before this check.
Category details
Publishing rhythm
The captured sample is stale or too irregular to show a reliable publishing rhythm.
- Newest visible post is 1962 days old
- 0 posts published in the 30-day window
- 0.0 visible posts per week
Contact paths
No external destination was returned; this is treated as optional profile context.
- No public destination returned
- Public description found
- No public contact field returned
Public response
Public reactions are below the rough 0.14% audience-size reference for this sample.
- 0.09% median public reactions per follower
- 0.14% rough audience-size reference
- 8 posts with public response totals sampled
Post and Reels mix
The captured sample is broad enough to compare format results.
- 2 content formats found
- 15 posts sampled
Intro clarity
Airbnb is a community-driven hospitality company that offers homes and experiences.
- World’s largest community driven hospitality company offering homes & experiences.
Topic consistency
Airbnb reaffirms its commitment to fighting racism and supports various organizations that advocate for equality and justice.
- We are reaffirming our commitment to our mission and our commitment to fight racism in all forms.
- We stand with #BlackLivesMatter.
Page foundation
The profile has strong public identity and context signals.
- Bio found
- No public destination returned
- Category: Travel & Transportation
Post context
Most sampled posts provide enough visible text to establish useful context.
- 15 of 15 posts included text
- 15 included at least 40 characters
- 13 included at least 120 characters
Page discovery
The profile and sampled content provide recurring identity and topic signals.
- Display name and handle identify the same account
- Recurring topics: airbnb, world, hosts
- Category: Travel & Transportation
Profile roast
@airbnb posts like somebody checks the account for a pulse once a month.
@airbnb · F · 44/100
Related profiles
Ferrari@ferrari16M followersCThe Weeknd@theweeknd16M followersDF1@formula116M followersCMessenger@messenger17M followersCDua Lipa@dualipa17M followersBAvengers@avengers15M followersBLEGO@lego15M followersCStar Wars@starwars18M followersCFaizan Ahmed@faixi.khan.23,600 followersCRiceland Healthcare@ricelandhealthcare13K followersC
Embed this report
<a href="https://auditmysocials.com/facebook-audit/airbnb?ref=badge&rid=badge-facebook%3Aairbnb&utm_source=shared_report&utm_medium=badge&utm_campaign=profile_referral" rel="nofollow noopener" target="_blank"><img src="https://auditmysocials.com/api/badges/facebook/airbnb.svg?variant=score&theme=dark" alt="Airbnb Facebook audit: grade F, 44/100" width="360" height="88" loading="lazy"></a>Plan what to publish next
Use SocialBu to schedule posts, manage replies, and keep your accounts active from one place.