Followers
21M
About this metric
Public follower count at check time.
BMW
Facebook@bmw
Profile data checked Aug 6, 2026, 7:03 PM
Report generated Aug 6, 2026, 7:03 PM
71/100
Mostly strong signals
Page likes
21.3M
About this metric
Public page-like count at check time.
Typical public response
3,679
About this metric
Median reactions and comments across 9 sampled items with public response totals.
Typical response rate
0.02%
About this metric
Median public reactions and comments divided by public followers.
Category scores
Out of 100Public response
Limited
12/100
Post and Reels mix
Strong
80/100
Intro clarity
Strong
82/100
Topic consistency
Strong
85/100
Contact paths
Strong
90/100
Publishing rhythm
Strong
95/100
Post context
Strong
97/100
Page foundation
Strong
100/100
Page discovery
Strong
100/100
Peer position
135 Facebook profiles · Over 1M · updated Sep 9, 26Public engagement
57th percentile
Audit score
92nd percentile
Bio and content
12 of 16 posts analyzedBMW identifies itself as the official brand page and promises current company, vehicle, and driving-related information.
Audience
BMW enthusiasts, prospective buyers, and people following new models, specifications, electric vehicles, and brand collaborations.
Positioning
An official automotive brand channel showcasing BMW models, performance, technology, specifications, lifestyle prompts, and entertainment partnerships.
Bio/content match
StrongAll 12 sampled posts feature BMW vehicles, driving prompts, model information, technical specifications, launches, or BMW entertainment partnerships.
Public views on posts published in the last 30 days
10 posts in windowTypical Reel views
264.5K
Comment share
4.5%
Posting pace
3.7/week
Last post
0d ago
Content formats
2
Content patterns
View consistency
100%
Captured sample: Median 264.5K / average 252.5K
Top vs typical
1.6x
Captured sample: Highest sampled result divided by the median
Comment share
5%
Captured sample: 1,620 replies or comments / 35.9K interactions
Publishing pace
3.7/week
Captured sample: 16 posts across the visible sample
Category details
Public response
Public reactions are below the rough 0.14% audience-size reference for this sample.
- 0.02% median public reactions per follower
- 0.14% rough audience-size reference
- 9 posts with public response totals sampled
Post and Reels mix
The captured sample is broad enough to compare format results.
- 2 content formats found
- 16 posts sampled
Intro clarity
BMW identifies itself as the official brand page and promises current company, vehicle, and driving-related information.
- Calls itself the official BMW Facebook page.
- Promises the latest BMW information.
- Names “Sheer Driving Pleasure” as the central theme.
Topic consistency
All 12 sampled posts feature BMW vehicles, driving prompts, model information, technical specifications, launches, or BMW entertainment partnerships.
- Six posts spotlight specific models or compare BMW choices.
- Several posts provide detailed consumption, emissions, and range figures.
- Three posts promote BMW’s Spider-Man collaboration and featured vehicles.
Contact paths
The profile provides public context and a destination beyond the platform.
- Public destination found
- Public description found
- No public contact field returned
Publishing rhythm
The captured sample shows frequent, current publishing.
- Newest visible post is 0 days old
- 16 posts published in the 30-day window
- 3.7 visible posts per week
Post context
Most sampled posts provide enough visible text to establish useful context.
- 16 of 16 posts included text
- 16 included at least 40 characters
- 14 included at least 120 characters
Page foundation
The profile has strong public identity and context signals.
- Bio found
- Public destination found
- Category: Cars
Page discovery
The profile and sampled content provide recurring identity and topic signals.
- Display name and handle identify the same account
- Recurring topics: mandatory, based, energy
- Category: Cars
Profile roast
“Sheer Driving Pleasure” gets buried under WLTP paperwork and Spider-Man plugs, making this official page an embarrassing compliance landfill.
@bmw · C · 71/100
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