The New York Times avatar

The New York Times

Facebook

@nytimes

Profile data checked Aug 6, 2026, 7:03 PM

Report generated Aug 6, 2026, 7:03 PM

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Followers

21M

About this metric

Public follower count at check time.

Page likes

22M

About this metric

Public page-like count at check time.

Typical public response

115

About this metric

Median reactions and comments across 9 sampled items with public response totals.

Typical response rate

<0.001%

About this metric

Median public reactions and comments divided by public followers.

Category scores

Out of 100

Public response

Limited

0/100

Page discovery

Mixed

65/100

Post and Reels mix

Strong

80/100

Intro clarity

Strong

82/100

Topic consistency

Strong

85/100

Post context

Strong

99/100

Page foundation

Strong

100/100

Publishing rhythm

Strong

100/100

Contact paths

Strong

100/100

Peer position

135 Facebook profiles · Over 1M · updated Sep 9, 26

Public engagement

24th percentile

24/100

Audit score

77th percentile

77/100

Bio and content

12 of 19 posts analyzed

A news organization presenting journalism as truth-seeking and global explanation, with a subscription-app promotion and link.

Audience

People seeking news, analysis, culture, sports, lifestyle coverage, games and explanatory journalism.

Positioning

A broad general-interest news publisher combining consequential reporting, explanatory journalism, service content, sports, culture and games.

Bio/content match

Strong

The sample strongly supports a broad news-and-explanation identity, spanning politics, science, international affairs, culture, sports and practical lifestyle coverage.

Public views on posts published in the last 30 days

10 posts in window

Typical Reel views

27K

Comment share

16.7%

Posting pace

4.4/week

Last post

0d ago

Content formats

2

Content patterns

View consistency

Spiky

19%

Captured sample: Median 27K / average 142K

Top vs typical

Top-heavy

31.0x

Captured sample: Highest sampled result divided by the median

Comment share

Some discussion

17%

Captured sample: 1,032 replies or comments / 6,171 interactions

Publishing pace

Frequent

4.4/week

Captured sample: 19 posts across the visible sample

Category details

Public response

0/100

Public reactions are below the rough 0.14% audience-size reference for this sample.

  • 0.00% median public reactions per follower
  • 0.14% rough audience-size reference
  • 9 posts with public response totals sampled

Page discovery

65/100

The public sample provides limited recurring identity or topic signals.

  • Display name and handle have limited overlap
  • No recurring topic terms found
  • Category: Media/news company

Post and Reels mix

80/100

The captured sample is broad enough to compare format results.

  • 2 content formats found
  • 19 posts sampled

Intro clarity

82/100

A news organization presenting journalism as truth-seeking and global explanation, with a subscription-app promotion and link.

  • Identifies a mission to seek truth and explain the world.
  • Category labels the account as a media and news company.
  • Includes an app subscription offer and public link.

Topic consistency

85/100

The sample strongly supports a broad news-and-explanation identity, spanning politics, science, international affairs, culture, sports and practical lifestyle coverage.

  • Reports political, legal and international developments.
  • Covers science, climate, health and social issues.
  • Includes sports, culture, food, travel advice and games content.

Post context

99/100

Most sampled posts provide enough visible text to establish useful context.

  • 19 of 19 posts included text
  • 19 included at least 40 characters
  • 18 included at least 120 characters

Page foundation

100/100

The profile has strong public identity and context signals.

  • Bio found
  • Public destination found
  • Category: Media/news company

Publishing rhythm

100/100

The captured sample shows frequent, current publishing.

  • Newest visible post is 0 days old
  • 19 posts published in the 30-day window
  • 4.4 visible posts per week

Contact paths

100/100

The profile provides public context and a destination beyond the platform.

  • Public destination found
  • Public description found
  • Public contact field found

Profile roast

“We seek the truth” beside folding clothes and tomato pie turns the grand mission into an embarrassing joke.

@nytimes · C · 67/100

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