Followers
34M
About this metric
Public follower count at check time.
Maybelline New York
Facebook@maybelline
Profile data checked Aug 6, 2026, 6:47 PM
Report generated Aug 6, 2026, 6:47 PM
58/100
Mixed profile signals
Page likes
34.5M
About this metric
Public page-like count at check time.
Typical public response
594
About this metric
Median reactions and comments across 9 sampled items with public response totals.
Typical response rate
0.002%
About this metric
Median public reactions and comments divided by public followers.
Category scores
Out of 100Public response
Limited
1/100
Publishing rhythm
Limited
28/100
Post context
Mixed
76/100
Post and Reels mix
Strong
80/100
Intro clarity
Strong
82/100
Topic consistency
Strong
85/100
Contact paths
Strong
90/100
Page discovery
Strong
96/100
Page foundation
Strong
100/100
Peer position
135 Facebook profiles · Over 1M · updated Sep 9, 26Public engagement
17th percentile
Audit score
30th percentile
Bio and content
12 of 16 posts analyzedMaybelline identifies itself as a beauty brand offering product news, coupons, events, and exclusive promotions.
Audience
Consumers interested in Maybelline makeup, product launches, application ideas, retail availability, and promotions.
Positioning
A mass-market cosmetics brand using Facebook to showcase products, launches, benefits, and makeup routines.
Bio/content match
StrongNearly every meaningful caption features Maybelline cosmetics, launches, product benefits, availability, or makeup routines, directly supporting the brand’s product-news focus.
Public views on posts published in the last 30 days
1 post in windowTypical Reel views
74K
Comment share
8.4%
Posting pace
0.2/week
Last post
15d ago
Content formats
2
Content patterns
View consistency
73%
Captured sample: Median 74K / average 100.9K
Top vs typical
3.1x
Captured sample: Highest sampled result divided by the median
Comment share
8%
Captured sample: 540 replies or comments / 6,440 interactions
Publishing pace
0.2/week
Captured sample: 16 posts across the visible sample
Category details
Public response
Public reactions are below the rough 0.14% audience-size reference for this sample.
- 0.00% median public reactions per follower
- 0.14% rough audience-size reference
- 9 posts with public response totals sampled
Publishing rhythm
The captured sample is stale or too irregular to show a reliable publishing rhythm.
- Newest visible post is 15 days old
- 1 posts published in the 30-day window
- 0.2 visible posts per week
Post context
Most sampled posts provide enough visible text to establish useful context.
- 13 of 16 posts included text
- 12 included at least 40 characters
- 10 included at least 120 characters
Post and Reels mix
The captured sample is broad enough to compare format results.
- 2 content formats found
- 16 posts sampled
Intro clarity
Maybelline identifies itself as a beauty brand offering product news, coupons, events, and exclusive promotions.
- Display name identifies Maybelline New York.
- Category states health and beauty.
- Bio promises new products, coupons, events, and exclusive offers.
Topic consistency
Nearly every meaningful caption features Maybelline cosmetics, launches, product benefits, availability, or makeup routines, directly supporting the brand’s product-news focus.
- Serum Lipstick post announces Kroger availability and product benefits.
- Game-day makeup post lists six Maybelline products.
Contact paths
The profile provides public context and a destination beyond the platform.
- Public destination found
- Public description found
- No public contact field returned
Page discovery
The profile and sampled content provide recurring identity and topic signals.
- Display name and handle identify the same account
- Recurring topics: lifter, color, concealer
- Category: Health/beauty
Page foundation
The profile has strong public identity and context signals.
- Bio found
- Public destination found
- Category: Health/beauty
Profile roast
The bio dangles coupons, events, and exclusive offers, then buries the sample in repetitive Lifter infomercials. That promise is bullshit.
@maybelline · D · 58/100
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