Followers
39M
About this metric
Public follower count at check time.
Nike
Facebook@nike
Profile data checked Aug 6, 2026, 6:30 PM
Report generated Aug 6, 2026, 6:31 PM
49/100
Limited profile signals
Page likes
39.6M
About this metric
Public page-like count at check time.
Typical public response
5,670
About this metric
Median reactions and comments across 9 sampled items with public response totals.
Typical response rate
0.01%
About this metric
Median public reactions and comments divided by public followers.
Category scores
Out of 100Public response
Limited
10/100
Publishing rhythm
Limited
25/100
Intro clarity
Limited
48/100
Contact paths
Limited
60/100
Post context
Mixed
73/100
Post and Reels mix
Strong
80/100
Page foundation
Strong
90/100
Page discovery
Strong
95/100
Peer position
135 Facebook profiles · Over 1M · updated Sep 9, 26Public engagement
54th percentile
Audit score
10th percentile
Bio and content
9 of 9 posts analyzedThe name and category identify Nike as a sportswear retailer, but the empty bio leaves expected content and purpose unstated.
Audience
Athletes, sports fans, Nike customers, and followers of elite football, tennis, and Paralympic competition.
Positioning
Motivational sports branding centered on competitive ambition, elite athletes, major victories, football, tennis, and the Just Do It campaign.
Bio/content match
StrongAll nine sampled posts focus on athletic motivation, sports campaigns, elite competitors, or major competitions, directly supporting Nike’s sportswear identity.
Public interactions on posts published in the last 30 days
0 posts in windowTypical Reel views
2.3M
Comment share
17.9%
Posting pace
0.0/week
Last post
325d ago
Content formats
2
The available post sample did not include posts from the 30 days before this check.
Category details
Public response
Public reactions are below the rough 0.14% audience-size reference for this sample.
- 0.01% median public reactions per follower
- 0.14% rough audience-size reference
- 9 posts with public response totals sampled
Publishing rhythm
The captured sample is stale or too irregular to show a reliable publishing rhythm.
- Newest visible post is 325 days old
- 0 posts published in the 30-day window
- 0.0 visible posts per week
Intro clarity
The name and category identify Nike as a sportswear retailer, but the empty bio leaves expected content and purpose unstated.
- Display name is Nike.
- Category says Sportswear Store.
- Bio is empty and no public link is provided.
Contact paths
No external destination was returned; this is treated as optional profile context.
- No public destination returned
- No public description returned
- Public contact field found
Post context
Many sampled posts provide little visible text context.
- 9 of 9 posts included text
- 7 included at least 40 characters
- 2 included at least 120 characters
Post and Reels mix
The captured sample is broad enough to compare format results.
- 2 content formats found
- 9 posts sampled
Page foundation
The profile has strong public identity and context signals.
- Bio missing
- No public destination returned
- Category: Sportswear Store
Page discovery
The profile and sampled content provide recurring identity and topic signals.
- Display name and handle identify the same account
- Recurring topics: justdoit, winningisntforeveryone, tennis
- Category: Sportswear Store
Profile roast
Calling this a “Sportswear Store” is bullshit when five sampled captions read like #JustDoIt fortune-cookie spam.
@nike · D · 49/100
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