Followers
31M
About this metric
Public follower count at check time.
ZARA
Facebook@zara
Profile data checked Aug 6, 2026, 6:47 PM
Report generated Aug 6, 2026, 6:47 PM
65/100
Mixed profile signals
Page likes
31.3M
About this metric
Public page-like count at check time.
Typical public response
951
About this metric
Median reactions and comments across 9 sampled items with public response totals.
Typical response rate
0.003%
About this metric
Median public reactions and comments divided by public followers.
Category scores
Out of 100Public response
Limited
2/100
Post context
Mixed
65/100
Post and Reels mix
Strong
80/100
Intro clarity
Strong
82/100
Topic consistency
Strong
85/100
Publishing rhythm
Strong
89/100
Page discovery
Strong
90/100
Page foundation
Strong
100/100
Contact paths
Strong
100/100
Peer position
135 Facebook profiles · Over 1M · updated Sep 9, 26Public engagement
25th percentile
Audit score
66th percentile
Bio and content
12 of 19 posts analyzedZARA identifies this as its official Facebook page, while the clothing category and service link clarify its purpose.
Audience
Fashion shoppers seeking ZARA collections, campaign content, product links, or customer-service access.
Positioning
An official clothing-brand channel focused on presenting new womenswear, menswear, lingerie, and kidswear collections.
Bio/content match
StrongNearly every sampled post promotes ZARA clothing collections across women’s, men’s, lingerie, and kidswear categories.
Public interactions on posts published in the last 30 days
14 posts in windowTypical Reel views
179.5K
Comment share
2.1%
Posting pace
3.3/week
Last post
0d ago
Content formats
2
Content patterns
View consistency
78%
Captured sample: Median 179.5K / average 231K
Top vs typical
3.3x
Captured sample: Highest sampled result divided by the median
Comment share
2%
Captured sample: 191 replies or comments / 9,192 interactions
Publishing pace
3.3/week
Captured sample: 19 posts across the visible sample
Category details
Public response
Public reactions are below the rough 0.14% audience-size reference for this sample.
- 0.00% median public reactions per follower
- 0.14% rough audience-size reference
- 9 posts with public response totals sampled
Post context
Many sampled posts provide little visible text context.
- 19 of 19 posts included text
- 12 included at least 40 characters
- 8 included at least 120 characters
Post and Reels mix
The captured sample is broad enough to compare format results.
- 2 content formats found
- 19 posts sampled
Intro clarity
ZARA identifies this as its official Facebook page, while the clothing category and service link clarify its purpose.
- Bio identifies the page as ZARA’s official Facebook presence.
- Profile category is Clothing (Brand).
- Bio directs customer-service requests to ZARACare.
Topic consistency
Nearly every sampled post promotes ZARA clothing collections across women’s, men’s, lingerie, and kidswear categories.
- Two sampled videos repeat the Scarves Edit promotion.
- Posts feature TRF, ZW, lingerie, and menswear collections.
- Three SRPLS posts describe women’s, men’s, and kidswear garments in detail.
Publishing rhythm
The captured sample shows frequent, current publishing.
- Newest visible post is 0 days old
- 14 posts published in the 30-day window
- 3.3 visible posts per week
Page discovery
The profile and sampled content provide recurring identity and topic signals.
- Display name and handle identify the same account
- Recurring topics: collection
- Category: Clothing (Brand)
Page foundation
The profile has strong public identity and context signals.
- Bio found
- Public destination found
- Category: Clothing (Brand)
Contact paths
The profile provides public context and a destination beyond the platform.
- Public destination found
- Public description found
- Public contact field found
Profile roast
ZARA’s “official” page duplicates scarf ads and calls products “The New,” making a clothing brand look like embarrassing placeholder spam.
@zara · C · 65/100
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