Followers
31M
About this metric
Public follower count at check time.
@walmart
Profile data checked Aug 6, 2026, 7:04 PM
Report generated Aug 6, 2026, 7:04 PM
56/100
Mixed profile signals
Followers
31M
Public follower count at check time.
Page likes
32M
Public page-like count at check time.
Typical public response
1,182
Median reactions and comments across 9 sampled items with public response totals.
Typical response rate
0.004%
Median public reactions and comments divided by public followers.
Public response
Limited
Intro clarity
Limited
Topic consistency
Limited
Post context
Mixed
Post and Reels mix
Strong
Publishing rhythm
Strong
Page discovery
Strong
Page foundation
Strong
Contact paths
Strong
Public engagement
34th percentile
Audit score
25th percentile
The retailer identity is explicit, but the slogan gives no concrete indication of the products, promotions, or seasonal shopping content visitors will see.
Audience
Broad retail shoppers, especially parents, families, deal seekers, and buyers of seasonal goods, beauty products, food, toys, and home collections.
Positioning
A mass-market retailer promoting affordable everyday products, seasonal shopping, branded collections, and shoppable entertainment.
Bio/content match
MixedMost posts promote purchasable goods and seasonal needs, but only a minority explicitly support the bio’s central money-saving claim.
Typical Reel views
248K
Comment share
24.9%
Posting pace
2.6/week
Last post
1d ago
Content formats
2
View consistency
13%
Captured sample: Median 227.5K / average 1.8M
Top vs typical
44.0x
Captured sample: Highest sampled result divided by the median
Comment share
25%
Captured sample: 4,413 replies or comments / 17.7K interactions
Publishing pace
2.6/week
Captured sample: 16 posts across the visible sample
Public reactions are below the rough 0.14% audience-size reference for this sample.
The retailer identity is explicit, but the slogan gives no concrete indication of the products, promotions, or seasonal shopping content visitors will see.
Most posts promote purchasable goods and seasonal needs, but only a minority explicitly support the bio’s central money-saving claim.
Many sampled posts provide little visible text context.
The captured sample is broad enough to compare format results.
The captured sample shows frequent, current publishing.
The profile and sampled content provide recurring identity and topic signals.
The profile has strong public identity and context signals.
The profile provides public context and a destination beyond the platform.
“Save money. Live better.” is empty bullshit when the sample mostly hawks squishies, skincare, backpacks, and branded collectibles.
@walmart · D · 56/100
<a href="https://auditmysocials.com/facebook-audit/walmart?ref=badge&rid=badge-facebook%3Awalmart&utm_source=shared_report&utm_medium=badge&utm_campaign=profile_referral" rel="nofollow noopener" target="_blank"><img src="https://auditmysocials.com/api/badges/facebook/walmart.svg?variant=score&theme=dark" alt="Walmart Facebook audit: grade D, 56/100" width="360" height="88" loading="lazy"></a>Use SocialBu to schedule posts, manage replies, and keep your accounts active from one place.