Walmart avatar

Walmart

Facebook

@walmart

Profile data checked Aug 6, 2026, 7:04 PM

Report generated Aug 6, 2026, 7:04 PM

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Followers

31M

About this metric

Public follower count at check time.

Page likes

32M

About this metric

Public page-like count at check time.

Typical public response

1,182

About this metric

Median reactions and comments across 9 sampled items with public response totals.

Typical response rate

0.004%

About this metric

Median public reactions and comments divided by public followers.

Category scores

Out of 100

Public response

Limited

2/100

Intro clarity

Limited

48/100

Topic consistency

Limited

48/100

Post context

Mixed

69/100

Post and Reels mix

Strong

80/100

Publishing rhythm

Strong

81/100

Page discovery

Strong

84/100

Page foundation

Strong

100/100

Contact paths

Strong

100/100

Peer position

135 Facebook profiles · Over 1M · updated Sep 9, 26

Public engagement

34th percentile

34/100

Audit score

25th percentile

25/100

Bio and content

12 of 16 posts analyzed

The retailer identity is explicit, but the slogan gives no concrete indication of the products, promotions, or seasonal shopping content visitors will see.

Audience

Broad retail shoppers, especially parents, families, deal seekers, and buyers of seasonal goods, beauty products, food, toys, and home collections.

Positioning

A mass-market retailer promoting affordable everyday products, seasonal shopping, branded collections, and shoppable entertainment.

Bio/content match

Mixed

Most posts promote purchasable goods and seasonal needs, but only a minority explicitly support the bio’s central money-saving claim.

Public interactions on posts published in the last 30 days

11 posts in window

Typical Reel views

248K

Comment share

24.9%

Posting pace

2.6/week

Last post

1d ago

Content formats

2

Content patterns

View consistency

Spiky

13%

Captured sample: Median 227.5K / average 1.8M

Top vs typical

Top-heavy

44.0x

Captured sample: Highest sampled result divided by the median

Comment share

Conversation-led

25%

Captured sample: 4,413 replies or comments / 17.7K interactions

Publishing pace

Light

2.6/week

Captured sample: 16 posts across the visible sample

Category details

Public response

2/100

Public reactions are below the rough 0.14% audience-size reference for this sample.

  • 0.00% median public reactions per follower
  • 0.14% rough audience-size reference
  • 9 posts with public response totals sampled

Intro clarity

48/100

The retailer identity is explicit, but the slogan gives no concrete indication of the products, promotions, or seasonal shopping content visitors will see.

  • The category identifies Walmart as a retail company.
  • The bio contains only the value slogan “Save money. Live better.”
  • No products, shopping categories, or content themes are named.

Topic consistency

48/100

Most posts promote purchasable goods and seasonal needs, but only a minority explicitly support the bio’s central money-saving claim.

  • One post explicitly mentions deals.
  • Several posts promote back-to-school products and essentials.

Post context

69/100

Many sampled posts provide little visible text context.

  • 16 of 16 posts included text
  • 11 included at least 40 characters
  • 3 included at least 120 characters

Post and Reels mix

80/100

The captured sample is broad enough to compare format results.

  • 2 content formats found
  • 16 posts sampled

Publishing rhythm

81/100

The captured sample shows frequent, current publishing.

  • Newest visible post is 1 days old
  • 11 posts published in the 30-day window
  • 2.6 visible posts per week

Page discovery

84/100

The profile and sampled content provide recurring identity and topic signals.

  • Display name and handle identify the same account
  • Recurring topics: deals
  • Category: Retail company

Page foundation

100/100

The profile has strong public identity and context signals.

  • Bio found
  • Public destination found
  • Category: Retail company

Contact paths

100/100

The profile provides public context and a destination beyond the platform.

  • Public destination found
  • Public description found
  • Public contact field found

Profile roast

“Save money. Live better.” is empty bullshit when the sample mostly hawks squishies, skincare, backpacks, and branded collectibles.

@walmart · D · 56/100

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