Followers
38.1M
About this metric
Public follower count at check time.
@apple
Profile data checked Oct 9, 2026, 12:17 PM
Report generated Oct 9, 2026, 12:17 PM · Methodology
79/100
Mostly strong signals
Followers
38.1M
Public follower count at check time.
Typical views
3.7M
Median public views across 14 sampled posts and reels.
Typical response rate
0.23%
Median visible interactions divided by public follower count.
Comment share
0.68%
104.7K of 15.5M sampled interactions were comments.
Audience response
Limited
Bio clarity
Strong
Topic consistency
Strong
Caption context
Strong
Profile setup
Strong
Link path
Strong
Format mix
Strong
Posting cadence
Strong
Search signals
Strong
Public engagement
70th percentile
Audit score
90th percentile
Apple presents stories and creative photography or filmmaking made with iPhone.
Audience
Photographers, filmmakers, creators, Apple customers, and viewers interested in mobile visual storytelling.
Positioning
A showcase for creator-made imagery and videos demonstrating iPhone camera capabilities.
Bio/content match
StrongThe posts consistently showcase iPhone-shot photography, films, artist commissions, and camera features.
Posting pace
5.4/week
Last post
2d ago
Content formats
3
Account type
Professional
Highlights
0
View consistency
48%
Captured sample: Median 3.7M / average 7.7M
Top vs typical
10.6x
Captured sample: Highest sampled result divided by the median
Comment share
1%
Captured sample: 104.7K replies or comments / 15.5M interactions
Publishing pace
5.4/week
Captured sample: 24 posts across the visible sample
Public reactions are below the rough 0.4% audience-size reference for this sample.
Apple presents stories and creative photography or filmmaking made with iPhone.
The posts consistently showcase iPhone-shot photography, films, artist commissions, and camera features.
Most sampled posts provide enough visible text to establish useful context.
The profile has strong public identity and context signals.
The profile provides public context and a destination beyond the platform.
The captured sample is broad enough to compare format results.
The captured sample shows frequent, current publishing.
The profile and sampled content provide recurring identity and topic signals.
You needed a drone to light the scene and still couldn't illuminate a single original thought.
@apple · B · 79/100
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