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apple Instagram stats

Instagram

@apple

Profile data checked Oct 9, 2026, 12:17 PM

Report generated Oct 9, 2026, 12:17 PM · Methodology

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Followers

38.1M

About this metric

Public follower count at check time.

Typical views

3.7M

About this metric

Median public views across 14 sampled posts and reels.

Typical response rate

0.23%

About this metric

Median visible interactions divided by public follower count.

Comment share

0.68%

About this metric

104.7K of 15.5M sampled interactions were comments.

Category scores

Out of 100

Audience response

Limited

44/100

Bio clarity

Strong

82/100

Topic consistency

Strong

85/100

Caption context

Strong

89/100

Profile setup

Strong

90/100

Link path

Strong

90/100

Format mix

Strong

95/100

Posting cadence

Strong

100/100

Search signals

Strong

100/100

Peer position

124 Instagram profiles · Over 1M · updated Oct 20, 26

Public engagement

70th percentile

70/100

Audit score

90th percentile

90/100

Bio and content

12 of 24 posts analyzed

Apple presents stories and creative photography or filmmaking made with iPhone.

Audience

Photographers, filmmakers, creators, Apple customers, and viewers interested in mobile visual storytelling.

Positioning

A showcase for creator-made imagery and videos demonstrating iPhone camera capabilities.

Bio/content match

Strong

The posts consistently showcase iPhone-shot photography, films, artist commissions, and camera features.

Public views on posts published in the last 30 days

13 posts in window

Posting pace

5.4/week

Last post

2d ago

Content formats

3

Account type

Professional

Highlights

0

Content patterns

View consistency

Uneven

48%

Captured sample: Median 3.7M / average 7.7M

Top vs typical

Top-heavy

10.6x

Captured sample: Highest sampled result divided by the median

Comment share

Some discussion

1%

Captured sample: 104.7K replies or comments / 15.5M interactions

Publishing pace

Frequent

5.4/week

Captured sample: 24 posts across the visible sample

Category details

Audience response

44/100

Public reactions are below the rough 0.4% audience-size reference for this sample.

  • 0.23% median public reactions per follower
  • 0.4% rough audience-size reference
  • 24 posts with public response totals sampled

Bio clarity

82/100

Apple presents stories and creative photography or filmmaking made with iPhone.

  • The display name identifies Apple.
  • The bio centers storytelling.
  • The #ShotoniPhone tag defines the content theme.

Topic consistency

85/100

The posts consistently showcase iPhone-shot photography, films, artist commissions, and camera features.

  • Every post credits work as shot on iPhone.
  • Posts highlight low-light capture, time-lapse, variable aperture, and Pro controls.
  • Captions credit photographers, filmmakers, musicians, and other creators.

Caption context

89/100

Most sampled posts provide enough visible text to establish useful context.

  • 24 of 24 posts included text
  • 24 included at least 40 characters
  • 13 included at least 120 characters

Profile setup

90/100

The profile has strong public identity and context signals.

  • Bio found
  • Public destination found
  • Category unavailable

Link path

90/100

The profile provides public context and a destination beyond the platform.

  • Public destination found
  • Public description found
  • No public contact field returned

Format mix

95/100

The captured sample is broad enough to compare format results.

  • 3 content formats found
  • 24 posts sampled

Posting cadence

100/100

The captured sample shows frequent, current publishing.

  • Newest visible post is 2 days old
  • 23 posts published in the 30-day window
  • 5.4 visible posts per week

Search signals

100/100

The profile and sampled content provide recurring identity and topic signals.

  • Display name and handle identify the same account
  • Recurring topics: shotoniphone18pro, shotoniphone, iphone
  • Category unavailable

Profile roast

You needed a drone to light the scene and still couldn't illuminate a single original thought.

@apple · B · 79/100

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