Followers
42.5M
About this metric
Public follower count at check time.
@netflix
Profile data checked Oct 13, 2026, 4:38 PM
Report generated Oct 13, 2026, 4:38 PM · Methodology
53/100
Limited profile signals
Followers
42.5M
Public follower count at check time.
Typical views
792.3K
Median public views across 7 sampled posts and reels.
Typical response rate
0.06%
Median visible interactions divided by public follower count.
Comment share
1.1%
9,670 of 852.7K sampled interactions were comments.
Audience response
Limited
Bio clarity
Limited
Search signals
Limited
Caption context
Mixed
Profile setup
Strong
Link path
Strong
Posting cadence
Strong
Format mix
Strong
Public engagement
16th percentile
Audit score
8th percentile
The bio is empty; the display name identifies Netflix US but provides no explicit content description.
Audience
Viewers seeking Netflix release announcements, trailers, clips, cast commentary, and entertainment nostalgia.
Positioning
An official-looking entertainment feed promoting Netflix titles and resurfacing memorable television and film moments.
Bio/content match
StrongThe posts consistently feature entertainment titles, Netflix availability, premieres, trailers, documentaries, cast commentary, and archival television clips.
Posting pace
2.6/week
Last post
0d ago
Content formats
3
Account type
Professional
Highlights
0
View consistency
76%
Captured sample: Median 792.3K / average 1M
Top vs typical
4.3x
Captured sample: Highest sampled result divided by the median
Comment share
1%
Captured sample: 9,670 replies or comments / 852.7K interactions
Publishing pace
2.6/week
Captured sample: 12 posts across the visible sample
Public reactions are below the rough 0.4% audience-size reference for this sample.
The bio is empty; the display name identifies Netflix US but provides no explicit content description.
The public sample provides limited recurring identity or topic signals.
Most sampled posts provide enough visible text to establish useful context.
The profile has strong public identity and context signals.
The profile provides public context and a destination beyond the platform.
The captured sample shows frequent, current publishing.
The captured sample is broad enough to compare format results.
You turned a family estrangement into an eyes-emoji teaser because basic judgment got cut from the lineup.
@netflix · D · 53/100
<a href="https://auditmysocials.com/instagram-audit/netflix?ref=badge&rid=badge-instagram%3Anetflix&utm_source=shared_report&utm_medium=badge&utm_campaign=profile_referral" rel="nofollow noopener" target="_blank"><img src="https://auditmysocials.com/api/badges/instagram/netflix.svg?variant=score&theme=dark" alt="Netflix US Instagram audit: grade D, 53/100" width="360" height="88" loading="lazy"></a>Use SocialBu to schedule posts, manage replies, and keep your accounts active from one place.