Netflix US avatar

Netflix US Instagram stats

Instagram

@netflix

Profile data checked Oct 13, 2026, 4:38 PM

Report generated Oct 13, 2026, 4:38 PM · Methodology

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Followers

42.5M

About this metric

Public follower count at check time.

Typical views

792.3K

About this metric

Median public views across 7 sampled posts and reels.

Typical response rate

0.06%

About this metric

Median visible interactions divided by public follower count.

Comment share

1.1%

About this metric

9,670 of 852.7K sampled interactions were comments.

Category scores

Out of 100

Audience response

Limited

13/100

Bio clarity

Limited

18/100

Search signals

Limited

55/100

Caption context

Mixed

79/100

Profile setup

Strong

80/100

Link path

Strong

80/100

Posting cadence

Strong

81/100

Format mix

Strong

95/100

Peer position

124 Instagram profiles · Over 1M · updated Oct 20, 26

Public engagement

16th percentile

16/100

Audit score

8th percentile

8/100

Bio and content

12 of 12 posts analyzed

The bio is empty; the display name identifies Netflix US but provides no explicit content description.

Audience

Viewers seeking Netflix release announcements, trailers, clips, cast commentary, and entertainment nostalgia.

Positioning

An official-looking entertainment feed promoting Netflix titles and resurfacing memorable television and film moments.

Bio/content match

Strong

The posts consistently feature entertainment titles, Netflix availability, premieres, trailers, documentaries, cast commentary, and archival television clips.

Public views on posts published in the last 30 days

7 posts in window

Posting pace

2.6/week

Last post

0d ago

Content formats

3

Account type

Professional

Highlights

0

Content patterns

View consistency

Steady

76%

Captured sample: Median 792.3K / average 1M

Top vs typical

Concentrated

4.3x

Captured sample: Highest sampled result divided by the median

Comment share

Some discussion

1%

Captured sample: 9,670 replies or comments / 852.7K interactions

Publishing pace

Light

2.6/week

Captured sample: 12 posts across the visible sample

Category details

Audience response

13/100

Public reactions are below the rough 0.4% audience-size reference for this sample.

  • 0.06% median public reactions per follower
  • 0.4% rough audience-size reference
  • 12 posts with public response totals sampled

Bio clarity

18/100

The bio is empty; the display name identifies Netflix US but provides no explicit content description.

  • No bio text is provided.
  • The display name says “Netflix US.”
  • A public link is present without explanatory text.

Search signals

55/100

The public sample provides limited recurring identity or topic signals.

  • Display name and handle identify the same account
  • No recurring topic terms found
  • Category unavailable

Caption context

79/100

Most sampled posts provide enough visible text to establish useful context.

  • 12 of 12 posts included text
  • 12 included at least 40 characters
  • 2 included at least 120 characters

Profile setup

80/100

The profile has strong public identity and context signals.

  • Bio missing
  • Public destination found
  • Category unavailable

Link path

80/100

The profile provides public context and a destination beyond the platform.

  • Public destination found
  • No public description returned
  • No public contact field returned

Posting cadence

81/100

The captured sample shows frequent, current publishing.

  • Newest visible post is 0 days old
  • 11 posts published in the 30-day window
  • 2.6 visible posts per week

Format mix

95/100

The captured sample is broad enough to compare format results.

  • 3 content formats found
  • 12 posts sampled

Profile roast

You turned a family estrangement into an eyes-emoji teaser because basic judgment got cut from the lineup.

@netflix · D · 53/100

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