Followers
70.9M
About this metric
Public follower count at check time.
@milliebobbybrown
Profile data checked Aug 6, 2026, 1:10 PM
Report generated Sep 13, 2026, 10:34 PM · Methodology
72/100
Mostly strong signals
Followers
70.9M
Public follower count at check time.
Typical views
15.9M
Median public views across 8 sampled posts and reels.
Typical response rate
1.7%
Median visible interactions divided by public follower count.
Comment share
0.22%
85.8K of 39.9M sampled interactions were comments.
Topic consistency
Limited
Posting cadence
Limited
Bio clarity
Limited
Caption context
Mixed
Link path
Strong
Audience response
Strong
Format mix
Strong
Profile setup
Strong
Search signals
Strong
Public engagement
80th percentile
Audit score
73rd percentile
Identifies her as founder of Florence by Mills, but never explains the brand or signals that acting, fashion, and partnerships dominate the content.
Audience
Fans of Millie Bobby Brown, Enola Holmes viewers, and followers interested in celebrity fashion, beauty, lifestyle, and sponsored content.
Positioning
A celebrity lifestyle profile mixing acting promotion, personal style, brand partnerships, and occasional Florence by Mills products.
Bio/content match
WeakOnly two of 12 sampled posts directly feature Florence by Mills. Acting promotion, partnerships, and unrelated lifestyle content dominate the sample.
Posting pace
1.4/week
Last post
54d ago
Content formats
3
Account type
Professional
View consistency
80%
Captured sample: Median 15.9M / average 19.8M
Top vs typical
3.2x
Captured sample: Highest sampled result divided by the median
Comment share
0%
Captured sample: 85.8K replies or comments / 39.9M interactions
Publishing pace
1.4/week
Captured sample: 24 posts across the visible sample
Only two of 12 sampled posts directly feature Florence by Mills. Acting promotion, partnerships, and unrelated lifestyle content dominate the sample.
The captured sample is stale or too irregular to show a reliable publishing rhythm.
Identifies her as founder of Florence by Mills, but never explains the brand or signals that acting, fashion, and partnerships dominate the content.
Many sampled posts provide little visible text context.
The profile provides public context and a destination beyond the platform.
Public reactions are strong relative to the visible audience size.
The captured sample is broad enough to compare format results.
The profile has strong public identity and context signals.
The profile and sampled content provide recurring identity and topic signals.
“Founder of florence by mills” atop an Enola 3 promo pile makes the bio look like abandoned corporate cosplay. Embarrassing mess.
@milliebobbybrown · C · 72/100
<a href="https://auditmysocials.com/instagram-audit/milliebobbybrown?ref=badge&rid=badge-instagram%3Amilliebobbybrown&utm_source=shared_report&utm_medium=badge&utm_campaign=profile_referral" rel="nofollow noopener" target="_blank"><img src="https://auditmysocials.com/api/badges/instagram/milliebobbybrown.svg?variant=score&theme=dark" alt="Millie Bobby Brown Instagram audit: grade C, 72/100" width="360" height="88" loading="lazy"></a>Use SocialBu to schedule posts, manage replies, and keep your accounts active from one place.