Millie Bobby Brown avatar

Millie Bobby Brown Instagram stats

Instagram

@milliebobbybrown

Profile data checked Aug 6, 2026, 1:10 PM

Report generated Sep 13, 2026, 10:34 PM · Methodology

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Followers

70.9M

About this metric

Public follower count at check time.

Typical views

15.9M

About this metric

Median public views across 8 sampled posts and reels.

Typical response rate

1.7%

About this metric

Median visible interactions divided by public follower count.

Comment share

0.22%

About this metric

85.8K of 39.9M sampled interactions were comments.

Category scores

Out of 100

Topic consistency

Limited

18/100

Posting cadence

Limited

42/100

Bio clarity

Limited

48/100

Caption context

Mixed

72/100

Link path

Strong

90/100

Audience response

Strong

94/100

Format mix

Strong

95/100

Profile setup

Strong

100/100

Search signals

Strong

100/100

Peer position

124 Instagram profiles · Over 1M · updated Oct 20, 26

Public engagement

80th percentile

80/100

Audit score

73rd percentile

73/100

Bio and content

12 of 24 posts analyzed

Identifies her as founder of Florence by Mills, but never explains the brand or signals that acting, fashion, and partnerships dominate the content.

Audience

Fans of Millie Bobby Brown, Enola Holmes viewers, and followers interested in celebrity fashion, beauty, lifestyle, and sponsored content.

Positioning

A celebrity lifestyle profile mixing acting promotion, personal style, brand partnerships, and occasional Florence by Mills products.

Bio/content match

Weak

Only two of 12 sampled posts directly feature Florence by Mills. Acting promotion, partnerships, and unrelated lifestyle content dominate the sample.

Public interactions on posts published in the last 30 days

6 posts in window

Posting pace

1.4/week

Last post

54d ago

Content formats

3

Account type

Professional

Content patterns

View consistency

Steady

80%

Captured sample: Median 15.9M / average 19.8M

Top vs typical

Concentrated

3.2x

Captured sample: Highest sampled result divided by the median

Comment share

No discussion

0%

Captured sample: 85.8K replies or comments / 39.9M interactions

Publishing pace

Light

1.4/week

Captured sample: 24 posts across the visible sample

Category details

Topic consistency

18/100

Only two of 12 sampled posts directly feature Florence by Mills. Acting promotion, partnerships, and unrelated lifestyle content dominate the sample.

  • Two posts tag Florence by Mills or its fashion account.
  • Four posts directly promote Enola Holmes 3.

Posting cadence

42/100

The captured sample is stale or too irregular to show a reliable publishing rhythm.

  • Newest visible post is 54 days old
  • 6 posts published in the 30-day window
  • 1.4 visible posts per week

Bio clarity

48/100

Identifies her as founder of Florence by Mills, but never explains the brand or signals that acting, fashion, and partnerships dominate the content.

  • Bio states only “founder of florence by mills.”
  • Category identifies the account as Actor.
  • The bio does not explain what Florence by Mills offers.

Caption context

72/100

Many sampled posts provide little visible text context.

  • 24 of 24 posts included text
  • 19 included at least 40 characters
  • 4 included at least 120 characters

Link path

90/100

The profile provides public context and a destination beyond the platform.

  • Public destination found
  • Public description found
  • No public contact field returned

Audience response

94/100

Public reactions are strong relative to the visible audience size.

  • 1.73% median public reactions per follower
  • 0.4% rough audience-size reference
  • 24 posts with public response totals sampled

Format mix

95/100

The captured sample is broad enough to compare format results.

  • 3 content formats found
  • 24 posts sampled

Profile setup

100/100

The profile has strong public identity and context signals.

  • Bio found
  • Public destination found
  • Category: Actor

Search signals

100/100

The profile and sampled content provide recurring identity and topic signals.

  • Display name and handle identify the same account
  • Recurring topics: enola, netflix, holmes
  • Category: Actor

Profile roast

“Founder of florence by mills” atop an Enola 3 promo pile makes the bio look like abandoned corporate cosplay. Embarrassing mess.

@milliebobbybrown · C · 72/100

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