National Geographic avatar

National Geographic Instagram stats

Instagram

@natgeo

Profile data checked Oct 12, 2026, 8:58 AM

Report generated Oct 12, 2026, 8:59 AM · Methodology

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Followers

268.4M

About this metric

Public follower count at check time.

Typical views

1.5M

About this metric

Median public views across 12 sampled posts and reels.

Typical response rate

0.03%

About this metric

Median visible interactions divided by public follower count.

Comment share

0.27%

About this metric

7,085 of 2.7M sampled interactions were comments.

Category scores

Out of 100

Audience response

Limited

6/100

Bio clarity

Limited

48/100

Search signals

Strong

85/100

Topic consistency

Strong

85/100

Profile setup

Strong

90/100

Link path

Strong

90/100

Format mix

Strong

95/100

Caption context

Strong

99/100

Posting cadence

Strong

100/100

Peer position

124 Instagram profiles · Over 1M · updated Oct 20, 26

Public engagement

3rd percentile

3/100

Audit score

56th percentile

56/100

Bio and content

12 of 24 posts analyzed

National Geographic invites exploration and wonder, but the bio leaves its core subjects—wildlife, science, conservation, and nature photography—unstated.

Audience

People drawn to wildlife, science, conservation, natural phenomena, exploration, and visually rich educational storytelling.

Positioning

An inspirational exploration brand publishing accessible, image-led stories about animals, ecosystems, science, conservation, and global discovery.

Bio/content match

Strong

The posts consistently deliver discovery-driven wildlife, conservation, science, and natural-world stories that support the bio’s promise of wonder and exploration.

Public interactions on posts published in the last 30 days

22 posts in window

Posting pace

5.1/week

Last post

0d ago

Content formats

3

Account type

Professional

Highlights

0

Content patterns

View consistency

Uneven

74%

Captured sample: Median 1.5M / average 2M

Top vs typical

Concentrated

2.9x

Captured sample: Highest sampled result divided by the median

Comment share

No discussion

0%

Captured sample: 7,085 replies or comments / 2.7M interactions

Publishing pace

Frequent

5.1/week

Captured sample: 24 posts across the visible sample

Category details

Audience response

6/100

Public reactions are below the rough 0.4% audience-size reference for this sample.

  • 0.03% median public reactions per follower
  • 0.4% rough audience-size reference
  • 24 posts with public response totals sampled

Bio clarity

48/100

National Geographic invites exploration and wonder, but the bio leaves its core subjects—wildlife, science, conservation, and nature photography—unstated.

  • Names National Geographic directly.
  • Promises wonder and exploration.
  • Does not specify wildlife, science, conservation, or photography.

Search signals

85/100

The profile and sampled content provide recurring identity and topic signals.

  • Display name and handle have limited overlap
  • Recurring topics: featured, national, geographic
  • Category unavailable

Topic consistency

85/100

The posts consistently deliver discovery-driven wildlife, conservation, science, and natural-world stories that support the bio’s promise of wonder and exploration.

  • Pangolin rescue and trafficking coverage centers conservation.
  • Whale feeding behavior provides wildlife education.

Profile setup

90/100

The profile has strong public identity and context signals.

  • Bio found
  • Public destination found
  • Category unavailable

Link path

90/100

The profile provides public context and a destination beyond the platform.

  • Public destination found
  • Public description found
  • No public contact field returned

Format mix

95/100

The captured sample is broad enough to compare format results.

  • 3 content formats found
  • 24 posts sampled

Caption context

99/100

Most sampled posts provide enough visible text to establish useful context.

  • 24 of 24 posts included text
  • 24 included at least 40 characters
  • 23 included at least 120 characters

Posting cadence

100/100

The captured sample shows frequent, current publishing.

  • Newest visible post is 0 days old
  • 22 posts published in the 30-day window
  • 5.1 visible posts per week

Profile roast

Dung beetles followed human poop up Mount Mabu, and you still managed to be the least dignified thing there.

@natgeo · C · 67/100

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