Followers
268.4M
About this metric
Public follower count at check time.
@natgeo
Profile data checked Oct 12, 2026, 8:58 AM
Report generated Oct 12, 2026, 8:59 AM · Methodology
67/100
Mixed profile signals
Followers
268.4M
Public follower count at check time.
Typical views
1.5M
Median public views across 12 sampled posts and reels.
Typical response rate
0.03%
Median visible interactions divided by public follower count.
Comment share
0.27%
7,085 of 2.7M sampled interactions were comments.
Audience response
Limited
Bio clarity
Limited
Search signals
Strong
Topic consistency
Strong
Profile setup
Strong
Link path
Strong
Format mix
Strong
Caption context
Strong
Posting cadence
Strong
Public engagement
3rd percentile
Audit score
56th percentile
National Geographic invites exploration and wonder, but the bio leaves its core subjects—wildlife, science, conservation, and nature photography—unstated.
Audience
People drawn to wildlife, science, conservation, natural phenomena, exploration, and visually rich educational storytelling.
Positioning
An inspirational exploration brand publishing accessible, image-led stories about animals, ecosystems, science, conservation, and global discovery.
Bio/content match
StrongThe posts consistently deliver discovery-driven wildlife, conservation, science, and natural-world stories that support the bio’s promise of wonder and exploration.
Posting pace
5.1/week
Last post
0d ago
Content formats
3
Account type
Professional
Highlights
0
View consistency
74%
Captured sample: Median 1.5M / average 2M
Top vs typical
2.9x
Captured sample: Highest sampled result divided by the median
Comment share
0%
Captured sample: 7,085 replies or comments / 2.7M interactions
Publishing pace
5.1/week
Captured sample: 24 posts across the visible sample
Public reactions are below the rough 0.4% audience-size reference for this sample.
National Geographic invites exploration and wonder, but the bio leaves its core subjects—wildlife, science, conservation, and nature photography—unstated.
The profile and sampled content provide recurring identity and topic signals.
The posts consistently deliver discovery-driven wildlife, conservation, science, and natural-world stories that support the bio’s promise of wonder and exploration.
The profile has strong public identity and context signals.
The profile provides public context and a destination beyond the platform.
The captured sample is broad enough to compare format results.
Most sampled posts provide enough visible text to establish useful context.
The captured sample shows frequent, current publishing.
Dung beetles followed human poop up Mount Mabu, and you still managed to be the least dignified thing there.
@natgeo · C · 67/100
<a href="https://auditmysocials.com/instagram-audit/natgeo?ref=badge&rid=badge-instagram%3Anatgeo&utm_source=shared_report&utm_medium=badge&utm_campaign=profile_referral" rel="nofollow noopener" target="_blank"><img src="https://auditmysocials.com/api/badges/instagram/natgeo.svg?variant=score&theme=dark" alt="National Geographic Instagram audit: grade C, 67/100" width="360" height="88" loading="lazy"></a>Use SocialBu to schedule posts, manage replies, and keep your accounts active from one place.