Nike avatar

Nike Instagram stats

Instagram

@nike

Profile data checked Oct 9, 2026, 12:44 PM

Report generated Oct 9, 2026, 12:44 PM · Methodology

View profile Compare

Followers

291M

About this metric

Public follower count at check time.

Typical views

3.2M

About this metric

Median public views across 11 sampled posts and reels.

Typical response rate

0.03%

About this metric

Median visible interactions divided by public follower count.

Comment share

0.57%

About this metric

34.9K of 6.1M sampled interactions were comments.

Category scores

Out of 100

Audience response

Limited

6/100

Bio clarity

Limited

18/100

Topic consistency

Limited

48/100

Posting cadence

Mixed

72/100

Search signals

Mixed

74/100

Caption context

Strong

81/100

Profile setup

Strong

90/100

Link path

Strong

90/100

Format mix

Strong

95/100

Peer position

124 Instagram profiles · Over 1M · updated Oct 20, 26

Public engagement

8th percentile

8/100

Audit score

8th percentile

8/100

Bio and content

12 of 24 posts analyzed

A famous motivational slogan provides no explicit identity, product category, or content expectations.

Audience

Athletes, sports fans, sneaker enthusiasts, and followers of performance-driven fashion and celebrity collaborations.

Positioning

A sportswear brand connecting athletic achievement, competition, footwear launches, and high-profile collaborations.

Bio/content match

Mixed

The posts reinforce motivation and achievement, but frequent product launches and fashion collaborations extend far beyond the slogan’s meaning.

Public interactions on posts published in the last 30 days

8 posts in window

Posting pace

1.9/week

Last post

1d ago

Content formats

3

Account type

Professional

Highlights

0

Content patterns

View consistency

Uneven

44%

Captured sample: Median 3.2M / average 7.3M

Top vs typical

Top-heavy

13.6x

Captured sample: Highest sampled result divided by the median

Comment share

Some discussion

1%

Captured sample: 34.9K replies or comments / 6.1M interactions

Publishing pace

Light

1.9/week

Captured sample: 24 posts across the visible sample

Category details

Audience response

6/100

Public reactions are below the rough 0.4% audience-size reference for this sample.

  • 0.03% median public reactions per follower
  • 0.4% rough audience-size reference
  • 24 posts with public response totals sampled

Bio clarity

18/100

A famous motivational slogan provides no explicit identity, product category, or content expectations.

  • Bio contains only the slogan “Just Do It.”
  • No sportswear, footwear, athlete, or brand description is included.

Topic consistency

48/100

The posts reinforce motivation and achievement, but frequent product launches and fashion collaborations extend far beyond the slogan’s meaning.

  • Athlete victories and records emphasize performance and ambition.
  • Basketball, tennis, rugby, track, and wheelchair tennis receive prominent coverage.
  • Several captions promote footwear and apparel release dates directly unsupported by the bio.

Posting cadence

72/100

The captured sample is stale or too irregular to show a reliable publishing rhythm.

  • Newest visible post is 1 days old
  • 8 posts published in the 30-day window
  • 1.9 visible posts per week

Search signals

74/100

The public sample provides limited recurring identity or topic signals.

  • Display name and handle identify the same account
  • Recurring topics: available
  • Category unavailable

Caption context

81/100

Most sampled posts provide enough visible text to establish useful context.

  • 24 of 24 posts included text
  • 21 included at least 40 characters
  • 10 included at least 120 characters

Profile setup

90/100

The profile has strong public identity and context signals.

  • Bio found
  • Public destination found
  • Category unavailable

Link path

90/100

The profile provides public context and a destination beyond the platform.

  • Public destination found
  • Public description found
  • No public contact field returned

Format mix

95/100

The captured sample is broad enough to compare format results.

  • 3 content formats found
  • 24 posts sampled

Profile roast

Nike, Just Do It is three words, yet you need champions to make them sound credible.

@nike · D · 53/100

Related profiles

Embed this report

Nike embeddable score badge
<a href="https://auditmysocials.com/instagram-audit/nike?ref=badge&rid=badge-instagram%3Anike&utm_source=shared_report&utm_medium=badge&utm_campaign=profile_referral" rel="nofollow noopener" target="_blank"><img src="https://auditmysocials.com/api/badges/instagram/nike.svg?variant=score&theme=dark" alt="Nike Instagram audit: grade D, 53/100" width="360" height="88" loading="lazy"></a>

Plan what to publish next

Use SocialBu to schedule posts, manage replies, and keep your accounts active from one place.

Open SocialBu

Export PDF

Optional report branding

Logo (optional)