Real Madrid C.F. avatar

Real Madrid C.F.

Instagram

@realmadrid

Profile data checked Aug 6, 2026, 1:01 PM

Report generated Sep 11, 2026, 3:58 AM

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Followers

180.2M

About this metric

Public follower count at check time.

Typical views

11.3M

About this metric

Median public views across 10 sampled posts and reels.

Typical response rate

0.17%

About this metric

Median visible interactions divided by public follower count.

Comment share

0.61%

About this metric

68.3K of 11.3M sampled interactions were comments.

Category scores

Out of 100

Audience response

Limited

38/100

Caption context

Limited

61/100

Posting cadence

Mixed

75/100

Bio clarity

Strong

82/100

Search signals

Strong

84/100

Topic consistency

Strong

85/100

Profile setup

Strong

90/100

Link path

Strong

90/100

Format mix

Strong

95/100

Peer position

41 Instagram profiles · Over 1M · updated Sep 11, 26

Public engagement

30th percentile

30/100

Audit score

67th percentile

67/100

Bio and content

12 of 24 posts analyzed

The bio clearly identifies Real Madrid’s official football profile, highlights major club honors, and directs stadium-related interest to @Bernabeu.

Audience

Real Madrid supporters, football fans, and followers seeking official player, training, and club updates.

Positioning

The official Instagram presence of Real Madrid C.F., centered on club prestige, players, training, and institutional updates.

Bio/content match

Strong

The sampled posts consistently feature Real Madrid players, training sessions, preparation updates, and #RMCity content, directly supporting the official club identity.

Public interactions on posts published in the last 30 days

24 posts in window

Posting pace

5.6/week

Last post

36d ago

Content formats

3

Account type

Business

Content patterns

View consistency

Uneven

74%

Captured sample: Median 11.3M / average 15.1M

Top vs typical

Concentrated

3.2x

Captured sample: Highest sampled result divided by the median

Comment share

Some discussion

1%

Captured sample: 68.3K replies or comments / 11.3M interactions

Publishing pace

Frequent

5.6/week

Captured sample: 24 posts across the visible sample

Category details

Audience response

38/100

Public reactions are below the rough 0.4% audience-size reference for this sample.

  • 0.17% median public reactions per follower
  • 0.4% rough audience-size reference
  • 24 posts with public response totals sampled

Caption context

61/100

Many sampled posts provide little visible text context.

  • 24 of 24 posts included text
  • 12 included at least 40 characters
  • 3 included at least 120 characters

Posting cadence

75/100

The captured sample shows frequent, current publishing.

  • Newest visible post is 36 days old
  • 24 posts published in the 30-day window
  • 5.6 visible posts per week

Bio clarity

82/100

The bio clearly identifies Real Madrid’s official football profile, highlights major club honors, and directs stadium-related interest to @Bernabeu.

  • Names Real Madrid C.F. as the official account.
  • States 15 European championship titles.

Search signals

84/100

The profile and sampled content provide recurring identity and topic signals.

  • Display name and handle identify the same account
  • Recurring topics: rmcity
  • Category unavailable

Topic consistency

85/100

The sampled posts consistently feature Real Madrid players, training sessions, preparation updates, and #RMCity content, directly supporting the official club identity.

  • Lunin and Brahim feature in club-training posts.
  • Multiple captions describe training intensity and preparation.
  • Vini Jr. and Arda Güler appear in player updates.

Profile setup

90/100

The profile has strong public identity and context signals.

  • Bio found
  • Public destination found
  • Category unavailable

Link path

90/100

The profile provides public context and a destination beyond the platform.

  • Public destination found
  • Public description found
  • No public contact field returned

Format mix

95/100

The captured sample is broad enough to compare format results.

  • 3 content formats found
  • 24 posts sampled

Profile roast

Fifteen-time European champions reduced to an embarrassing #RMCity emoji landfill where every training session gets spammed like breaking news.

@realmadrid · C · 71/100

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