Followers
61.6M
About this metric
Public follower count at check time.
@zara
Profile data checked Aug 6, 2026, 1:14 PM
Report generated Sep 8, 2026, 7:36 AM
65/100
Mixed profile signals
Followers
61.6M
Public follower count at check time.
Typical views
2.4M
Median public views across 3 sampled posts and reels.
Typical response rate
0.03%
Median visible interactions divided by public follower count.
Comment share
0.53%
2,749 of 515.4K sampled interactions were comments.
Audience response
Limited
Caption context
Mixed
Posting cadence
Mixed
Format mix
Strong
Bio clarity
Strong
Topic consistency
Strong
Link path
Strong
Profile setup
Strong
Search signals
Strong
Public engagement
1st percentile
Audit score
44th percentile
ZARA identifies itself as a clothing brand, directs visitors to men’s, kids’, and customer-care accounts, and highlights its women’s collection.
Audience
Fashion shoppers seeking ZARA women’s, men’s, kids’, lingerie, accessories, and new-season collections.
Positioning
A central fashion showcase focused on women’s collections while routing men’s, kids’, and support needs to dedicated accounts.
Bio/content match
StrongAll 12 sampled posts feature ZARA fashion collections, with women’s clothing dominant and additional men’s, kids’, scarves, and lingerie content.
Posting pace
5.6/week
Last post
33d ago
Content formats
2
Account type
Professional
View consistency
100%
Captured sample: Median 2.4M / average 2.4M
Top vs typical
1.0x
Captured sample: Highest sampled result divided by the median
Comment share
1%
Captured sample: 2,749 replies or comments / 515.4K interactions
Publishing pace
5.6/week
Captured sample: 24 posts across the visible sample
Public reactions are below the rough 0.4% audience-size reference for this sample.
Many sampled posts provide little visible text context.
The captured sample shows frequent, current publishing.
The captured sample is broad enough to compare format results.
ZARA identifies itself as a clothing brand, directs visitors to men’s, kids’, and customer-care accounts, and highlights its women’s collection.
All 12 sampled posts feature ZARA fashion collections, with women’s clothing dominant and additional men’s, kids’, scarves, and lingerie content.
The profile provides public context and a destination beyond the platform.
The profile has strong public identity and context signals.
The profile and sampled content provide recurring identity and topic signals.
“Discover Woman collection” funnels visitors into three “The New” captions, an embarrassing spam loop masquerading as fashion editorial.
@zara · C · 65/100
<a href="https://auditmysocials.com/instagram-audit/zara?ref=badge&rid=badge-instagram%3Azara&utm_source=shared_report&utm_medium=badge&utm_campaign=profile_referral" rel="nofollow noopener" target="_blank"><img src="https://auditmysocials.com/api/badges/instagram/zara.svg?variant=score&theme=dark" alt="ZARA Instagram audit: grade C, 65/100" width="360" height="88" loading="lazy"></a>Use SocialBu to schedule posts, manage replies, and keep your accounts active from one place.