ZARA avatar

ZARA

Instagram

@zara

Profile data checked Aug 6, 2026, 1:14 PM

Report generated Sep 8, 2026, 7:36 AM

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Followers

61.6M

About this metric

Public follower count at check time.

Typical views

2.4M

About this metric

Median public views across 3 sampled posts and reels.

Typical response rate

0.03%

About this metric

Median visible interactions divided by public follower count.

Comment share

0.53%

About this metric

2,749 of 515.4K sampled interactions were comments.

Category scores

Out of 100

Audience response

Limited

8/100

Caption context

Mixed

70/100

Posting cadence

Mixed

75/100

Format mix

Strong

80/100

Bio clarity

Strong

82/100

Topic consistency

Strong

85/100

Link path

Strong

90/100

Profile setup

Strong

100/100

Search signals

Strong

100/100

Peer position

41 Instagram profiles · Over 1M · updated Sep 11, 26

Public engagement

1st percentile

1/100

Audit score

44th percentile

44/100

Bio and content

12 of 24 posts analyzed

ZARA identifies itself as a clothing brand, directs visitors to men’s, kids’, and customer-care accounts, and highlights its women’s collection.

Audience

Fashion shoppers seeking ZARA women’s, men’s, kids’, lingerie, accessories, and new-season collections.

Positioning

A central fashion showcase focused on women’s collections while routing men’s, kids’, and support needs to dedicated accounts.

Bio/content match

Strong

All 12 sampled posts feature ZARA fashion collections, with women’s clothing dominant and additional men’s, kids’, scarves, and lingerie content.

Public interactions on posts published in the last 30 days

24 posts in window

Posting pace

5.6/week

Last post

33d ago

Content formats

2

Account type

Professional

Content patterns

View consistency

Steady

100%

Captured sample: Median 2.4M / average 2.4M

Top vs typical

Balanced

1.0x

Captured sample: Highest sampled result divided by the median

Comment share

Some discussion

1%

Captured sample: 2,749 replies or comments / 515.4K interactions

Publishing pace

Frequent

5.6/week

Captured sample: 24 posts across the visible sample

Category details

Audience response

8/100

Public reactions are below the rough 0.4% audience-size reference for this sample.

  • 0.03% median public reactions per follower
  • 0.4% rough audience-size reference
  • 24 posts with public response totals sampled

Caption context

70/100

Many sampled posts provide little visible text context.

  • 24 of 24 posts included text
  • 20 included at least 40 characters
  • 7 included at least 120 characters

Posting cadence

75/100

The captured sample shows frequent, current publishing.

  • Newest visible post is 33 days old
  • 24 posts published in the 30-day window
  • 5.6 visible posts per week

Format mix

80/100

The captured sample is broad enough to compare format results.

  • 2 content formats found
  • 24 posts sampled

Bio clarity

82/100

ZARA identifies itself as a clothing brand, directs visitors to men’s, kids’, and customer-care accounts, and highlights its women’s collection.

  • Category identifies the account as a clothing brand.
  • Bio directs men’s shoppers to @zaraman.
  • Bio directs kids’ shoppers to @zarakids and support requests to @zaracarecare. Correction: @zaracare is listed for customer care.

Topic consistency

85/100

All 12 sampled posts feature ZARA fashion collections, with women’s clothing dominant and additional men’s, kids’, scarves, and lingerie content.

  • Seven sampled captions explicitly reference women’s collections.
  • Posts also feature men’s, kids’, scarves, and lingerie collections.
  • Every sampled caption concerns ZARA fashion or a named collection.

Link path

90/100

The profile provides public context and a destination beyond the platform.

  • Public destination found
  • Public description found
  • No public contact field returned

Profile setup

100/100

The profile has strong public identity and context signals.

  • Bio found
  • Public destination found
  • Category: Clothing (Brand)

Search signals

100/100

The profile and sampled content provide recurring identity and topic signals.

  • Display name and handle identify the same account
  • Recurring topics: zarawoman, collection, thank
  • Category: Clothing (Brand)

Profile roast

“Discover Woman collection” funnels visitors into three “The New” captions, an embarrassing spam loop masquerading as fashion editorial.

@zara · C · 65/100

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