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The Economist

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@theeconomist

Profile data checked Aug 6, 2026, 7:07 PM

Report generated Aug 6, 2026, 7:07 PM

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Followers

26.2M

About this metric

Public follower count at check time.

Typical views

24.7K

About this metric

Median views across 21 sampled posts.

Responses / 1K views

0.66

About this metric

Median likes, replies, reposts, and quotes per 1,000 public post views.

Reply share

31%

About this metric

120 of 385 sampled interactions were replies.

Category scores

Out of 100

Conversation response

Limited

6/100

Posting cadence

Limited

50/100

Post mix

Strong

80/100

Bio clarity

Strong

82/100

Topic consistency

Strong

85/100

Search signals

Strong

90/100

Profile links

Strong

90/100

Post context

Strong

99/100

Profile setup

Strong

100/100

Peer position

52 X profiles · Over 1M · updated Sep 11, 26

Public engagement

1st percentile

1/100

Audit score

14th percentile

14/100

Bio and content

12 of 21 posts analyzed

A global news and analysis publication explaining international affairs, economics, business and society, with a subscription link.

Audience

Readers seeking concise reporting and analysis on global politics, economics, technology, business and social issues.

Positioning

An established international publication offering analytical context across major world events and trends.

Bio/content match

Strong

All 12 sampled posts support the bio through analytical coverage spanning politics, economics, technology, conflict, climate and society.

Public views across sampled popular posts

21 sampled posts

Amplification

20%

Bookmarks / 1K views

0.11

Posts analyzed

21

Conversation patterns

View consistency

Steady

100%

Popular-post sample: Median 24.7K / average 24K

Top vs typical

Balanced

1.4x

Popular-post sample: Highest sampled result divided by the median

Reply share

Conversation-led

31%

Popular-post sample: 120 replies or comments / 385 interactions

Category details

Conversation response

6/100

Response is discounted because X exposes popularity-ranked posts, not a representative recent sample.

  • 0.66 median public responses per 1,000 views
  • 89% median-to-average response-rate consistency
  • 21 posts with public view counts

Posting cadence

50/100

Posting cadence is not scored because the available public sample is popularity-ranked, not chronological.

  • 21 popular posts analyzed
  • No posting-frequency claim was inferred from this sample

Post mix

80/100

The captured sample is broad enough to compare format results.

  • 2 content formats found
  • 21 posts sampled

Bio clarity

82/100

A global news and analysis publication explaining international affairs, economics, business and society, with a subscription link.

  • Identifies the account as providing news and analysis.
  • States a global perspective and explanatory purpose.
  • Includes publication history and a subscription link.

Topic consistency

85/100

All 12 sampled posts support the bio through analytical coverage spanning politics, economics, technology, conflict, climate and society.

  • AI risks and competition receive analytical coverage.
  • Posts examine American, British and Chinese politics and policy.

Search signals

90/100

The account has clear identity and recurring topic signals.

  • Verified identity found
  • Category: Business
  • No recurring topic terms found

Profile links

90/100

The profile provides a public destination beyond X.

  • Public external link found
  • Verified account

Post context

99/100

Most sampled posts provide enough visible text to establish useful context.

  • 21 of 21 posts included text
  • 21 included at least 20 characters
  • 20 included at least 80 characters

Profile setup

100/100

The profile has strong public identity signals; bio and external links are optional context.

  • Display name found
  • Avatar found
  • Verified account

Profile roast

Calling 12 teaser links in 80 minutes “help understanding” is bullshit. This sample is a subscription funnel wearing a newsroom badge.

@theeconomist · D · 57/100

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